Karen McNulty Siêu thị điện máy Việt Long - www.vietlongplaza.com.vn www.marketingpicture.co.uk Can you afford not to integrate internet marketing into your 2010 marketing plan? www.marketingpicture.co.uk  When I took office, only high energy physicists had ever heard of what is called the Worldwide Web Now even my cat has its own page. Bill Clinton www.marketingpicture.co.uk What is Internet What is Internet Marketing? Marketing? Siêu thị điện máy Việt Long - www.vietlongplaza.com.vn www.marketingpicture.co.uk  Using your website as a marketing tool  Distributing news and press releases online  Social Networking (blogs, and social networks (like Facebook, MySpace), YouTube, forums and Wikis)  Online advertising (pay per click, banner advertising, affiliate marketing)  Email marketing  Viral marketing  Search Engine Optimisation www.marketingpicture.co.uk Why should you be doing Why should you be doing it? it? www.marketingpicture.co.uk  It’s more measurable than many traditional marketing methods  Your customers are there already  It’s very cost effective  It’s here to stay  Your business may not survive without it… www.marketingpicture.co.uk  My customers don’t use social networks, we sell to other businesses  The internet is for young people, they aren’t our customers  We haven’t got time  It’s a flash in the pan Not convinced? Not convinced? www.marketingpicture.co.uk  Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielson Report March 2009 www.marketingpicture.co.uk [...]... objectives and analyse statistics rigorously www.marketingpicture.co.uk Email marketing       The UK market for email marketing platforms and services was worth £254m in 2008 and is predicted to grow by an estimated 15% to a value of £292m by the end of 2009 (Econsultancy.com) www.marketingpicture.co.uk It works! Establish trust with your brand Personalise all messages Segment your lists Use them to sell... Practice www.marketingpicture.co.uk Innocent Drinks  Business to Consumer www.marketingpicture.co.uk Website www.marketingpicture.co.uk Faceboo k www.marketingpicture.co.uk YouTube www.marketingpicture.co.uk Email Newsletter www.marketingpicture.co.uk Wikipedia www.marketingpicture.co.uk Dell Computers  Business to Business www.marketingpicture.co.uk Website www.marketingpicture.co.uk Facebook www.marketingpicture.co.uk... www.marketingpicture.co.uk Email Newslette r www.marketingpicture.co.uk Your Internet Marketing Plan  What are your objectives? - brand awareness - engaging with your customers - sales - Increasing website traffic  How will you measure them? www.marketingpicture.co.uk Your website Establish your brand  Landing pages are critical – is it interactive?  Be updated regularly  Provide a shopwindow to. .. www.marketingpicture.co.uk Just young people?      Facebook has more than 175 million users (Its fastest growing demographic is people over 30) LinkedIn more than 30 million members Twitter more than 7 million users (1.8 million in the UK) YouTube and Google Video more than 3 billion visitors per month in the UK Wikipedia more than 9 million visitors per month www.marketingpicture.co.uk Internet Marketing. .. Twitter and website as social media mix to promote campaign $85 starting budget www.marketingpicture.co.uk Search Engine Optimisation hat are your most important keywords going  W to be in 2010? Research using Google Keyword Tool- have you got it right?  Content continues to be important – update regularly and introduce optimised new media such as video  Page Titles and descriptions!  Plan to regularly... Segment your lists Use them to sell Measure and evaluate what works and what doesn’t (conversions) Viral Marketing  Not just for big corporate players  Can you be a creative on a tight budget?  Very effective method to get visitors to you using social media  Video as much as you can - practice www.marketingpicture.co.uk www.marketingpicture.co.uk Blendtec’s story       Oct 30 th 2006 – the idea... shopwindow to your products or services  www.marketingpicture.co.uk  Allow visitors access to your social networks Online PR   Add news to your website too  www.marketingpicture.co.uk Press releases go further on the Internet Measure the appearance of your releases with Google Alerts and PR website statistics Social Networking  A lso Flickr, MySpace, Slideshare and social bookmarking (Digg, Delicicious,...www.marketingpicture.co.uk 18.3 million households in the UK (70 per cent) had Internet access in 2009 This is an increase of just under 2 million households (11 per cent) over the last year and 4 million households (28 per cent) since 2006 www.marketingpicture.co.uk  In 2000 there were 360,985,492 internet users worldwide  In 2009, there were 1,733,993,741  52% of Europe’s population is online and... brand, marketplace? Join in or miss out www.marketingpicture.co.uk Online advertising  Google receives 299 million search requests globally in May 2009  $58.1 billion spent on online advertising in 2009, 13.2% of advertising spend across the world (Online Media Daily www.mediapost.com)  Pay per click generally more targeted and successful than paid banner advertising  Set budgets, objectives and... Keyword Tool- have you got it right?  Content continues to be important – update regularly and introduce optimised new media such as video  Page Titles and descriptions!  Plan to regularly update and check www.marketingpicture.co.uk . www.vietlongplaza.com.vn www.marketingpicture.co.uk Can you afford not to integrate internet marketing into your 2010 marketing plan? www.marketingpicture.co.uk  When I took office, only high energy. more than 9 million visitors per month www.marketingpicture.co.uk Internet Marketing in Internet Marketing in Practice Practice www.marketingpicture.co.uk  Business to Consumer Innocent Drinks Innocent. its own page. Bill Clinton www.marketingpicture.co.uk What is Internet What is Internet Marketing? Marketing? Siêu thị điện máy Việt Long - www.vietlongplaza.com.vn www.marketingpicture.co.uk  Using