GRIGG UNIVERSITY GRIGGS GLOBAL ADVANCED MASTER CAPSTONE UNIVERSITY OF BUSINESS ADMINISTRATION PROJECT REPORT THE STRATEGY OF REINFORCING THE DISTRIBUTION ACTIVITIES OF SAIGON SPECIAL BEER IN HOCHIMINH CITY FROM 2011 TO 2016 Group Number: 07 Student’s name: e PHAM NGUYEN DUY LE MINH BACH THAO NGUYEN KHOA TUAN TRAN QUOC TOAN LE VAN OANH CLASS: GaMBA01.C04 Ho Chi Minh City, 2011 PROGRAM G Global Advanced Mv: B i Capstone THE STRATEGY DISTRIBUTION SPECIAL THE ACTIVITIES OF THE SAIGON BEER IN HOCHIMINH FROM GaMBA,CO4 Group OF REINFORCING Project 2011 TO 2016 CITY G Global Advanced ' Mi i Capstone Project OUTLINES CHAPTERI: THE OF THEORY AND ~ MENAGEMENT g0 095.000090596000090006009060000000986000000000000009994 9n co on # PREFACCE OEF CORPORATE TRATEGY CHANNEL DISTRIBUTION 6N "— "= ANAGEMENT cac 1.1 THEORY STRATEGY, re 10 999999999 ĂẰĂẶ SFRATEGY ts ees 10 1.1.1 Concepts of corporate s(raf€ØV 1.1.2 The purpose and role of a strategy 14 11.2.1 The pur pOse OfG SITOLCZY Ld Dk The VOLES OFGO SÚPHÌGIPTP un ores sans khán LAI S12 gan tran tang tHANH G994 1H0101 TRE 14 HHUÀ1 003411600561 098800/830 9273 P902 PEDRS YPete xem meen enn 18188 15 HH H000 8088 15 1.1.3 Distinguishing types oÝ strafegy cĂĂẰĂĂ Ì.1.3.Ì Cóorfiordlê SIF GLCBY ce ccvin cones aennes vanind susinsi Kis L1AkE NA 15 RESIS XD ` rerse neeee kem 16 soxetr nan ke kôcoee }.ĩ 3.2 SHU- Stralepy Of Business CAL ae caasusaea trassttraer tte e stent aes 16 1.1.3.3 Strategy oƒfunctional deDaFtI€HfS .- 1.2 STRATEGY MANAGEMENT uu cccscscsscsssscnccrerecceseceesescsessssscsconeoeees 16 16 .-