GLOBAL ADVANCED GRIGGS UNIVERSITY MASTER OF BUSINESS ADMINISTRATION CAPSTONE PROGRAM PROJECT REPORT PLANNING BUSINESS STRATEGY OF SAIGON J.S COMMERCIAL BANK — NGHE AN BRANCH UNTIL 2020 Group - Class: GAMBA Phan Tri Nghia Truong Minh Hung Nguyen Duc Tri Dau Anh Tuan NGHE AN 2011 01.V03 TABLE OF CONTENT ABBREVIATIONS LIST OF DIAGRAMS, CHARTS AND TABLES ASSURANCE ACKNOW LE DGEMBENDS toiccnisaeitiidridarkeEitii6sa18.100/66614052068652656853553ã252066684485645446k4e INTRODUCTION The necessity of the research topic Research objectives Thesis and scope Research methodology Structure CHAPTER 1: THEORETICAL FRAMEWORK FOR BUSINESS STRATEGY I FUNDAMENTAL GROUNDWORK BUSINESS STRATEGY 1.1Concept and role of strategy 1.1.1 Concept 1.2 Role of strategy 1.2 Characteristics of business strategies: 1.3 The types of business strategy 1.3.1 Classified as strategic business-level: 1.3.2 Classified as the content of strategy: 1.3.3 Classified as strategic process FOR STRATEGY AND MODERN 1.3.4 Strategic business practices in the banking activities 1.4 Strategy formulation process 1.4.1 Definition of business vision — mission — objectives of the organization 1.4.2 External environmental impact assessment 1.4.3 Internal factor analysis 1.4.4 Strategic planning 1.4.5 Strategic plan selection 1.4.6 Strategic decision 1.4.6 Strategy realization 1.4.7 Monitoring and assessment of strategy realization 1.5 Strategic analysis tools 1.5.1 Information collection 1.5.2 Combined application 1.5.3 Strategy selection CHAPTER NGHE II: ANALYSIS OF THE BUSINESS ENVIRONMENT SCB’s AN BRANCH 2.1 OVERVIEW OF SCB 2.1.1 The formation and development of SCB’s Nghe An branch 2.1.2 The organizational structure of SCB’s Nghe An branch 2.1.3 SCB's products and services 2.1.3.1 Fund mobilization 2.1.3.2 Credit 2.1.3.3 Results of the business operations of the SCB over the years 2008 - 2010 2.2 Analysis of external environmental factors affecting the business activities of SCB’s Nghe An branch G2 2.2.1 Macro environment analysis of SCB’s Nghe An branch 2.2.1.2 Political- legal environment 2.2.1.2 Economic environment 2.2.1.3 Economic environment 2.2.1.4 Cultural-social environment 2.2.1.5 Technological environment 2.2.1.6 Human resources environment 2.2.2 Analysis of micro environment 2.2.2.1 Analysis of competitive rival 2.2.2.2 Analysis on customers 2.2.2.3 Analysis on alternatives 2.2.2.4 Analysis on potential risks of opponents 2.3 Opportunities and challenges 2.3.1 Oportunities 2.3.2 Challenges 2.4 Analysis on the matrix for evaluation of external factors (EFE) 2.5 Analysis of internal environment of SCB’s Nghe An branch 2.5.1 Human resource of SCB's Nghe An branch 2.5.2 Financial capability of SCB’s Nghe An branch 2.5.3 Evaluation on marketing skill 2.5.4 Other products and services 2.6 Evaluation of core banking software technology of the SCB’s branch 2.7 Strengths and Weaknesses of SCB’s Nghe An branch 2.4.6.1 Strengths 2.4.6.1 Weaknessess 2.4.6 Matrix on internal factors of SCB’s Nghe An branch (IFE) 2.4 Analysis on the matrix for evaluation of external factors (EFE) Nghe An 2.5 Analysis of internal environment of SCB's Nghe An branch CHAPTER III SELECTION IMPLEMENTING JOINT STOCK OF STRATEGY BUSINESS STRATEGIES BANK —- NGHE AND SOLUTIONS OF SAI GON FOR COMMERCIAL AN BRANCH 3.1 Direction of strategies of SCB 3.3.1 Total assets "3.3.2 Deposits 3.3.2 Credits 3.2 Selection of strategies 3.2.1 SWOT matrix of SCB’s Nghe An branch 3.2.2 SPACE matrix 3.2.3 OSPM matrix 3.3 Strategic solutions 3.3.1 Solutions on manpower 3.3.2 Solutions on market 3.3.3 Solutions on marketing 3.3.4 Solutions on finance 3.3.5 Solutions on organization CONCLUSIONS ›43923)07i09.15 I.BOOK Il OTHER PUBLICATIONS III.WEBSITE Names and assignments of members ABBREVIATIONS SWOT SWOT Matrix: Strengths Weaknesses, Opportunities Threats EFE Matrix of the external factors IFE Matrix of the internal factors QSPM QSPM Matrix SPACE Matrix of strategic position GDP Gross domestic product SCB’s Nghe Saigon J.S Commercial Bank - Nghe An Branch An branch State Bank Vietnam of State Bank of Vietnam and LIST OF DIAGRAMS, CHARTS AND TABLES DIAGRAM Diagram 1.1: Process of forming a business strategy Diagram 1.2: Organizational structure of SCB’s Nghe An branch TABLE Jable 1.1: The business operating results of SCB’s Nghe An branch over years of 2008, 2009, 2010 Table 1.2: Some financial Criteria s of SCB’s Nghe An branch during 2008-2010 period Table 1.3: Criteria of SCB’s Nghe An branch and other opponents Table 1.4 Picture matrix of competition Table 1.5: Matrix for evaluation of external factors (EFE) Table 1.6: Matrix of competition image of SCB’s Nghe An branch Table 1.7: Indicators finance SCB Nghe An Branch Table 1.8: Some operational of criterias of the payment services of SCB’s Nghe An branch Table 1.9: Matrix on internal factors (IFE) Table 1.10: SWOT Matrix Table 1.11: Space Matrix Table 1.12: QSPM Matrix ACKNOWLEDGEMENTS Ve would like to extend our sincere thanks to SCB’s Nghe An branch which sipported us enthusiastically during the process of providing data as well as h:ld the working sessions in order to make business strategy for the enterprise Fesides, we would like extend our sincere thank to the professors and doctors who have given us the skills and knowledge of the corporate governance trroughout the entire course THE AUTHORS TEAM ASSURANCE We assure: Theme Bank - Nghe An “Planning Branch business strategy of Saigon J.S Commercial until 2020” is the theme performed by our Research Team The data relating to Saigon Commercial Bank - Nghe An Branch were provided by the own unit Vinh, 31 March, 2011 THE IMPLEMENTATION CONFIRM Zo BY SCB NGHE AN BRANCH 130 HS đt /NGAN wines / THUONG MAI, Cô PHAN SAI PHÁN HỮU PHÙNG AUTHORS TEAM INTRODUCTION The necessity of the research topic On implementing Vietnam's socialist-oriented economy commercial banking policy toward in the period system in developing a multi-component of industrialization Vietnam has constantly and modernization renewed and grown, particularly in recent years, Vietnam's banking sector has seen a great development Banking structure is becoming more various, including National Commercial Bank under the central bank, Commercial Joint-Stock Bank, Joint-Venture representative offices and branches of foreign banks, Bank for New types of services provided by such banks for Bank, Social Policy Vietnam’s economy are becoming more modern, which has significantly contributed to bringing the banking system more and more competitiveness Currently, the system of Joint Stock Commercial Banks is the leader in the strategies for modernization, competitiveness improvement and market domination in Vietnam In present-day context, commitment to integration into the WTO be complied rigorously, the modernization banks’ must and the enhancement of the domestic competitiveness are a very important condition Saigon Commercial Joint Stock Bank’s branch in Nghe An (SCB’s Nghe An branch) is based in this province in early time By harnessing the potential of the location as well as taking advantage of it, the branch have achieved positive business results and gradually asserted its position compared to other units in the same industry However, in current context, the size of the network gradually competitive penetrateby and many affiliates of banks branches of foreign has been banks pressure on all banks operating in Nghe increased which An, among as well as created a very which is SCB Therefore, the formulation of business strategies in line with the evolution of SCB’s Nghe An branch is becoming an essential and urgent issue ... - Nghe An ? ?Planning Branch business strategy of Saigon J.S Commercial until 2020? ?? is the theme performed by our Research Team The data relating to Saigon Commercial Bank - Nghe An Branch were... Matrix of competition image of SCB’s Nghe An branch Table 1.7: Indicators finance SCB Nghe An Branch Table 1.8: Some operational of criterias of the payment services of SCB’s Nghe An branch Table... structure of SCB’s Nghe An branch TABLE Jable 1.1: The business operating results of SCB’s Nghe An branch over years of 2008, 2009, 2010 Table 1.2: Some financial Criteria s of SCB’s Nghe An branch