Mục lục

  • COVER PAGE

  • CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF CHARTS

  • LIST OF TABLES

  • INTRODUCTION

  • Research objectives

  • CHAPTER 1. QUALITY MANAGEMENT THEORY

    • 1.1. The concept developing business strategy

    • 1.2. Classification of business strategy including the following types

    • 1.3. The strategic planning process

    • 1.4. Analysis of external environment

    • 1.5. Analysis of internal environment

    • 1.6. SWOT analysis

    • 1.7. The external factor evaluation matrix - EFE

    • 1.8. Competitive profile matrix - CPM

    • 1.9. The internal factor evaluation matrix - IFE

    • 1.10. SWOT matrix

    • 1.11. The strategic position & action evaluation matrix- SIACE

    • 1.12. Quantitative strategic planning matrix QSPM

    • 1.13. Model of michael porter's 5 forces

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