Formulation of businessstrategy for embroidered products of minh trang limited company in the period 2011 – 2015

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Formulation of businessstrategy for embroidered products of minh trang limited company in the period 2011 – 2015

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. MASTER OF BUSINESS ADMINISTRATION PROGRAM CAPSTONE PROJECT REPORT FORMULATION OF BUSINESS STRATEGY FOR EMBROIDERED PRODUCTS OF MINH TRANG LIMITED COMPANY IN THE PERIOD 2011 – 2015. INTRODUCTION 1. Name of the project: Business strategy for embroidered products of Minh Trang Co., Ltd in the period 2011 - 2015 2. Rationale for selecting the topic Competition is one of. Minh Trang Co., Ltd in current period. For this reason, Group 4 has decided to select the topic " ;Formulation of Business strategy for embroidered products of Minh Trang Co., Ltd in the period

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Mục lục

  • TRANG BÌA

  • COMMITMENT

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENT

  • LIST OF SYMBOLS AND ABBREVIATIONS

  • LIST OF DIAGRAMS, TABLES AND FIGURES

  • INTRODUCTION

  • 1.1. Business strategy concept

  • 1.2. Business strategy building process

  • 1.3. Summary of chapter I

  • 2.1. Overview of the Company

  • 2.2. Vision and mission of Minh Trang Co., Ltd

  • 2.3. External environment analysis

  • 2.4. Internal environment analysis

  • 3.1. Target of Minh Trang Co., Ltd

  • 3.2. Proposing and selecting optimal strategy

  • 3.3. Solutions for implementing the strategy.

  • 3.4. Plan to implement solutions

  • 3.5. Recommendation

  • CONCLUSION

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