. VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS PHUNG THI PHUONG THAO SOME SUGGESTIONS TO IMPROVE CURRENT ACCOUNT SERVICE ENHANCEMENT AT TECHCOMBANK Major:. joining current account services. It makes the urban market which contributing up to 70-80% income and profit from current account, almost saturated. It is estimated that “acquiring new customer. satisfying and retaining current customers” (Philip Kotler, 2001). From this fact, banks are now paying more attention to improve services to satisfy customer who become harder and harder to