Research and recommendations about marketing comunication of securities companies in Vietnam

Mục lục

COVER
TABLE OF CONTENT
LIST OF FIGURES
INTRODUCTION
1.1. General about Marketing Communications
1.2. Setting Marketing Communication Strategy for Service Firms
1.2.1. Define the Target Audience and Objectives
1.2.3. Define Communications Messages
1.2.4. Put the Communications Mix Together
1.3. Marketing Communication Tools
1.3.1. Advertising
1.3.2. Public Relations
1.3.3. Personal Selling
1.3.4. Sales Promotion
1.3.5. Direct Marketing
1.3.6. E-marketing
2.2. Research on communication tools used by securities companies
2.1.1. Public relations
2.1.2. Advertising
2.1.3. Personal Selling

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Research and recommendations about marketing comunication of securities companies in Vietnam

Thông tin tài liệu

Từ khóa liên quan

Mục lục

COVER

TABLE OF CONTENT

LIST OF FIGURES

INTRODUCTION

1.1. General about Marketing Communications

1.2. Setting Marketing Communication Strategy for Service Firms

1.2.1. Define the Target Audience and Objectives

1.2.3. Define Communications Messages

1.2.4. Put the Communications Mix Together

1.3. Marketing Communication Tools

1.3.1. Advertising

1.3.2. Public Relations

1.3.3. Personal Selling

1.3.4. Sales Promotion

1.3.5. Direct Marketing

1.3.6. E-marketing

2.2. Research on communication tools used by securities companies

2.1.1. Public relations

2.1.2. Advertising

2.1.3. Personal Selling

Tài liệu cùng người dùng

Tài liệu liên quan