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Building up business strategy for Yamaha motor Vietnam by 2015

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Building up business strategy for Yamaha motor Vietnam by 2015

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Ngày đăng: 26/03/2015, 10:58

Xem thêm: Building up business strategy for Yamaha motor Vietnam by 2015, Building up business strategy for Yamaha motor Vietnam by 2015, General context, the necessity and implication of the research project

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Mục lục

  • Trang bìa

  • Trang tên

  • DECLARATION

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF TABLES

  • LIST OF FIGURES

  • INTRODUCTION

  • 1. General context, the necessity and implication of the research project

  • 2. Objectives of the study

  • 3. Scope of the study

  • 4. Methodology

  • 5. Structure of the study

  • CHAPTER 1: THEORETICAL BACKGROUND ON BUILDING BUSINESS STRATEGY

  • 1.1. Definition and classification of Business strategy

  • 1.2. Process of generating and selecting strategies

  • 2.1. General information about Vietnam motorcycle market

  • 2.2. General introduction about Yamaha Motor Vietnam Co., Ltd.

  • 2.3. Building up the business strategy for YMVN by 2015

  • 3.1. Some solutions to implement the business strategy of YMVN by 2015

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