Mục lục

  • GLOBAL LOGISTIC MANAGEMENT

  • Agenda

  • 1 Definition of Logistics Customer Service

  • 2 Marketing and logistics customer service trade-off model

  • Slide 5

  • 3 Elements of Logistics Customer Service

  • Pre-transaction elements

  • Transaction elements

  • Post-transaction elements

  • 4 Strategies for Logistics Customer Service

  • 4 Strategies for Logistics Customer Service

  • Customer service strategy process

  • 5 The Service Quality Model or Gap Model

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