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. ESTABLISH BUSINESS STRATEGY IN THE PERIOD OF 201 1- 2015 AT KIEN VUONG COMPANY LTD Page 12 2.1.2 Business level strategy At this business level strategy, the strategy involves with the sustaining. 3.2.2 Collecting information 18 ESTABLISH BUSINESS STRATEGY IN THE PERIOD OF 201 1- 2015 AT KIEN VUONG COMPANY LTD Page 2 3.2.3 Processing information and formulating strategy 21 3.3 Strategy. secondary strategy, it usually contains: product strategy, price strategy, distribution strategy, communication strategy … The general strategy and unit strategy incorporate with each other to become