Strategy Development of 3G Products - Services of mobiphone period 2011-2015

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Strategy Development of 3G Products - Services of mobiphone period 2011-2015

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Mục lục

  • COVER PAGE

  • TABLE OF CONTENTS

  • INTRODUCTION

  • CHAPTER I. THEORETICAL BASIS OF BUSINESS STRATEGIC PLANNING

    • 1.1. Definition of strategy

    • 1.2. Classification of business strategies

    • 1.3. Strategic development process

    • 1.4. Analysis of external environment

    • 1.5. Analysis of internal enterprise enviroment

    • 1.6. SWOT analysis

    • 1.7. Assessment matrixes to facilitate effective strategy selection

    • CHAPTER 2 II. THE CURRENT SITUATION OF PRODUCTION AND BUSINESS OF MOBILE TELECOM SERVICES COMPANY

      • 2.1. General introduction about the Mobile Telecom Services Company

      • 2.2. History of formation and development

      • 2.3. Vision, mission, key values, cultural values of Mobifone

      • 2.4. Organizational structure of Company

      • 2.5. Currently exploited products and services

      • 2.6. Some noble rewards granted to MobiFone in the recent years

      • 2.7. Production and business outputs of MobiFone one in the recent years

      • 2.8. Analysis internal environment of MobiFone

      • 2.9. Analysis external environment of MobiFone

      • 2.10. Identification and anlysis of limitations and weakness of 2G prduct - services in the current situation

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