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Strategic development of 3G product - services of Mobifone period 2011-2015
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Ngày đăng: 26/03/2015, 10:38
Xem thêm: Strategic development of 3G product - services of Mobifone period 2011-2015
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COVER PAGE
TABLE OF CONTENT
LIST OF FIGURES
LIST OF TABLES
INTRODUCTION
CHAPTER I. THEORETICAL BASIS OF BUSINESS STRATEGIC PLANNING
1.1. Definition of strategy in business
1.2. Classification of business strategies
1.3. Strategic development process
1.4. Analysis of external environment
1.5. Analysis of internal enterprise environment
1.6. SWOT analysis
1.7. Aassessment matrixes to facilitate effective strategy selection
CHAPTER II. THE CURRENT SITTUATION OF PRODUCTION AND BUSINESS OF MOBILE TELECOM SERVICES COMPANY
2.1. General introduction about Mobile Telecom services company
2.2. History of formation and development
2.3. Vision, mission, key, values. cultureal values of Mobifone
2.4. Organizational structure of company
2.5. Currently exploited products and services
2.6. Some noble rewards granted to MobiFone in the recent years
2.7. Production and business outputs of MobiFone in the recent years
2.8. Analysis internal environment of MobiFone
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