[...]... e- business strategy framework allow the reader to obtain more in-depth information when needed I In-depth case studies The book contains 28 real-world case studies, which provide in-depth accounts of how companies in several industries and different countries have developed and implemented electronic and mobile commerce strategies All the cases result from first-hand field-based research, which the case... market targeting for e- business Chapter 5 is concerned with understanding the generic concept of value and the Internet-impacted value chain It also discusses the conflict between the market-based and the resource-based view of strategy formulation Chapter 6 analyzes different strategy options for creating value in the market space Chapter 7 is concerned with the impact of the Internet on the horizontal... Masters and executive education programs and students in the final year of their undergraduate education It should be of interest to general management programs and seminars as well as to those specializing in e- business, e- commerce, technology management, marketing, entrepreneurship, and business strategy Key features The key differentiating features of this book include the following: I A detailed... concepts from the field of strategic management, which were adapted to the specific context of e- business I An e- business roadmap Part 3 of the book contains an e- business roadmap that is meant as a guide to help in the formulation process of an e- business strategy It provides an overview of the key issues in strategic management At the same time, extensive cross-references to the more detailed e- business. .. key reading Useful weblinks Notes and references 73 73 73 74 74 74 Chapter 4 Markets for e- business Chapter at a glance Related case studies Learning outcomes Introduction 77 77 77 78 4.1 Market segmentation for e- business 4.1.1 Segmenting consumer markets for e- business 78 78 e- Business Concept 4.1: The e- business market segmentation matrix 79 e- Business Concept 4.2: Segments of one and mass customization... students interested in e- business strategies to expand their skills along the dimensions of creativity and analytical ability Part 2 suggests a strategy framework for the formulation of e- business strategies Chapter 3 presents the external environment of e- business ventures This includes an analysis of the macro-environment and the industry structure Chapter 4 focuses on market segmentation and market... going beyond the hype by closely analyzing examples of failure as well as success in order to help readers assess the underlying drivers for a successful e- business strategy 1 Personal interview with Bo Harald, September 20, 2003 xxv Preface Target readers Strategies for e- Business is a textbook targeted to senior managers, business strategists, entrepreneurs, consultants and participants enrolled in... more in-depth understanding of the concept that is presented Additional e- business concepts, such as e- CRM or the ‘blow up’ between richness and reach, are intended to expand the conceptual thinking presented in the chapter Strategy in action boxes are minor case examples that provide an additional illustration of the concepts discussed in the chapter These examples feature specific e- business strategy... material contained in the chapter Preface Exhibit P.1 The cases cover different industries and focus on a variety of different themes Chapter 3 Chapter 8 Chapter 9 e- Commerce organizational structure online/offline channel management ‘Make-or-buy’ decisions G G Early-mover (dis-) advantages GG GG Chapter 7 Economies of scale and scope Mobile e- commerce G G Chapter 6 Competitive advantage C2C e- commerce. .. journalistic perspective (within the timeframe context) of the issue discussed in the section Critical perspectives present a different, if not opposing, view to the position taken in the main text of the chapter For instance, the resource-based view is presented as a critical perspective of Porter’s market-based view to strategy formulation Weighing the merits of each view is a valuable exercise for gaining . Value through Electronic and Mobile Commerce Concepts and Cases TAWFIK JELASSI ALBRECHT ENDERS Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout. paper passé 449 19 CitiusNet: the emergence of a global electronic market 462 20 Business- to -business electronic commerce: Mondus.com – an e- marketplace for small and medium-sized enterprises. 74 Notes and references 74 Chapter 4 Markets for e- business Chapter at a glance 77 Related case studies 77 Learning outcomes 77 Introduction 78 4.1 Market segmentation for e- business 78 4.1.1 Segmenting