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Competitive strategies the case for Visa card of Techcombank

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Competitive strategies the case for Visa card of Techcombank

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. STRATEGIES FOR VISA CARD OF TECHCOMBANK 29 1. Background of Techcombank and Visa Card of Techcombank 29 1.1. Techcombank Overview 29 1.2. Visa card of Techcombank 32 2. Analysis of Techcombank Visa. and the process of formulating the competitive strategies to choose the best for the banks. To identify the necessary to formulate appropriate competitive strategies for Techcombank visa cards. Strategy - The case for Visa card of Techcombank . 2. The objectives of the study To research the available background of strategy and competitive strategies; the analysis model of both external

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Xem thêm: Competitive strategies the case for Visa card of Techcombank, Competitive strategies the case for Visa card of Techcombank, CHAPTER 2. STRATEGIC ANALYSIS AND FORMULATION OF COMPETITIVE STRATEGIES FOR VISA CARD OF TECHCOMBANK, CHAPTER 3. SELECTION OF APPROPRIATE COMPETITIVE STRATEGIES FOR VISA CARD OF TECHCOMBANK AND PROPOSED ACTION PLANS FOR THE CHOSEN STRATEGIES

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Mục lục

  • TABLE OF CONTENTS

  • LIST OF FIGURES

  • LIST OF TABLES

  • INTRODUCTION

  • CHAPTER 1: LITERATURE REVIEW

  • 1. Overview of Competitive Strategies

  • 1.1. Competitive strategies

  • 1.2. Categories of competitive strategies

  • 1.2.1. Cost Leadership Strategy

  • 1.2.2. Differentiation strategy

  • 1.2.3. Focus Strategy

  • 13. The importance of Competitive strategy

  • 2. Process to formulate Competitive Strategy

  • 2.1. Vision and Mission

  • 2.1.1. Mission

  • 2.1.2. Vision

  • 2.1.3. Strategic objectives of a company

  • 2.2. External Analysis

  • 2.2.1. Macro Analysis (PEST model)

  • 2.2.2. Industry Analysis (Five forces model)

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