To buid the business strategy for co.ICI paint Vietnam 2010 - 2015

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FOREWORD
- 1. Neccesary of the research project
- 3. Objective and scope of research
- Chapter 1. SOME THEORIES OF BUILDING THE BUSINESS STRATEGY IN DECORATIVE PAINTS COMPANY
  - 1.1. Concepts, classifications and the roles of business strategy in the company
  - 1.2. Content business strategy in the decorative company
  - 1.3 Grounds and procedures for building business strategy in the decorative paint company
  - 2.2. Analysis, and assessment of the external environment of the company
  - 2.3. Analysis , and assessment of the internal environment of the company
  - CHAPTER 3. BUSINESS DEVELOPMENT STRATEGY FOR ICI PAINT VIETNAM LTD.,CORPORATION. IN THE PERIOD 2010 - 2015
    - 3.1. Summary of bases for business development strategy proposal
    - 3.2. Company business strategy proposal
    - 3.3. Recommandation to the State and authorities
    - LIST OF REFRENCE DOCUMENTS

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