Formulation of business strategy for 126 group 2012-2017

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Formulation of business strategy for 126 group 2012-2017

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • CONTENT

  • THE LIST OF ABBREVIATIONS

  • THE LIST OF FIGURES

  • INTRODUCTION

    • 1. Reason for selecting topic

    • 2. Research purpose

    • 3. The Objects and scope of the research

    • 4. Research methods

    • 5. The structure of the final assignment

    • CHAPTER 1. THE GENERAL BASIS ABOUT BUSINESS STRATEGY OF COMPANY

      • 1.1. The theory of strategy and strategic management

      • 1.2. The tools of business strategy

      • CHAPTER 2. BUSINESS SITTUATION IN EUREKA SEA RESORT PROJECT - LINH TRUONG OF 126 GROUP

        • 2.1. The introduction of 126 Group and the EUREKA sea resort project - Linh Truong

        • 2.2. Analysis within the company environment

        • CHAPTER 3. BUSINESS STRATEGIES FOR EUREKA SEA RESORT PROJECT - LINH TRUONG OF 126 GROUP 2012 - 2017 SOLUTIONS

          • 3.1. Development orientation of the 126 Group and the EUREKA -Linh Truong resort project

          • 3.2. Strategic choices

          • 3.3. Solutions

          • CONCLUSIONS AND RECOMMANDATION

          • PROPSALS

          • REFRENCE LIST

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