Mission, Goals, and Objectives 121 6 (continues) EXAMPLE 6.4 (Continued) Goals and Objectives for the Alcohol and Drug Abuse Program Objective 8 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Ready facility for project activities. Purchase and install materials, supplies, and equipment. Assistant director and administrative assistant. Staff, volunteers, and participants. Facility ready and capable of supporting staff and participants. Goal 2 — and Objectives to Achieve Goal What will How will it happen? When will it For how many or With what result happen? (Method/Strategy) happen? how much? or benefit? Reach young people with anti- substance abuse message. Educational outreach in schools. Develop during project months 2–3, implement in project month 4. Reach 8,000 students in grades K–12. Student knowledge of substance abuse increases— student ATOD use decreases. Objective 1 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Choose outreach curricula. Research existing curriculum and choose effective, grade-appropriate curricula. Project director, outreach coordinator, committee of school counselors. Curricula for K–3, 4–5, 6–7, and 8–12 grade groupings. Proven effective age-appropriate curricula used. 122 Mission, Goals, and Objectives 6 EXAMPLE 6.4 (Continued) Goals and Objectives for the Alcohol and Drug Abuse Program Objective 2 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Train volunteers in use of curricula. Classroom instruction and demonstration of mastery. Outreach coordinator. 25 outreach volunteers. Outreach volunteers possess skills and knowledge for effective outreach. Objective 3 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Implement outreach activities in schools. In-school activities. Outreach coordinator, outreach volunteers, school counselors. 8,000 students. ATOD incidents decrease measurably. Objective 1 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Develop hotline procedures. Research existing similar programs and modify for local situation. Hotline manager. Hotline procedures manual. Effective procedures for hotline operation. Goal 3 — and Objectives to Achieve Goal What will How will it happen? When will it For how many or With what result happen? (Method/Strategy) happen? how much? or benefit? Provide more comprehensive support and intervention services. Hotline and 24-hour crisis team. Develop during project months 2–3, implement in project month 4. 24-hour hotline capable of handling three calls at once— crisis team capable of two calls at once. Drug overdoses decrease, alcohol related crimes decrease. Mission, Goals, and Objectives 123 6 (continues) EXAMPLE 6.4 (Continued) Goals and Objectives for the Alcohol and Drug Abuse Program Objective 2 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Train volunteers on hotline procedures. Classroom training and demonstration of mastery. Hotline manager. 18 hotline volunteers. Hotline volunteers possess knowledge and skills to effectively operate hotline. Objective 3 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Implement hotline. Hotline phone staffed at organization office. Hotline volunteers with oversight by hotline manager. 24-hours, 7-days- a-week. Hotline available for all ATOD situations on 24-7 basis Objective 4 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Train crisis teams. Classroom training and demonstration of mastery. Consultant and hotline manager. 18 hotline volunteers. Crisis teams possess knowledge and skills to manage ATOD crises. Objective 5 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Implement crisis teams. Hotline operator declares crisis; crisis team members auto- called with team conferencing cell phone system. Hotline volunteers. One team on ready, one team on standby to handle two simultaneous crises. Crisis team available 24-7. 124 Mission, Goals, and Objectives 6 EXAMPLE 6.4 (Continued) Goals and Objectives for the Alcohol and Drug Abuse Program Goal 4 — and Objectives to Achieve Goal What will How will it happen? When will it For how many or With what result happen? (Method/Strategy) happen? how much? or benefit? Reach community with anti- substance abuse message with impact and urgency. Develop and implement performance art group. Develop group during project months 2–4; begin performances in project month 5. One performance per week for term of project. Community knowledge about substance abuse problem and solutions increases. Objective 1 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Develop performances. Creative collaboration between director and artists. Director of performance art and performance artists. 22 performances. High-impact, dramatic performances ready. Objective 2 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Give performances. In public, in unexpected places and at unannounced times (except to media outlets for coverage). Performance artists. One weekly (more often if public interest grows). Public becomes aware of ATOD issues and awareness of commission work rises 100% each project year. Mission, Goals, and Objectives 125 6 (continues) EXAMPLE 6.4 (Continued) Goals and Objectives for the Alcohol and Drug Abuse Program Goal 5 — and Objectives to Achieve Goal What will How will it happen? When will it For how many or With what result happen? (Method/Strategy) happen? how much? or benefit? Effectively monitor and manage project. Evaluate, disseminate information, continue project, consult advisory board. Throughout term of program. Attain all relevant numbers. Successfully accomplish all goals and objectives. Objective 1 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Evaluate project. Formative and summative assessment with quantitative and qualitative measures. Project director and outside evaluator. All goals and objectives. Assess formatively to improve ongoing operation; assess summatively to measure success. Objective 2 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Effectively manage project personnel, both staff and volunteer. Use effective management techniques. Project director. All staff and volunteers. Project participants express satisfaction with quality of work of staff and volunteers. Objective 3 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Effectively manage funds. Apply accepted accounting principles. Project director. All funds and in- kind contributions. No audit exceptions. 126 Mission, Goals, and Objectives 6 EXAMPLE 6.4 (Continued) Goals and Objectives for the Alcohol and Drug Abuse Program Objective 4 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Constantly improve project. Use formative results to assess activities and make changes. Project director. All goals and objectives. Project activities improve during course of project. Objective 5 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Disseminate information about project. Newsletter, Web site, articles, cable access, present at conferences and clearinghouses. Project director. Community, and state and national peer audiences. Buy-in from community, replication by peer audience. Objective 6 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Seek community involvement. Advisory board. Mayor, 4 community members, director of ATOD commission, hospital administrator, and project director. Meets bimonthly. Community oversight of and input to program. Mission, Goals, and Objectives 127 6 EXAMPLE 6.4 (Continued) Goals and Objectives for the Alcohol and Drug Abuse Program Objective 7 What will How will it happen? Who will For how many or With what result happen? (Method/Strategy) do it? how much? or benefit? Continue project after term of grant funding. Using evaluation results and dissemination activities, hold informational meetings with stakeholders. Project director. Approach all stakeholders for appropriate support. Continue school outreach, hotline, crisis teams, and performance art. 129 Chapter Project Description 7 Description is revelation. Wallace Stevens 1 At a Glance What Else Is It Called? • Narrative • Project narrative • Project explanation When Is It Used? Always. Why Is It Used? The funder must have as complete a description as possible to choose from among the proposals received. Funders don’t just fund good ideas. They fund well-thought out, workable projects. It is critical that the description clearly shows what you intend to do in the project, what resources your organization will contribute, and what role the funder is asked to play. Key Concepts • Clear and concise. • No jargon— you do not know if readers will know your jargon, and it is imperative that the description is clear to readers. 1 Wallace Stevens (1879 –1955), U.S. poet. • Cover major project events. • Major project events are in logical order. • If there are any unusual budget requests, clearly show how they are necessary for project success. • If there are technical issues, be sure that the lay person can under- stand your description. • You may include a time chart and project organization chart if there is space. Formatting Issues Keep within required space limitations, never cheat. If the funder asks a list of questions about your project, answer them in the order in which the funder listed them. Repeat their question and then answer it. Never, ever leave a question out. Use 12-point type and do not cheat on margins. Goals and Objectives Can Be Used for Guidance If goals and objectives are written as we recommend (see Chapter 6), they can be used as an outline for creating the project description. They are the steps to completing your project mission. You should have developed your goals as the major steps to completing your project. You should have developed your objectives as the major steps to completing your goals. You are likely to have goals that involve the following items. Depending on the specific activities involved in your project, you may not have all of them. • Project set-up, which may include such things as setting up advisory committees, hiring temporary staff, partner meetings, and planning sessions. • Materials and training, which may include such things as designing training and delivery, setting up a library of materials for use during the project, development of curriculum for students, review of mate- rials to purchase, and development of business, employee, and student manuals. • Infrastructure set-up, which may include such things as building ren- ovation, purchase of equipment, installation of equipment, and pur- chase of reference materials. • Intake activities, which may include such things as creating written procedures for registering participants, scheduling, assigning intake activities to partners, and actually registering participants. 130 Project Description 7 [...]... miscellaneous board games, and “party” type participatory games such as charades Inside recreation refers to games such as those listed just above and also to creative pursuits such as drawing, painting, and sculpture Dance can also be a considered a recreation activity As with applied learning, additional recreational opportunities are to be researched and added as the program moves forward Student preference... teaching how to overcome objections Sales people are taught that objections are predictable and that presenting a reasonable solution to each objection as it is raised will lead to an eventual sale A proposal writer, however, is not involved in a dialogue with the reader The proposal writer does not have the luxury of hearing objections and mounting arguments to overcome them A grant proposal is a. .. you will have completed the project narrative Over the past few years, project narratives have become shorter and shorter It is not at all unusual to apply for over a million dollars a year from a federal agency with a twenty-page, double-spaced narrative The double-spacing means that the narrative is actually around ten pages of text This means it won’t take long to finish the project narrative 2 Remember... Remember that a grant maker’s directions (instructions/guidelines) take precedence over any and all other considerations You must absolutely, positively follow the grant maker’s directions exactly, precisely, and painstakingly 137 7 Project Description Don’t lose track of the fact that what you are writing is a sales piece A grant proposal is not an academic paper It is a sales pitch A basic of sales training... The after school program can be described fully by using nine topics: 1 Set-up 2 Training 3 Supplemental academic activities 4 Applied learning activities 5 Recreational activities 6 Social/health services and activities 7 Parental involvement activities 8 Evaluation 9 Management and communication Topics 1– 7 are discussed below, each under its own heading Topic 8, evaluation, is discussed in a separate... supplementation classes taught by certified teachers during the after school program For the first two program years, academic supplementation will be offered in language arts and mathematics Additional subject areas may be added beginning in program year three if the need is great enough and the resources exist Applied Learning Activities Applied learning refers to activities that while not classically academic... country, are limited to special organizations, are limited to parts of the country having a special designation, and are limited to certain types of partnerships You do not want to go to the trouble of writing and submitting a proposal if you do not meet all of the requirements Let’s look at a few examples First, from the U.S Department of Education CFDA#: 84. 35 9A and 84. 359 B Program Name: Early Reading... Services Administration on Aging Program Announcement No AoA-02-09 1 35 7 Project Description Agency: Administration on Aging, HHS Action: Announcement of availability of funds and request for applications Eligibility for grant awards and other requirements: For both competitions under this Announcement eligibility is limited to State Agencies on Aging Grantees are required to provide a 25% non-federal match... that any reader can understand what you are trying to do You cannot assume that the readers are all going to be well-versed in your area of expertise Sometimes it only takes one reader giving your proposal a poor score for you to lose an award As we said before, assume ignorance, not stupidity Illustrate your technical issue with charts or other graphics when there is space Otherwise have a colleague... Hot Buttons Each funder has certain things that are important to them Sometimes they state those things outright, and sometimes you have to read between the lines You must always research the funder and read all available material to uncover the hot buttons, and insure your project matches what they want to fund Take an example from the Ford Foundation’s Web site Family Crisis, Community Response AIDS . exactly, precisely, and painstakingly. Don’t lose track of the fact that what you are writing is a sales piece. A grant proposal is not an academic paper. It is a sales pitch. A basic of sales training. Chart Executive Director Technical Manager Research Coordinator ABC Project Coordinator TrainingResearchCurriculum Administrative Manager What would you have to have in your project to attract Kellogg as a funder?. and administrative assistant. Staff, volunteers, and participants. Facility ready and capable of supporting staff and participants. Goal 2 — and Objectives to Achieve Goal What will How will it happen?