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2. Objectives of the study
3. Object and scope of the study
4. Methodology of the study
5. Sutructure of the capstone project report
CHAPTER I. THEORETICAL BACKGROUND OF BUSINESS STRATEGY FORMULATION
1.1. Overview of business strategy
1.2. Process of strategy formulation
CHAPTER II. REAL SITTUATION OF RETIAL, BANKING BUSINESS AT VIETINBANK BRANCH BA DINH
2.1. Introduction of Vietinbank branch Ba Dinh
2.2. Real sittuation of reatail banking business activities at Vietinbank - Ba Dinh branch
2.3. Analysis of environment factors affecting retail banking services at Vietinbank branch Ba Dinh
CHAPTER III. STRATEGIC CONTENT OF RETAIL BANKING OF VIETINBANK BRANCH BA DINH IN 2012 - 2015 PERIOD
3.1. Orientation on expanding and developing retail banking business Vietinbank branch Ba Dinh in 2012 - 2015 period
3.2. Selecting strategy on expanding and developing retail banking business of Vietinbank branch Ba Dinh in 2012 - 2015 period
3.3. Solutions to implement the strategy on retail banking business in Vietinbank branch Ba Dinh in 2012 - 2015 period
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