Business strategy construction for Vietnam Joint Stock Commercial Bank for industry and trade in the period of 2012-2015

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Business strategy construction for Vietnam Joint Stock Commercial Bank for industry and trade in the period of 2012-2015

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GRIGGS GLOBAL ADVANCED UNIVERSITY MASTER OF BUSINESS ADMINISTRATION PROGRAM CAPSTONE PROJECT REPORT BUSINESS STRATEGY FOR VIETNAM CONSTRUCTION JOINT STOCK COMMERCIAL FOR INDUSTRY AND TRADE IN THE PERIOD OF 2012 - 2015 GROUP 08 - Class X0610 List of students: Nguyen Thi Ngoc Mai (Leader) Pham Minh Hai Do Ngoc Bich Le Thi Nga HA NOI - 2012 BANK Vietinbak Date, Xb /03./ CONFIRMATION Vietinbank confirm: Ms Pham Minh Hai, the Deputy Director of My Hao Branch of Vietinbank along with the members of group No — GaMBAO1.X0610- Global Advanced Master of Business Administration — Griggs University already fact-finding and gain digital data source of Vietinbank over here in order to terminate report “Business strategy construction for Vietnam joint stock commercial bank for industry and trade in the period 2012-2015” Respectfully Vietinbank APPENDIX INTRGDUCTION DA HT s eesnoneorsdenuteningossi99000000060/681005461060016010801

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • APPENDIX

  • INTRODUCTION PART

    • I. General background, necessity and significance of researched subject

    • CHAPTER I. BASIC PRINCIPLE

      • II. Overview of strategy and strategy management

      • CHAPTER II. ANALYSIS OF OPERATION ENVIRONMENT AND CURRENT BUSINESS SITTUATION OF VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE

        • III. Overview of Vietinbank

        • IV. External environment analysis of Vietinbank

        • V. Analysis of the internal environment of Vietinbank

        • CHAPTER III. BUSINESS STRATEGY PLANNING FOR VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE IN THE PERIOD OF 2012 - 2015

          • VI. Goal, operation, mission and vision of VietinBank

          • VII. Construction of matrices and selection of business strategies

          • VIII. Solutions for strategic implementation

          • PROPOSAL

          • CONCLUSION

          • LIST OF REFRENCES

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