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As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.
[...]... on the lives and work of other creative freelancers in your field Start here with the freelancers profiled in this book Did they go to school, or are they self-taught? Which clients are they working with? What was critical to their success? As you discover the answers to these questions, that will help inspire and prepare you for the path ahead As you begin this endeavor, embrace your newness to the. .. think that I did go to art school One benefit of going to school is that you get a lot of contacts You get to know fellow artists as well as having the benefit of teachers who are already in the field My advice to aspiring illustrators who didn’t go or can’t afford to go to art school is to develop your own unique style It has to be recognizable and current You have to continue to grow as an artist,... people may not respond to your letter, but a surprising amount of people will For example, we loved the shop Reform School in Los Angeles and noticed they didn’t have an ecommerce site So we wrote to them telling them how much we enjoy what they do and that we’d like to work with them if they were ever interested in e-commerce They happened to be looking for someone to design their online site, so our... were also able to extend our group method of working into our schoolwork We would write up proposals to tell our instructors what we would be making as a group to satisfy their class requirements For the most part, they were very supportive of our group mentality At Art Center, the focus tends to be on the individual But what you find out when you go out into the real world, especially in the animation... elsewhere at the time, I probably wouldn’t have had the chance to go to these events What kinds of promotional activity do you do? The good thing about having an agent is that they manage most of the promotional activity They create a marketing plan for the year and figure out what your involvement will be—whether it’s creating an illustration for a tote bag or choosing artwork for a direct mail piece They’re... your walls to display all kinds of art Then take photos of these styled areas to see what works and what doesn’t You can build a portfolio with these images by bartering services with photographer friends who are also looking to build their own portfolios What do you enjoy most about being able to do your work on a free-lance basis? The variety of projects I get to produce is such a thrill to me I have... juggling their academic life The group is still in business, and they take their art seriously, producing projects that integrate the talents of all six individuals, proving that the end product is greater than the sum of its parts As they’ve grown, they’ve found themselves hearkening back to the days of yore when they worked out of a crammed attic in a house they once shared Chris’s story is a clear example... The Braver I had been taking a reel animation class, and he asked me if I could take on his graphic novel as the subject for my class At first I was skeptical, but he sold me on the idea, and I made this short title sequence to a fake cartoon During the process, I fell in love with his artwork and the process of working together We then decided to start our own company and got four other guys, Matthew... it to friends and family members to see how they react; you might discover that it comes across differently to others than the way it did in your head You’ll also need to consider legal aspects when choosing a name—and that applies even if you want to use your given name First, make sure no other business is already using the name You’d be surprised how common it is to come up with a name, only to. .. Bjork, and Michael Relth, to join the collective Together we were able to pull in jobs to pay the rent Many times we were underpaid, but all these jobs and connections paid in dividends later in our careers The good thing about working collectively is that you’re able to do bigger and more complicated projects that would be impossible to do alone How difficult was it to juggle your schoolwork with freelance .