Join the ePublishing Gold Rush: Why ANYONE can make money selling eBooks by Publishing an eBook for FREE on Amazon’s Kindle™, Barnes & Noble’s Nook™ & Apple’s iBookstore™ Learn Why Everyone is a “Content Producer” & Can Sell Their Knowledge or Information In This New Digital World by PAT MIXON Copyright © 2011 by Pat Mixon - All Rights Reserved No part of this book may be reproduced (by any means) without the express, and written consent of Pat Mixon and/or the Publisher, In(FUN)it Publishing, LLC, except in the case of brief quotations embodied in critical articles and reviews. This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to it and purchase your own copy. 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TABLE OF CONTENTS MEMO FROM THE AUTHOR THE GOLD RUSH DAYS OF EPUBLISHING TYPES OF EPUBLISHING WHY PUBLISH YOUR BOOK ON AMAZON’S KINDLE AMAZON’S REARVIEW MIRROR HOW TO SUCCEED About the Author MEMO FROM THE AUTHOR Welcome to a New World Hi, I’m Pat Mixon and I hope you’re excited about this new modern day Gold Rush. Selling ebooks not only can make you a great deal of money but it can also mean an amazing lifestyle change unlike anything you’ve imagined just a few short years ago. Not only will you find the world of ebooks to be extremely exciting and fun but you’ll also be pleasantly surprised how quickly you’re able to learn this new world and begin making real money. The eBook arena allows you to publish a book, or any other information, for FREE easily and quickly and then sell it to everyone on the planet, on the top eBookstores in the world. So if you have a book idea, have one written or are a Blogger or an expert on a subject or quite possibly just want to be apart of the leading edge and on the front end of this ePublishing Gold Rush, you can actually start receiving money from your knowledge and getting checks for selling your eBooks. And, I’m talking that can start immediately once your eBook is published. Some of the people I have helped get on this ePublishing Boom have already made money instantly and watched their eBooks climb the sales charts. Others making money in this new ePublishing world range from bestselling independent authors making millions to writers selling 100,000 copies of their eBooks and quitting their jobs to part-time people who are supplementing their income from their book sales and improving their lives. eBooks are an amazing phenomenon, mainly because they allow ANYONE to get in on the action and it solves the biggest problem in business: Finding Customers. But with Amazon.com, Barnes & Noble.com and Apple’s iBookstore leading the way in this billion dollar industry, these leaders have made the process of finding customers a complete a piece of cake. This is what the power of eBooks is all about: It takes care of the hardest part of any business for you and makes business very easy! In my opinion, the growth of ePublishing has not only leveled the playing field but titled it in the favor of independent authors. That’s because there are NO BARRIERS to entry. Your book or publication can sit side by side next to the traditional authors on Amazon. And, to the consumer or reader, they don’t know the difference. How Did I Join the Boom? This book and my other programs & systems came about because after having published five books, including ones under a pen-name, the same question kept getting asked by friends, acquaintances, and even strangers. How did you get your book published on Amazon or Apple’s iBookstore? Believe it or not, is was so much easier than I ever thought or heard. As more people began asking me how do it and do it correctly, I realized this wasn’t just good information for my friends. This was something that should be available for everyone. I want to get something out of the way before we even tip-off. The biggest myth about publishing on Amazon, Barnes or Apple is that it will cost you money or is difficult. Totally the opposite. You can publish an eBook FOR FREE. And, I’ll could show you how to have a high quality, printed version of your book for under $10 and never have to buy inventory or get multiple copies made. But the one thing I didn't want when developing my systems and training was to be like every other basic “how to” book on ePublishing. That’s because most of all the other eBook publishing guides have information that isn’t really that helpful. Most of it is just a ton of information left for the reader to sort through and figure out. So, when I found myself telling people how to get published, I found myself providing the EXACT details the way I would like. Step by step. Nothing for you to figure out. That was the key. One of my mantras is “Results Really Do Matter” and I use this like a compass to make sure I deliver. In all my ePublishing programs, system and training, what I think separates my work from the rest and has led to its popularity are: 1. Real Secrets & Tips. I provide real, step by step, tips and secrets that I used and accomplished, not only the goal of getting your writing published, but done like a Pro. I’m talking quality. And, I give the short-cuts and time cutting methods I used to get published on Amazon for a printed version, Amazon’s Kindle e-reader, Barnes & Noble’s online store and Apple’s iBookstore through iTunes quickly. Most importantly, I’m talking Practical. Real, easy steps to not only publish an eBook but how to write it, format it and get it done. 2. New Age Media making your book Interactive. Whether you realize it or not, this is the Gold Rush days for ePublishing. The entire media world is shifting to a new age. And, ePublishing is on the forefront while traditional publishing is going the way of dinosaurs, music, and video stores. So, I can show anyone how to capitalize on all the new ways to make an eBook have all forms of available media. And, most importantly, I’ll show the key to make an eBook Interactive and how doing this will set anyone apart, make their work standout. That’s because we live in a new age of short attention spans. If you only offer words and long text, you’ll lose your reader. But ePublishing allows you not to make this huge mistake. Lastly, I’ll talk about the importance of incorporating videos, photos, and website links directly into an eBook. 3. Real Examples. In my systems, eCourses, and training, I take people through the exact details of how I published my non-fiction sports book on Los Angeles Laker Kobe Bryant called The Kobe Code. This book happens to be the #1 biography on Kobe Bryant on Amazon and is in the Top 5 of all basketball books sold on Apple’s iBookstore/iTunes. I show you how I made it interactive and a bestseller. So, let’s talk about this Boom in ePublishing right now and how you might fit into it. Are you ready to join this new Gold Rush? Pat Mixon May 2011 The Gold Rush Days of ePublishing We’re all living in exciting times, especially if you are a writer or have a book you’d like to get published. That’s because these are the “Gold Rush” days for ePublishing. There was a video in the early 1980‘s called “Video Killed the Radio Star.” Well, the same could be said for traditional books. eBooks killed the Printed Book. We live in a time now where technology is not only moving at the speed of light but everything we need is on our smartphone, laptop or now tablet. Companies like Amazon and Apple have change the way we read, not just newspapers, but books and magazines. And, it’s only the beginning. The iPad and tablet wave has started a revolution. And, eBooks are only going to grow. Currently, eBooks constitute only 8% of US sales. But this figure will grow rapidly over the next few years. Goldman Sachs recently forecast that sales of eBooks in the U.S. will increase 47 percent each year until 2015, with eBook sales reaching $3.2 billion by 2015. Read more in these links: http://www.futureBook.net/content/charting-global-eBook-market-exclusive-data http://hubpages.com/hub/Kindle-Price-Cut http://www.dypadvisors.com/2010/07/20/eBook-sales-soar-for-amazon-apple/ And, Amazon just announced that they are selling more Kindle eBooks than Printed. For real. That’s not a misprint. Wow! Here’s the article: Amazon Now Selling More Kindle Books Than Print Books Amazon began selling hardcover and paperback books in July 1995. Twelve years later in November 2007, Amazon introduced the revolutionary Kindle and began selling Kindle books. By July 2010, Kindle book sales had surpassed hardcover book sales, and six months later, Kindle books overtook paperback books to become the most popular format on Amazon.com. Today, less than four years after introducing Kindle books, Amazon.com customers are now purchasing more Kindle books than all print books - hardcover and paperback - combined. "Customers are now choosing Kindle books more often than print books. We had high hopes that this would happen eventually, but we never imagined it would happen this quickly - we've been selling print books for 15 years and Kindle books for less than four years," said Jeff Bezos, Founder and CEO, Amazon.com. Since April 1, for every 100 print books Amazon.com has sold, it has sold 105 Kindle books. This includes sales of hardcover and paperback books by Amazon where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher. I like to use the metaphor of online sales. Back in the late 1990‘s, when the internet first got really going, when e-commerce really was born, online sales were small compared to brick and mortar, real world retail. But swiftly, in a span of only a few years, online sales catapulted and it seemed everything could be purchased online. The same wave that occurred with online commerce is happening now with publishing. This is the dawn of what has been called the “New Age of Media” or some even call it “Media 2.0.” I’d call it the second generation of the internet or the new Digital Age. [...]... You can publish on all of them Cover our bases, so to speak Here’s the other top players: Barnes and Noble Barnes and Noble jumped quickly and effectively into the eBook and eReader market with the launch of Nook And, while the Nook doesn’t outsell the Kindle, the reader is well liked It has a color screen and most of the Kindle’s core features You can read at the beach and the Nook is lightweight And,... blueprint and they look to be following their own plan And, anyone can have their eBook published on Apple’s iBookstore You just need to know how and it’s very easy Google Google, like Apple, is another dangerous company to Amazon They play hard and really bring their “A” game They are now making inroads into the eBook landscape with Google Books Google Books is similar to all of the other online bookstores... even though the Smashwords, Lulus, etc offer you the ability to use them and get on all of the sites And, companies like Sony and Samsung have their own eReaders that might pose threats or even simply buying options to the other devices I’ve mentioned earlier Lastly, there are fantastic online eBookstores such as Diesel Books, Stanza, etc that readers can buy eBooks from I simply call these sites “retailers”... to my iPad I can read an eBook on my iPhone and then pickup my iPad and keep reading from the same spot Even my wife and I can share the same books with our Kindle or other reading devices We now have the ability to have thousands of books on a single device Get excited This is the start of a new age If you aren’t convinced yet, then think of how music changed in the last 10 years With the release of... And, you can store hundreds, if not thousands, of books on your device or an external harddrirve But the real revolution in publishing is what I call The Interactive Movement.” eBooks and ePublishing are enriching our reading experience We not only can read text but we can pop out to websites via links in the eBooks and we can view pictures, pull up maps or even watch videos that are either embedded... Google’s search engine prowess and dominance, they can guarantee that their books from their bookstore comes up first on user’s searches And, Google is challenging Apple within the Smartphone operating system race with the Android There are going to continue to be more and more tablets, similar to the iPad, sold by other computer makers that will run off of the Android Operating System (OS) This means... Yes, completely free There is NO cost to you to go through the process to publish your eBook with Amazon And, Amazon has a sister company that can publish the printed version of your book for under $10 That’s not a tease either Amazon is author friendly You get to publish your book for free and then you get 70% of all sales Amazon makes money by your book selling and that’s why they take 30% So, you... if far from dead and they will make this transition Don’t count them out The missing secret out there is that you can go directly to Barnes and get your eBook published with them You don’t need a middle-man It’s actually very easy Apple Initially, it seemed like Apple and their creative genius CEO Steve Jobs acted like eBooks were amateur hour Apple seemed reluctant to jump into the fray Maybe that... posturing while they continued heavy research and development on the iPad But once the iPad came to market, everything changed Apple has changed the landscape of computing once again For a company who had home runs with the iPod and iPhone, the iPad might just take the cake The tablet is a full computer but the real marvel of this device in its stunning visuals Everything looks better on the iPad, not... invited to the party, so watch out! We used to not even be allowed at the party, the price too steep But now the big guys have to come down into the trenches (Twitter, Facebook, etc.) and compete right with us And, it’s about connecting as real, authentic people and making real friends That’s the new promotion of this New Media Age So, get the headstone ready The old authors are dead Now, anyone and . Join the ePublishing Gold Rush: Why ANYONE can make money selling eBooks by Publishing an eBook for FREE on Amazon’s Kindle™, Barnes & Noble’s Nook™ & Apple’s iBookstore™ Learn Why. because these are the Gold Rush” days for ePublishing. There was a video in the early 1980‘s called “Video Killed the Radio Star.” Well, the same could be said for traditional books. eBooks. be apart of the leading edge and on the front end of this ePublishing Gold Rush, you can actually start receiving money from your knowledge and getting checks for selling your eBooks. And,