Gace) CAPSTONE PROJECT REPORT CONSTRUCTING DEVELOPMENT STRATEGY FOR NGHE AN NEWSPAPER PRINTING HOUSE WITHIN THE PERIOD OF 2012-2017 Tran Quoc Thanh Phan Duc Dong Vo Minh The Phan Van Binh Huynh Ngoc Can Class: Gamba V0210 NGHE AN 2012 GRIGG UNIVERSITY TABLE OF CONTENTS ACKNOWLEDGEMENT c cence ence ene eee e eee ea eee eeeataeeaenaees TESTIMONIAL OF NGHE AN NEWSPAPER PRINTING HOUSE PERISIVAGE, «oes cas vasan s nama reams canis 00c bán 11810 < 11087 1x4 52s š biện mmemoaiia « somamammsens'avewanaeie ses The reason Of seleCted {OpIC CĐ SH SH SH KH kh nh nh nh cớ § 2, (NHHẨV ODÌGŨỈ: xnirszsars arkeBd AE tai S 6125455500404 8364 Y E64 Răng S Bi kn in ô Rraomomn Ơ aaeiidlies line te The purpose of topic SUỦy SH nh HH KH ni ng nu kh A, X SHOGY (CCHS asc sien s snes canons bán ga nik SLA TL OONE LARS AIRE A A FRR /0v48(y)(0()ụadaaaaaaiiiỔẢiỎỐÚẮẢẮẢẢ CHAPTER I: THEORETICAL BASIS FOR MS § x88 š kêu BS ss CONSTRUCTING 10 BUSINESS STRATECY .:‹ :.«c:ccỉŸc: cẽcctườn: tin Ha thon chan BASE A mA KO a BR Ke 11 1.1 Definition, role and strategic business model 11 1.1.1 Definition of strategy and business strategy 11 1.1.2 The role of strategic management acs isis scans sss secs swe s scans sasmnnan khoan 11 1.1.3 Strategic modelÌL .-. . -c- nh 12 1.13.1 Company level state ey sc snc: som sams ssms sams susamnn T AE V4 E 12 1.1.3.3 Business unit level strat€gy cà se se se 12 1,1.3.3 Punetional level SIFAt€EV : cán thak khnh cuần Láng non an ag4, 12 1.2 Process of defining business s(rategy cành che 13 1.2.1 Define vision, mission and strategic targ€fS .-. 13 1.2.2 Study and predict external environment of the enterprIse 13 L.2.2.1 Macto environment (5 TaACtOrs sis «sacs cs ssc sauna came pean s omaaus aoe 14 1.2.2.2 Micro environment (operational environemnt) 14 1.2.3 Study and predict internal factors oŸ the enferprise 15 Global Advanced Program Master of Business Administration GRIGG UNIVERSITY 1.2.3.1 Analysis of enterprise's YESOUTO wins sais suas ssa c anes tasmua asset one 15 1.2.3.2 Analysis of enterprise’s organizational capacity 15 1.2.3.3 Analysis of enterprise’s competitIVeness 15 1.2.4 Construct strat€g1IC SOÏUtIOIS: ch ees 16 1.2.5 Analysis and selection of strategic solutIions 16 1.2.6 Strategic Inpieinen(AaLIOn SH nh, 17 1.2.7 Stratepy implementation checking and evaluation 17 1.3 Strategic analysis model ch Âu nh PSL AU nh nha 17 eres ceca ng § 2rgig9 § woes wom s mem x sonemees Lewes © amar eeeen » wep» 17 1.3.2 Five force modelL -. - «se 1.4 Analysis techniquesss «ics swiss scsi «some sass veawas wane 90s 100s «wan GEN 17 BIẾN SE HE 6135 18 1.4.1 External factors evaluation matrix (EFE) .- 18 1.4.2 Internal factors evaluation matrix (IFE) - 19 DA SWOT BAUER, 1.4.4 QSPM CHAPTER vu -e«cceằ co mnỲŸ 451222 14/68 kángZ š Xã380)5 0/0104 š 155g THÍỂÌN ¡acc ni crẻnc pauat phải cnu05 tung LuYA k KP + Stee ore ï VHNGSEDS5 R MRA II: ANALYSIS NEWSPAPER AOE š 6130090105 B 40 20 OF BUSINESS PRINTING HOUSE ENVIRONMENT OE NGHE 22 AN .- 24 2.1 Introduction of Nghe An newspaper printing house 24 2.1.1 General information .-cà sàn hen 24 „1,2 Main búsiness WES ccass cong Samia + amine thoả im S GẠNU š TU § 91000300108 25 Bdoe WER; TAS TT se nhục ý 1.260 + meena x x poenen + ners tosses ete a ponent a snc š PS eames errs 990% 25 2.1.4 Orpganizational StruetUfe cá cm cán 61 ket 4064 04008020648 k3 23 2.2 Analysis of environmental factors of Nghe An newspaper printing house 26 C2 Global Advanced Program Master of Business Administration CRIGG UNVERSITY 2.2.1 Macro environment 0.0 cece ec ec cece eceeeccucscueccucecucueeneuteeeues 26 2.2.1.1 EconomIC ÍaCtOFS c c2 cà cv 24 2.2.1.2 Socio-cultural faCtOFS ccccccccecec cà 27 2.2.1.3 Political, governmental and legal factors 28 2.2.1.4 Environmental ÍaCtOFS c.ccccc {se 29 2.2.1.5 Technologlcal ÍaCfOFS cv 30 2.2.2 Sector €nVITOnT€NTI c2 2222 cà 30 2.2.2.1 CUSfOim€FS cQQnH HH Hs HH nh nh khen nu 31 Desdecdides FT OV HÀ Ì: ccae aie stir Ras 121016 10,8% k ki co nan x nhọn ng g3 snnmmxrynoae gà HH 33 2.2.2.3 Current competitive opponents a5 2.2.2.4 Entry BarrIer HH v 37 2.2.2.5 Replaced products c cv s*2 38 2.2.3 Synthesis of opportunities and threatS 38 2.2.3.1 Opportunities of the printing HOUSE sic «cos «sews» evavnes swna sven sic 38 2.2.3.2 Threats of the printing house -.‹-‹- 39 2.2.4 Internal environment of Nghe An newspaper printing house 40 Ded Aal, RESOUICES « « cases nen i owas wanes + sane sea + mas 4» amine § we a seme Bam LH 40 2.2.4.2 Strengths and weaknesses 49 2.3 Synthesis of SWOT matrix of Nghe An newspaper printing house 51 CHAPTER III: SELECTION SOLUTIONS TO NEWSPAPER PRINTING OF IMPLEMENT BUSINESS BUSINESS HOUSE WIHTIN STRATEGY STRATEGY THE PERIOD AND OF OF BASIC NGHE 2012 - 2017 "ĐỀ Trả TATFS tered nit « asa «hen Xi « anon AN 53 wiki É Sung Bi SANG BAA š cuônt R long ä X43 RARE Bd 53 3.1.1 GeneralÏ tarØ€(S HH ng KH nh kh kà 53 Le TDEGIHG ID ĐỨNG cu amine sis sasane st oma same bmw Cams HRA DLA I RARE RAS š SINH š 53 G Giobal Advanced rosin’ Master of Business Administration GRIGG UNIVERSITY Soe Stratewy SCLCCHON sox ssa: sane sswnass saws sa sme tama NEE And heeoes ono» hawede s vawermne sane ee 53 EU, nH acc -dj31 `, 3.2.2 QSPM matrix c cv 56 3.3 Proposed solutions cQQQQn HH SH TH» nh nh nen yvy 58 3.3.1 Solutions of Marketing cccccccccŸSss* 58 3.3.1.1 Market and productS .