INTRODUCTION 1. The imperative need of the subject In terms of scientific comprehension: Media group remains a new issue in our country. The awareness of this model of the public and those operating in communication, journalism and journalism management is still limited, especially the internal contents of the model. In terms of practice: Although the building of communication groups in our country is a practical need and a strategic development trend of the country’s communication sector, we face a wide range of difficulties due to the lack of precedents and experience. Proceeding from that need, the thesis selects the subject: “Building media groups in Vietnam”. 2. The objectives, tasks and scope of the thesis research The objectives of the thesis research are to build a theoretical framework on the path of formation and to outline a number of suitable organization and management models for media groups in our country on the basis of systematizing a number of theories and practical experience in the world; and make scientific foundations and recommendations in order to build and effectively operate media groups in Vietnam. To reach these targets, within the scope of the thesis, the author defines research tasks as follows: - Setting up basic systems concepts related to research problems; history and development of media groups. Clear up theoretical and practical foundations for the necessity to build media groups in our country in the present stage; - Generalize a number of models of basic media groups in the world and forecast advantages and disadvantages while applying them in Vietnam; -Analyze the basis of opinion, the policy; legal basis; economic conditions; basis of the actual potential of the media in Vietnam (surveying some media agencies in Vietnam manh activist group model), which clarifies the issues raised for the establishment and operation of the media conglomerate in Vietnam; - Initially outline a number of models of suitable media groups in our country; make recommendations to create a scientific environment for the media group is established and operating in Vietnam. 3. The objects and scope of the thesis The survey object of the thesis is the model of media groups in general. The research object of the thesis is the building of models of media groups in Vietnam, a more narrow attribute included in the survey object. The limit of time and space: Research the construction media groups in Vietnam in the current period, based on the reference form the whole history and development of media group in the world, survey research and communications agencies information primarily in Vietnam since 2005, when the policy on construction media group in Vietnam was first mentioned. Space research: Media group is interpreted to mean that the role of journalism core, according to choice of three survey models typify the world and 5 press agencies in the country with strong forces, according activists group model or formal route into the group. 4. The theoretical foundation and research methods Methodology: based on historical materialism; the principle of development of materialistic dialectics; Marx’s theoretical points on capitalist accumulation. The research also takes the Party’s viewpoints and policies on encouraging and permitting the establishment of communication groups as a foundation. In addition, the thesis also uses a number of theories on communication, media groups on the world and in domestic as a basis for research. The general research method: based on the principled foundation of dialectical logics, the thesis uses a number of general research methods such as: analysis – generalization; logic – history, induction – deduction, modelization – generalization. The specific research method: The specific method used in the thesis is analyzing documents, experimental research, intensive interviews and group discussions. 5. New scientific contributions of the thesis The thesis studies a very new phenomenon, in terms of both theory and practice, of Vietnam, therefore it has a lot of new interpretations and scientific findings. - Thesis a proof of concept media group, based on analysis of the inner contents of important concepts in direct service to the research question. Make scientific foundations for the necessity to set up media groups in our country. - The thesis generalizes a number of media group models in the world, makes objective assessments on Vietnam’s leading communication agencies from a new angle – the angle of media groups. Analysis and raised the issues raised need to remove media conglomerates can form and operate, in terms of Vietnam. - The thesis criteria draw media group, is a scientific basis for the designs and initially outlines two models of media groups that are suitable to Vietnam’s reality. The thesis recommends the addition of defects on the basis of lack of perspective, the Party's policies, legal basis, the basis of the potential of the media, economic conditions, especially the reform mechanisms proposed financial and economic activities of the communication agencies. 6. The theoretical and practical significance of the thesis In terms of theory: Consensus awareness and additional part in the blanks media studies theory of media group and the side close to the problem. Summarizations this reasoning can serve useful for the development of major press agencies, for leadership - management, policy journalism, scientific organization - managersthe media and related scientific research… In terms of practice: Contributing to the realization of media group model in practice in Vietnam. 7. A number of scientific suppositions - The building of groups is indispensable in the development process of the communication industry of our country. - Media groups have both advantages and disadvantages. It is necessary to recognize this fact in order to adopt suitable solutions in the building process. - It is essential to learn about experience, but there is no common model of media group for all nations as they have different features in terms of politics, economy, culture and law. The building of media groups in Vietnam must be based on our country’s specific conditions, with not only one development model but also different models. - It is impossible to build media groups in reality if there is no a suitable environment in terms of economics and society, especially mechanisms, policies and legal systems for groups to operate. 8. The structure of the thesis Apart from the introduction, overview of research projects and conclusion, the content of the thesis includes four chapters and 15 sub-sections. OVERVIEW OF RESEARCH PROJECTS 1. Domestic research projects The intensive research on media group density appears not many in the country, by the media group is a new issue, not precedent in Vietnam, so the lack of factual basis for the model. On the other hand, it is also difficult research problems, with diverse internal functions, which requires generalization, contact, draw quite sophisticated. 2. Foreign research projects Resources as a foreign language studies of media group quite rich in content, perspective, angle of approach. However, inside the rich, the problem is mentioned a lot, but there are other important issues (reviewed in the scope of the author's research) mentioned limitations, due to model on the birth and development of hundreds of years in Western countries should have stabilized, the recent research on the organization and management model not occupy the leading position. Instead, the study was to analyze individual aspects involved. Study of foreign authors translated into English related to media group much new supply stop at the statistics, indirectly mentioned, that from the beginning there is no purpose in-depth analysis of the contents of the model. In summary, the study of media group in Vietnam is still a very new problem. Restrictions on the difficulties caused to the author. On the other hand, also create opportunities for the writer to avoid the path before and set the stage for new discoveries. After the continuous upgrade and update, supplement and complete their studies before it can be said for now, this is still a face to face and study the first comprehensive media groups information of Vietnam. Chapter 1 THEORETICAL AND PRACTICAL FOUNDATION ABOUT MEDIA GROUPS 1.1. System of concepts 1.1.1. Business group The growth of media group is not beyond the development of business groups, a model for the organization - management process is the product of concentration and capital accumulation, an economic entity exists based on a set of companies operating in the same or not the field, there are bound to each other on legal, economic benefits, finance and administration. 1.1.2. The media The media is a system of channels and tools to store, transmit information and data. In the media, then press the center of the mass media. 1.1.3. Media group Media group is a consortium including companies operating in one or more sectors of the communications sector, which typically has a core journalism. The group consists of a parent company is the kernel, is the focal role of internal links and corporate leaders in power, govern its subsidiaries on a common ideological orientation, operational strategy, finance. The operating subsidiary is quite independent of the parent company and complementary relations with each other on many levels through the links, the course force on principles and objectives, economic benefits, technical infrastructure, mining and resource sharing, market with the aim to strengthen, effective information and political status - social and economic efficiency of the entire corporation. 1.2. History of the formation and development of media groups The model media group has a rich history of more than a century, with the advantages of their Vietnamese, this is a model for the organization - management agencies - the modern corporate media, have played important contribution to the development of the world media 1.3. Reasons of the formation, development and forms of media groups 1.3.1. Reasons of the formation, development Group communication indispensable born from the economic development of productive forces; competition in communication; the appearance of popular press and development of news agencies; globalization. 1.3.2. Forms of media groups Based on the ownership: group of private ownership and group owned by the state. Based on the specialization: group single property owned by an individual and the group has owning two or more owners. Based on the nature of specialization: group in a narrow specialization in journalism and nuclear conglomerate operating in various fields of communication, non- communication. Based on the scope of operation: group operates mainly within a national and multinational corporations. Based on the type of link: vertical Integration, horizontal integration corporations, group links-style mixed vertical and horizontal, group links-style conglomerate. 1.3.3. Referring to the link level and form of expression According to this classification, media conglomerates can be arranged relative order, the level of development: league, syndicate, cartel, consortium, trust, concern, conglomerate. 1.4. The necessity to build communication groups in our country at the present stage 1.4.1. Media group launched the internal needs of objective media’ Vietnam and development trend of the Vietnam media agency For the Vietnam's media: Despite these big progress, but compared to the region and the world, so traditional Vietnam now has the size, strength, competitiveness limited. The Vietnam’s media need the large media conglomerates, was leading but glue should stimulate all developed communication, and have the ability to compete with the outside. Media group came into being as a contributing factor finishes but still Easily Accessible missing and the love of our tradition as institutional, conditions, environmental journalism, organizational models, press agencies,strategic planning For the Vietnam media agency: Productive forces of the press agencies of Vietnam, including leading media agencies, is limited in comparison with the region and the world. Besides, in terms of organizational models, most of the agency's press Vietnam did not reach modern organizational model, retaining the old organizational model with efficient management method is not high. When developed to a certain level, the organizational model will conflict with the new productive forces, hampers the development. History should include more manhood verify, the group remains the optimal model, is the inevitable development and the highest in the media corporate organizational science. Take advantage of modern organizational model (and avoid all the disadvantages of the model above) was the opportunity for the press agencies of Viet Nam, with the advantages of going back, can learn to develop. 1.4.2. Media group - efficient pattern matching between political interests - social and economic benefits Media groups potential will be taking effective political tasks, as well as implement public tasks in the field of communication than the press agencies limited potential. Media group with essentially economic groups is also appropriate model to exploit the media economic activities of each press agencies the cumulative expenditures create resources development and broader our country's media industry which many potential but exploitation inadequate. Media group model also ensure harmonized implementation of the tasks of socio-political and economic media activities of the press agencies, from within its organizational model with organizational structure separation and professionalization of two parts content and media economics, with relative independence in relation to complement each other, in which socio-political tasks, plays a key role, economic activity created media platforms and material resources to serve the socio-political tasks done better. Socio- political interests and economic interests are two sides agreed within this model. Regulatory harmony between the two on the benefits guaranteed by the constraints from outside of the law, the management mechanism of the governing body, the principle of Party leadership for press agencies… 1.4.3. Media group - Models should support Vietnamese media should adapt to modern media of the world and the new development trend of the age The establishment media group is not universal keys can change the whole of the Vietnam's media, in an early, one-way. However development model above, would certainly be an important factor promoting the Vietnam's media start in, adapt to mainstream development trend of the world's media, online lag, as: Media convergence trend, integrated media - information technology - telecommunications, media technology On the other hand, this media group will also be proactive and realize the opportunities, as well as insufficient resistance to the risk due to other new development trend of the age bring, such as: Timeglobalization - the information age; era of science and technology; era of class struggle and national struggle took place intense, complex, a new form of expression, emerged as the ideological strugglepolitics . experience. Proceeding from that need, the thesis selects the subject: “Building media groups in Vietnam”. 2. The objectives, tasks and scope of the thesis research The objectives of the thesis research. basis of the actual potential of the media in Vietnam (surveying some media agencies in Vietnam manh activist group model), which clarifies the issues raised for the establishment and operation. conflict with the new productive forces, hampers the development. History should include more manhood verify, the group remains the optimal model, is the inevitable development and the highest