The improve of the business strategic efficiency of Saigon Mart Supermarket chain

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The improve of the business strategic efficiency of Saigon Mart Supermarket chain

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Mục lục

  • Cover page

  • Name page

  • Table of content

  • Preface

  • Chapter 1 :Theoretical basis

    • 1.1. What is strategic business mangement

    • 1.2. Influential factors strategic business management

    • Chapter 2 : Overview of SaigON MART SUPERMARKET SYSTEM

      • 2.1. History of establishment and development

      • 2.2. Organizational structure

      • Chapter 3 : Facters influencing on the business operation of SaiGon mart

        • 3.1. General development objective and orientation of the company

        • 3.2. Overview about socio-economic situation of Vinh Yen city-Vinh Phuc province

        • 3.3. Competitiveness assessment

        • 3.4. Study on characteristics and demands of customers

        • 3.5. Analysis of internal operation of the company

        • Chapter 4 : Strategic solutions to improve the effectiveness of business activities of SaiGon mart system

          • 4.1. Optional measures

          • 4.2. QSPM matrix-choosing feasible strategies

          • Reference

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