Solutions to strengthen brand value of Vietnam Post and Telecom Group (VNPT)

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Solutions to strengthen brand value of Vietnam Post and Telecom Group (VNPT)

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Mục lục

  • Cover page

  • Table of content

  • Introduction

  • Chapter 1 : Brand theory and enhance brand strength

    • 1. General view of brand

    • 2. Brand strength and the process of building a strong brand name

    • Chapter 2 : Status quo on strengthening VNPT brand

      • 1. Introduction about VNPT and VNPT brand

      • 2. Real situation of activities to strengthen VNPT trademark

      • Chapter 3 : Proposing solutions to strengthening VNPT trademark

        • 1. Great orientations for strengthening VNPT trademark

        • 2. Specific solutions for strengthening VNPT brand

        • Conclusions

        • References

        • Appendixs

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