Outline: I) Introduction about Kinh Do company. II) Content: 1) Location. 2) Market and market share. 3) Workforce. 4) Share price. 5) Profit 6) Future plans. III) Achievement I) Introduction about Kinh Do company. A famous company. Page 1 Development process of the company Kinh Do In 1993, Limited liability company to build and food processing Kinh Do was found including a small snack production workshop in Phu Lam, District 6, Ho Chi Minh City with an investment of U.S. $ 1.4 billion and about 70 employees. After nearly 10 years of construction and development, now, Kinh Do is known as a leading company in food processing with many products: cookie cake, snack cake, cracker cake AFC – Cosy, chocolate candies, hard candy and soft candy, bread salty, sweet, cake, ice cream Kido's, Kinh Do moon cake, chocolate. A famous company. Page 2 I) Content. 1) Location. In 01/2010, Kinh officially relocated the headquarters on 141 Nguyen Du, Ben Thanh Ward, District 1, Ho Chi Minh city. This event marks the beginning of a new, future-oriented sustainable development 2) Market, market share. Kinh Do is unit the top on the confectionery market Vienamese recent year they accounted for 30 – 35% market share. Kinh Do are producing and processing leading confectionery market in Vietnam. With seven consecutive year by consumers voted as high- quality Vietnamese goods. Distribution system of the capital spread across 64 provinees and cities with 180 distributors and nearly 40.000 retail outlets. The capital A famous company. Page 3 products have been exported to 20 countries around the world such as USA, Europe, Australia, Middle East, Singapore, Taiwan… With other items are marketed as: bread snacks, cookie, crake, moon cake and in 2009 they launched the capital goods bakery. Their commodities are selling well in the market. But their goods are marketed not only of good’ quality but also the amount much more. In recent years Kinh Do continues expanding the sales and made so many new products to increased sales. 3) Workfocer. Scale only 70 staff members when it was founded, Kinh Do has a total staff of 7741 people.Board of eight people, five of whom are relatives of each other, including three brothers Tran Kim Thanh, Tran Le Nguyen, Tran Quoc Nguyen; Tran Kim Thanh’ wife is Ms.Vuong Buu Linh and Tran Le Nguyen’ wife is Ms.Vuong Ngoc Xiem Except Mr.Thanh, the remaining four are part-time positions in boards of directors. Kinh Do goal is directed to a multi-disciplinary group, with a team of professional staff, enthusiastic, energetic, career-minded developing long, Kinh attached. Recruitment policy of company always aims to diversify its A famous company. Page 4 candidate for the leadership, management and staff. From the candidates having abilities with appropriate expertise, experience to the students with good academic performance. Recruitment was considered in view irrespective of race, religion, gender and age. Target of staff selection is the best candidates through the fair recruitment. 4) Share price. In afternoon 12/8/2005, Kinh Do Corporation to issue shares for the first time in Ho Chi Minh City Securities Trading Center, the par value of VND 10,000 / share, with the highest bid price is 46,000 dong / share, average price of 43,000 VND / share and the lowest 40,500 dong / share. After over 7 years,share prices trading Kinh Do on 05/03/2012 is 47.000dong / shares. 5) Profit. P rofit Turnover (billion dong) In recent years Kinh Do continues to expand the seale and made so many new products to increased sales. The company's turnover has increased steadily from 2005 - 2011. In particular, from 2010 to 2011 turnover increased 2.2 times, reach 1934 billion in 2010 and increased to 4247 billion in 2011. A famous company. Page 5 T Pre-tax profit of the company is not stable in this period because the company expanded its business. Even, in 2008, the company loses 61 billion, years later, profits have increased but still not stable. 6) Future plan. From analysis of the business environment, the vision, the mission, the strategic objectives, strategic positioning, customer-focus of the Kinh Do group, the best customer service solutions combined with product solutions at advantages and locate a uniform system. - Concentrate on the development of food-focused, financial capacity, sustainable links with the agricultural sector in the country, innovative manufacturing technology, information technology, human resources training to adapt to development strategy. Implementation of solutions include: optimal customer solutions, the optimal solution produced, the complete system solution structure, enhance the value of the system, assumed to improve financial performance. - The target development of the Kinh Do group is to building brand image through the development of class projects, exploit and enhance the value chain through commercial trading activities and additional services, ensure continuous profitability, growth and progress annually. A famous company. Page 6 . Recruitment policy of company always aims to diversify its A famous company. Page 4 candidate for the leadership, management and staff. From the candidates having abilities with appropriate expertise,. such as USA, Europe, Australia, Middle East, Singapore, Taiwan… With other items are marketed as: bread snacks, cookie, crake, moon cake and in 2009 they launched the capital goods bakery leading company in food processing with many products: cookie cake, snack cake, cracker cake AFC – Cosy, chocolate candies, hard candy and soft candy, bread salty, sweet, cake, ice cream Kido's,