Developing business strategy for BVB in the period 2013-2016

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Developing business strategy for BVB in the period 2013-2016

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Mục lục

  • COVER PAGE

  • COMPANY' CONFIRMATION

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF TABLES

  • LIST OF DIAGRAMS AND FIGURES

  • INTRODUCTION

    • 1. General context, the necessity and significance of research

    • 2. Why chose BVB

    • 3. Purpose of the study/ project applications

    • 4. Methodology

    • CHAPTER 1. GENERAL THEORETICAL BASIS FOR BUILDING BUSINESS STRATEGIES

      • 1.1. Overview of business strategy

      • 1.2. Strategy formation process

      • CHAPTER 2. ANALYSIS OF BUSINESS SITTUATION AND RETAIL STRATEGY OF BVB

        • 2.1. General introduction about Bao Viet Bank

        • 2.2. Sittuation analysis developing business strategy of BVB

        • CHAPTER 3. STRATEGIC RETAIL SOLUTION AND RECOMMANDATIONS FOR THE PERIOD 2013 - 2016

          • 3.1. SWOT analysis and develop strategies

          • 3.2. Best strategy selection

          • 3.4. Recommandations and tools to support the implementation of strategy

          • CONCLUSION

          • REFRENCES

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