Building the business strategy of oriental medicine group of Traphaco Joint Stock Company in the period of 2012-2017 and vision of 2020

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Building the business strategy of oriental medicine group of Traphaco Joint Stock Company in the period of 2012-2017 and vision of 2020

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Mục lục

  • COVER PAGE

  • TABLE OF CONTENTS

  • LIST OF FIGURES

  • LIST OF CHARTS

  • ACKNOWLEDGEMENT

  • INTRODUCTION

    • 1. Reasons for choosing the topic

    • 2. The object and scope of the resource

    • 3. Research purpose

    • 4. Resource methods

    • 5. The structure of assignment of group 6 - Class GaMBA.V0210

    • CHAPTER I. THEORETICAL BASIS OF BUILDING BUSINESS STRATEGIES

      • I. Concept, requirements and contents of steps of building business strategies

      • II. Strategic vision, mission and objectives of enterprise

      • III. Making an analysis of the enterprise's macroeconomic business environment - PEST model

      • IV. Making analysis of the environment inside the enterprise

      • V. Making analysis of the relationship between opportunities, threats and strengs, weakness of the company

      • CHAPTER III. STRATEGY OPTIONS, RECOMMANDATIONS AND SOLUTIONS TO THE IMPLEMENTATION OF BUSINESS ACTIVITIES OF ORIENTAL MEDICINE GROUP IN TRAPHACO JOINT STOCK COMPANY

        • I. Options of business strategy in the period of 2012 - 2017 and a vision of 2020

        • II. Recommandations

        • III. Solution to the strategy organization and implementation

        • IV. Monitoring, evaluating results and adjusting strategies

        • V. Route and budget of strategy implementation

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