[...]... ultimate control It also plays into individuality as likeminded individuals are likely to be attracted to similar crowdsourcing opportunities, creating an acceptable outcome that feels personalized to each individual It can be a risky and rewarding proposition for any brand to undertake, but it is a necessity as brands slowly cede control of who they are to their true brand managers … the customers 7 Mobile... buying flowers for the grocery store clerk, paying for the coffee/meal of the car behind them at a drive-thru, giving it to a homeless shelter, etc.) In 2006, Toms Shoes started their One For One program, giving a pair of shoes to a child in need for every pair purchased This fall they went a step further, allowing customers to help deliver the donated shoes The first donation stop was Argentina, with future... potential to be huge Contactless payment has been around for years, but it has always required an additional fob or device to complete the transaction, thus stymieing its mainstream adaptation The credit card companies finally adapted the RFID technology to work on actual credit cards and now have figured out how to make it work via NFC chips on mobile devices Consumers are becoming tethered to their... opportunity to interact with a product, brand or service This goes hand-in-hand with the App World trend as more and more consumers turn to smart mobile devices; their expectation of instantaneous connection, information and entertainment will continue to expand at an accelerated rate 4 Social Media Storefronts: with 300 million Facebook users spending a combined 8 billion minutes a day on the site, it. .. billion minutes a day on the site, it makes perfect sense to offer shopping opportunities that don’t require fans to leave the friendly confines of the Facebook community, while fitting seamlessly into the experience they are already having Not to mention they’re already predisposed to the brand, being a “fan” and more likely to buy WHY THESE TRENDS MATTER 5 21st Century Vending Machines: this is clearly... 29-year-old guy named Justin posted his first tweet on a new Twitter stream he had created, shitmydadsays It was meant as a joke between Justin and a few friends to capture the continuous stream of humorous observations and sayings his 73year-old father offered up during the course of any given day The site quickly went viral and now has over 800,000 followers It also garnered Justin a book deal and possible... entertainment side, opportunity in the gaming, music and video space feels unlimited 2 P2P Mobile Payment: P2P mobile payment is the next logical evolution of whipping one’s wallet out to give a friend a 10-spot It cuts down on the need to carry cash or plastic or write one of those increasingly archaic paper checks It also makes it easier to quickly settle a friendly wager when your favorite team loses 3 2D... anywhere without them) As smart mobile devices continue to become the norm, they are likely to start replacing wallets and money clips like cell phones replaced watches 8 App World: the current iPhone advertising says it all: “There’s an app for that.” As more and more consumers migrate to smartphones, an increased functionality and meaning in day -to- day life will be expected Brands will need to adapt to. .. possible TV series Txts Frm Lst Nght is what it sounds like: user-submitted texts (generally from twentysomethings) that were sent or received the night before, in many cases in a somewhat inebriated state Most of the texts have a scandalous feel or fall into the “too much information” category Launched in the spring, the site receives an average of 4 million hits a day and secured a book deal mere months... Hiffmeyer/AP Photo Launched in September, Australian baby onesie manufacturer Baby Teresa has a very simple premise for customers: buy one of our onesies and we will donate one to a baby in need Their goal is to help clothe a baby in every country in the world A Canadian credit union recently gave its members $200,000 in $10 bills and asked them to create a “feel good ripple” by using the $10 to make someone’s . Wells Fargo Bank launched a mobile customer -to- customer P2P payment system that allows Wells Fargo customers to transfer up to $1,000 per day between fellow customers. Picture: www.labs.wellsfargo.com Citibank. in a special section of the Web site for further viewing and information. There really seems to be no limit to the potential of AR. In addition to those from Doritos, The Home Depot and Zugara,. year, Doritos introduced a line of Late Night chips. To promote the chips a limited-edition AR symbol was printed on the back of the Late Night chip bag. Users visited a special Doritos Late