Formulating business strategy for insurance service of Petro Vietnam Insurance Joint Stock Corporation in the period 2011-2015

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Formulating business strategy for insurance service of Petro Vietnam Insurance Joint Stock Corporation in the period 2011-2015

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • ACKNOWLEDGEMENT

  • COMMITMENT

  • TABLE OF CONTENTS

  • LIST OF TABLE AND FIGURE

  • PREAMBLE

    • 1. The necessity of the subject

    • 2. Research purpose

    • 3. Research objective and scope

    • 4. Research methodology

    • 5. Structure of capstone project

    • CHAPTER 1. THEORETICAL BASISI FOR FORMULATING BUSINESS STRATEGY OF PETROVIETNAM INSURANCE JOINT STOCK CORPORATION

      • 1.1. Concept and role strategy

      • 1.2. Process of developing business strategy

      • 1.3. Tools and tectniques for strategic analysis

      • CHAPTER 2. CURRENT SITTUATION OF BUSINESS ACTIVITIES OF PETROVIETNAM INSURANCE JOINT STOCK CORPORATION (PIV)

        • 2.1. General introduction about PVI

        • 2.2. PVI business environment analysis

        • CHAPTER 3. SELECTION OF STRATEGY AND IMPLEMENTATION SOLUTIONS AT PVI IN PERIOD OF 2011 - 2015

          • 3.1. Development orientation of PVI in period of 2011 - 2015

          • 3.2. Strategies selection of PVI in the period of 2011 - 2015

          • 3.3. Strategic solutions

          • 3.4. Some recommandations for PVN, Insurance Association and State

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