Strategies for development of value added products from Pangasius - the local market penetration of the Atlantic company limited for the period 2011-2016

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Strategies for development of value added products from Pangasius - the local market penetration of the Atlantic company limited for the period 2011-2016

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Mục lục

  • COVER PAGE

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • PREFACE

    • 1. Bases for thesis establishment

    • 2. Research purposes

    • 3. Research content

    • 4. Research methods

    • 5. Research object and scope

    • 6. Thesis significance

    • CHAPTER 1. THEORETIC BASIS

      • 1.1. Concept of strategic management

      • 1.2. Strategic management process

      • 1.3. Strategy selecting and planning tools

      • CHAPTER 2. PRODUCT CONSUMPTION MARKET ANALYSIS

        • 2.1. Analyzing the impact of macro environment

        • 2.2. Analysis of operational environment

        • 2.3. Analysis of competition in industry

        • CHAPTER 3. ENTERPRISE SITTUATION ANALYSIS

          • 3.1. Overview on enterprise

          • 3.2. Company sittuation analysis

          • 3.3. Internal factor matrix

          • CHAPTER 4. BUILDING THE SOLUTIONS AND SELECTING STRATEGIES

            • 4.1. Building strategic objectives

            • 4.2. General strategy planning

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