Establishing business strategy in the period of 2011 - 2015 at Kien Vuong CO., LTD

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Establishing business strategy in the period of 2011 - 2015 at Kien Vuong CO., LTD

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. ESTABLISH BUSINESS STRATEGY IN THE PERIOD OF 201 1- 2015 AT KIEN VUONG COMPANY LTD Page 12 2.1.2 Business level strategy At this business level strategy, the strategy involves with the sustaining. 3.2.2 Collecting information 18 ESTABLISH BUSINESS STRATEGY IN THE PERIOD OF 201 1- 2015 AT KIEN VUONG COMPANY LTD Page 2 3.2.3 Processing information and formulating strategy 21 3.3 Strategy. secondary strategy, it usually contains: product strategy, price strategy, distribution strategy, communication strategy … The general strategy and unit strategy incorporate with each other to become

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Mục lục

  • TRANG BÌA

  • TABLE OF CONTENT

  • LIST OF CHARTS, DIAGRAMS AND REPORTS

  • INTRODUCTION

  • CHAPTER I – THEORETICAL BACKGROUND

  • 1. Strategy and strategy management definition

  • 2. Strategy classification.

  • 3. Strategic management process.

  • 4. The operation of chemical manufacturing business in Vietnam

  • CHAPTER I SUMMARY

  • CHAPTER II – CURRENT BUSINESS ACTIVITIES OF KIEN VUONG LIMITED COMPANY

  • 1. Development history and business activity of Kien Vuong limited company

  • 2. Some issues should be noted in the historical development of the Kien Vuong Company.

  • 3. Analysis of factors affecting business activities of the Kien Vuong Company

  • CHAPTER II SUMMARY

  • CHAPTER III: BUSINESS STRATEGY FOR THE PERIOD 2011 - 2015 IN THE KIEN VUONG COMPANY LTD

  • 1. Define vision and mission

  • 2. Base construction

  • 3. Objectives and key indicators

  • 4. Construction strategy

  • 5. Propose measures to implement strategy

  • 6. Recommendation

  • CHAPTER III SUMMARY

  • IN CONCLUSION

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