Strategy to develop the distribution system of Vien Dong pharmaceutical joint stock company during the period of 2011 - 2015

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Strategy to develop the distribution system of Vien Dong pharmaceutical joint stock company during the period of 2011 - 2015

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Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENTS

  • COMMITMENT

  • TABLE OF CONTENTS

  • ABBREVIATIONS LIST

  • LIST OF DIAGRAM

  • LIST OF TABLES

  • INTRODUCTION

    • I. Reason for choosing theme

    • II. Target of research

    • III. Object and cope of research

    • IV. Method of research

    • V. Theoretic meaning and practical meaning of the research theme

    • VI. Structure of thesis

    • CHAPTER 1. BASE FOR THEORY OF DISTRIBUTION STRATEGY

      • I. Overview of strategic management and its role all organizations enterprises

      • II. Kinds of strategy

      • III. Process of planning and implementing business strategy

      • IV. Company's strategy and marketing strategy

      • V. Distribution strategy

      • CHAPTER 2. STATUS OF MEDICINE DISTRIBUTION CHANNEL OF VIEN DONG PHARMACEUTICAL JOINT STOCK COMPANY

        • I. Introduction to Vien Dong pharmaceutical joint stock company

        • II. Analysis in the distribution of Vien Dong Pharmaceuticals Company

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