[...]... Angeles Pierce College Now recognized as the world’s leading business communication author, Dr Guffey corresponds with instructors around the globe who are using her books She is the author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country and abroad She has also written Business English, which serves more students than any other... Guffey is active professionally, serving on the review board of the Business Communication Quarterly of the Association for Business Communication, participating in all national meetings, and sponsoring business communication awards A teacher’s teacher and leader in the field, Dr Guffey acts as a partner and mentor to hundreds of business communication instructors nationally and internationally Her workshops,... Seefer), and Essentials of Business Communication, the leading text/workbook in its market Essentials of Business Communication recently received an award of excellence from the Text and Academic Authors Association The Canadian editions of her books are bestsellers in that country; one was named Book of the Year by Nelson Canada A new Asian edition of Essentials of Business Communication now serves... Evaluate 123 148 Unit 3 Business Correspondence 7 E-Mail Messages and Memos 8 Positive Letters and Messages 9 Persuasive and Marketing Messages 169 170 200 233 10 Negative Messages 273 Unit 4 Reports, Proposals, and Presentations 11 Business Report Basics 309 310 12 Informal Business Reports 351 13 Proposals and Formal Reports 393 14 Business Presentations 424 Unit 5 Employment Communication 461 15 The... Today’s Workplace FIGURE 1.1 How This Book and Course Can Help You Build Communication Skills This business communication book and this course will help you ● Apply a universal process to solve communication problems throughout your career ● Learn writing techniques and organizational strategies to compose clear, concise, and purposeful business messages ● Master effective presentation skills to get your... superior communication skills that are so vital to your success as a businessperson today Remember, communication skills are not inherent; they must be learned Remember, too, to take advantage of the unique opportunity you now have You have an expert who is willing to work with you to help improve your writing, speaking, and other communication skills Many organizations pay thousands of dollars to communication. .. text-specific concepts such as intercultural communication, the changing workplace, the writing process, e-mail, the job search, and interviewing The Sixth Edition features two brandnew videos! • Bridging the Gap Videos These video cases take you inside real companies allowing you to apply your understanding of business communication concepts to actual business situations Most videos conclude with... Rock Café, and BuyCostumes.com Guffey… It’s Just That Easy What’s new in Business Communication: Process and Product, 6e Chapter 1 — Communicating in Today’s Workplace • Revised all learning objectives and correlating content to relate to AACSB competencies to ensure that institutions meet current standards • Added new coverage of business ethics with sections on copyright law and whistleblowing so that...Technology With Guffey… It’s Just That Easy More than ever before, Mary Ellen Guffey has focused on making technology components easy to use with Business Communication: Process and Product, 6e In addition to tried-and-true products like WebTutor™ and Aplia™, a brand new student Web site houses numerous resources to help with teaching and learning These choices show that using technology... able to 1 Understand the importance of communication skills in relation to career success; and explain the need for thinking critically, taking charge of your career, and strengthening your communication skills 2 Recognize significant changes in today’s workplace and how these changes increase the need for excellent communication skills 3 Analyze the process of communication and how to engage it effectively . abroad, Business Communication: Process and Product, 6e. Cordially, Mary Ellen Guffey Guffey… It’s Just That Easy Market-leading and student-oriented, Business Communication: Process and Product, . of successful business communication and the conversion of that process into powerful products. As always, I welcome your comments and suggestions as you use the No. 1 business communication. of communication technology and business communication concepts. Award-winning author Mary Ellen Guffey provides unparalleled student and instructor resources to help you learn business communication