Millionaire MBA Day 1: Millionaire Mindset by Millionaire MBA SMASHWORDS EDITION _ Copyright © Millionaire MBA 2011 First Published 2011 by ELW Publishing Bath, UK _ This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you are reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author. Contents Introduction Day 1: Millionaire Mindset Summary of Day 1 Get Millionaire MBA Introduction A few years back, 50 leading UK entrepreneurs and business owners were interviewed in their homes, offices and hotels. The purpose of the interviews was to find out exactly what made them successful, and how other aspiring entrepreneurs could replicate their business success. Those digitally recorded audio interviews were turned into a 'timeless' business mentoring programme called Millionaire MBA. Millionaire MBA is regarded as one of the best programmes in the world to teach entrepreneurial thinking and the 'millionaire mindset'. Millionaire MBA is a rich, deep mentoring programme which entrepreneurs listen to over 40 days. Literally tens of thousands of entrepreneurs (like you) around the world have benefited from this programme. In this ebook, you’ll find the actual transcription from one whole day of the mentoring programme. To find out more about the full business mentoring programme or to listen to the audio version, please visit http :// www . millionairemba . com / Day 1: Millionaire Mindset Welcome to the Millionaire MBA, a unique course designed to change your thinking patterns from a traditional employee mindset to a new entrepreneurial millionaire mindset. Before we start the full programme, please listen to the brief introduction to familiarise yourself with the structure of the course. The Millionaire MBA is an eight-week audio course divided into two parts: Part 1 provides the structured learning element and is designed to be listened to every day from Monday to Friday for four continuous weeks. Each day is around 30 to 35 minutes long, with the exceptions of Days 1 and 2, which run to about 50 minutes. Each day introduces a different element of the millionaire mindset, built around insights and experiences of 25 award-winning entrepreneurs. Part 2 of the course is made up of 20 structured interviews with the individual entrepreneurs featured in Part 1. Again, these 30-minute interviews are designed to be listened to five days a week for four consecutive weeks. The course also includes three special-feature CDs, which can be listened to at any time. Each day you'll find a unique exercise to complete in the accompanying workbook. This specially designed workbook has been developed to provide additional information to the course and to stimulate further thinking on each topic. The Millionaire MBA is based on the principles of NLP, or Neuro Linguistic Programming, and, for it to have a lasting effect on you, must be studied over the full eight-week duration. We recommend that you develop a routine over the next eight weeks to study the course for 30 minutes every day. This controlled approach will give your subconscious mind time to digest each subject and combine it with the daily exercises in the workbook. We also suggest that, as you set out on your entrepreneurial journey, you adopt one of the habits of successful entrepreneurs: This is to keep a notebook with you at all times to write down thoughts and ideas. It is from these initial inspirations that fortunes are made. Sit back and relax and enjoy Day 1 of the Millionaire MBA. Tom Hunter The millionaire mindset, in my opinion, is a mix of qualities. One, it is focused determination. Two, it is about being able to lead and motivate a team, driving toward key focus goals, always with your eye to the future but learning from your mistakes of the past but not being frightened to make those mistakes. Hello, and welcome to the Millionaire MBA. I'll be with you over the next eight weeks as you set out on a journey to change your thinking patterns from a traditional employee mindset to that of a new entrepreneurial millionaire mindset. By choosing to invest your time in this course, you have already set yourself apart from the majority of people who fail to take action or develop themselves beyond the mindset that is conditioned into them at school, the employee mindset. You have recognised that success, like failure, is not an accident but is the result of your own design and efforts. Those who have already achieved success in business haven't done so by accident but by excelling in the qualities of the millionaire mindset. Few people realise it, but we are actually born with all the necessary qualities of excellence within us. What sadly happens, however, is that as we grow up, go to school and become employees, we lose sight of the essence of these qualities and confine ourselves within our comfort zone. The good news is that we can reprogramme ourselves to think differently. We can reprogramme ourselves to think with the millionaire mindset. A recognised way to reprogramme the mind is to model someone who is already achieving the success you want. Modelling requires you to understand another person's language, actions, habits and behaviours and adopt them for yourself. Over the next eight weeks you'll have the opportunity to study the qualities of the millionaire mindset and hear how 25 award-winning entrepreneurs have turned these qualities into business and personal success. By modelling these successful entrepreneurs, you too will be able to develop the millionaire mindset. As with all things in life you get out of it what you put into it; the Millionaire MBA is no different. The more of yourself you put into the course, the more you'll get out of it. If you have used the decision to use the Millionaire MBA as a catalyst to change your life then it will, your new life will start today. If you simply want to take an easy path through the course and listen to it for 30 minutes a day then please do so. I am confident that you will enjoy it hugely and that the benefit will come at a later date when you are ready to take action. It is important to see the Millionaire MBA as part of your approach to life-long learning. It's a course that is designed to be studied many times; again, the more you put into it and the more you listen to the course, the greater the benefit you will receive. Over the coming years, please make a personal commitment to listen to the Millionaire MBA many times. I assure you: This will help you turn your new way of thinking into a deep-rooted condition, which becomes embedded into every fibre of your being, just as success is embedded in the entrepreneurs who feature within this course. Remember, as well, that success must be worked at. Think only of the world's leading sports people: David Beckham, Johnny Wilkinson, Tiger Woods, Michael Schumacher. They all work tremendously hard to be successful; they train harder than the rest and make huge sacrifices to be excellent in their chosen discipline. Being a successful entrepreneur is no different; it is not easy, and it must be worked at. What is true, though, is that success can be achieved by anybody, regardless of their previous academic background and regardless of previous personal or business circumstances. Success is about the future and is about the mind. This course is about your future and about reprogramming your mind. This course is about thinking differently - it is about developing the millionaire mindset. Julie Meyer "Think different." It is the Apple slogan; their advertising has always been, "Think different." It has always resonated for me. I never would have set up Ariadne, I would never would have set up First Tuesday if I were waiting for the market to come back, if I were waiting for anything. It is about taking a risk just because of your own instinct and what your judgement tells you at that particular moment. I was also intrigued by this concept of the millionaire mindset because it is money and yet what links, I think, so many successful entrepreneurs is not really the money. There is no question that money is a pretty black/white metric: You either have a lot of it or you feel you need more, but the point is that I think that many successful entrepreneurs are driven by almost a need to solve a problem, to prove that they are capable of something, to change the world is a typical slogan. I know that is certainly what drives me. There is a certain kind of philosophical causes that compel me to do what I do. I would do what I'm doing even if I didn't make good money for it (I guess is what I'm saying), so I thought the choice of millionaire mindset was interesting, though. Before we start to examine the millionaire mindset, let's reflect on the opposite of this, the employee mindset. What is the employee mindset? It's a mindset that is learnt at school and continues through our employed career. It is a mindset that is conditioned into us. It says, "Get a job; develop a CV; get a promotion, a title and move up the career ladder." It is a mindset of over 99 percent of the world, which is why less than 1 percent of the world enjoys the true rewards for their efforts. It's a mindset that earns a salary (some more than others) but in many cases one that would leave most people insolvent within a matter of months if they were to lose their job. The employee mindset is about being told what time to go to work and what time to leave; it is one that has to ask their superior for time off; it is one that is typically required to spend eight hours or more each day being told what to do, working with people that by choice they prefer not to work with. It is a mindset that always has one eye on the door and the other one looking for a new job. The employee mindset, and even worse, the corporate mindset, is a mindset of bureaucracy where the word "no" features more than the word "yes" and where there are daily excuses why things can't be done. These are the mindsets that this course aims to change. Let me give you an example of another mindset. Before I do that, ask yourself, "What type of person do the following words describe?" Passion, self-belief, drive, determination, courage, vision, focus, hard work, self-discipline, persistence, tenacity, optimism, wisdom, common sense, judgement and risk. To me, they sound like words describing somebody you would want to be, an exciting and interesting person, perhaps a mountaineer, a pioneer, a Formula One racing driver, an astronaut, an artist, an inventor. These are the qualities of excellent people. These are very human qualities; they are the qualities of a mother. When the maternal instinct takes over, these qualities shine through, a mother's passion for her child, instinctive wisdom, hard work like she has never known before, courage to save her child in times of danger, and an eternal optimism that her child will grow and succeed. These are qualities which we all have all of the time. They are inherent in every human being; it simply takes an event to unleash them, an event such as having a baby or starting a business. It is no surprise that entrepreneurs often refer to their business as their baby. Let me give you an example of that. Duncan Bannatyne I remember, it must have been 15 or 20 years ago, there was this fantastic picture on the front of all the newspapers. There was this little girl in the road and a motorbike coming, and the mother threw herself on top of the little girl, and the motorbike hit the mother. In actual fact, she was saved and she saved her daughter's life, but it was such - two seconds to think she done it - she threw herself down in front of the motorbike, and that is because they have got this unnerving belief that their child is the best thing and it can't do any wrong, and I suppose we believe the same thing. If we don't believe in it, we won't do it. If we don't believe the business is right, if we don't believe in ourselves, we don't believe we can create this business, we won't do it. It's as simple as that. It is also no surprise that these are the qualities of millionaires, the very characteristics that our entrepreneurs identified as the millionaire mindset. It is also no surprise that these are the qualities of millionaires, the very characteristics that our entrepreneurs identified as the millionaire mindset. Duncan Bannatyne The millionaire mindset is definitely belief in oneself, determination to do things and get things done and a bit of arrogance sort of all thrown in together and a real belief that you don't have to go to work every day for someone else and that you can work for yourself better than anyone else. Mandy Haberman I think the millionaire mindset is a positive drive. It is a total belief that you are going to make something happen, "I am going to do that and that's it," and nothing else gets in the way. Debbie Burke I think the mindset is that you want to be successful and everybody is probably an entrepreneur inside; it is actually having the courage to do it. We all want more money, a bigger house, better car, autonomy, and we have all got ideas of how to build a business, but it is those people who actually do it and those who don't, and I believe one of the biggest success factors is a can-do attitude, actually doing it. James Minter Quite simply, having a brain that cuts through all the crap and goes, "Right, that is good. I don't believe what everyone else thinks. That is good. That has value. I know that I can do it and I want to do it," and I go and do it. I think it is a simple vision and a motivational kind of thing. Sir Christopher Evans It is a determined mind, people who are competitive, who see a challenge. OK, they see an opportunity, an opportunity is sometimes something completely novel or somebody else's problem that they can solve, and then they are determined and ruthless and - what is the word? - energetic and enthusiastic about pursuing that opportunity, that challenge, and winning it and getting it. It may or may not come off as they expect but sometimes it comes off a hell of a lot better than you expect, sometimes worse, but that is an entrepreneur's mind or a millionaire's mind. So I don't think you become a millionaire through luck - well, you get elements of luck. We've all had lots of luck, unless you win the lottery (of course, you are just filling in a form), but this sort of thing is where you are really focusing on going for something, and you see that all the time with individuals who have done this. Tom Hunter The millionaire mindset, in my opinion, is a mix of qualities. One, it is focused determination. Two, it is about being able to lead and motivate a team driving toward key focus goals and always with your eye to the future but learning from your mistakes of the past but not being frightened to make those mistakes. Glenda Stone The millionaire mindset, in my opinion, is the knowledge and the wisdom to create something that will succeed. The millionaire mindset is all about taking a risk, embracing that risk, not shying away from that risk and very much focusing on how you are going to get to where you want to be as fast as possible and not taking "No, can't do, won't happen" as a barrier so that you have got this absolute blind, cross-eyed focus on what it is that you want to achieve and going for it and enjoying it. That is the millionaire mindset. Luke Johnson The multimillionaire mindset is what you need in order to be successful as an entrepreneur, and I think it is an opportunistic attitude to life, such that you are constantly alive to opportunities that will enable you to accumulate wealth. I think people who focus obsessively on making money quite often stumble, so in my view, the multimillionaire mindset is about generating a business that in itself becomes valuable and your shareholding in it becomes valuable and the wealth thereby created is a by-product. If we examine the main characteristics mentioned by our entrepreneurs, they are words such as: • Passion • Belief [...]... don't think I've got any kind of magic abilities that mark me out to be a successful Summary of Day 1: "The Millionaire Mindset." Today you learnt about the difference between the employee mindset and the millionaire mindset The employee mindset uses words such as job, CV, promotion and salary, whereas the millionaire mindset uses words such as customers, sales, profits and assets There is a 180 degree... of the day it is about willingness to take risk If you don't take chances, you don't get anywhere, you don't go anywhere You have to make intellectual decisions, you have to look at commercial viability and decide what you are going to do, but at the end of the day, looking at all the logical stuff doesn't take you anywhere It's having that sort of the balls to do it, really So you can see the millionaire. .. complete this type of exercise once in your life, make sure this is the one When you look back in your workbook after 20 days of the course, I assure you, you'll see the world differently and you won't regret a single moment Have fun doing this, and I will see you again tomorrow! Millionaire MBA Featured Entrepreneurs Simon Woodroffe After a career in the 'Rock and Roll' business, Simon Woodroffe set-up... success did not stop there as he later launched his own chain of children's day care nurseries and his most recent venture, a chain of 40 fitness centers (Bannatyne Fitness) Duncan is now famous as a dragon on Dragons' Den Julie Meyer Many people will be aware of First Tuesday as one of the hottest names in the early internet days, providing networking events for investors and entrepreneurs alike Julie... alike Julie Meyer was the entrepreneur behind this Starting the company from her living room with no PC, she launched First Tuesday in the summer of 1999 in 17 European cities It is Julie's belief in 'win win' that made First Tuesday the success it is She later sold First Tuesday and has since started her own Venture Capital company Ariadne Capital Lena Björck Lena Björck started Inn or Out catering... believes that success is not a matter of chance but a matter of choice - and that choice is yours - and has been since the day you were born Imagine if you simply could not fail?What would you do? Where would you go? Who would you be? David shares his insights for the Millionaire MBA Mike Southon Mike Southon is an experienced entrepreneur and co-author of the best selling business book, 'The Beermat... mindset uses words such as customers, sales, profits and assets There is a 180 degree difference in the way employees think versus the way entrepreneurs think The core of your learning today was around the 12 elements of the millionaire mindset Remember, these are: passion, self-belief, desire, drive and determination, courage, vision, focus, hard work, persistence and optimism, wisdom, common sense, being... to cater for the American Ambassador and decided to fly chefs over from Austria to cook for the event Little did they know that they would be working and sleeping in Lena's flat, sharing only one cooker and sleeping on mattresses on the floor Lena would never let such a little thing as not having a kitchen stop her from providing world class food for over 3,000 people that day Where there's a will,... consumer shopping experience of the leading electrical retailers to the world of angling Mark has formidable self-belief which has carried him from his early days of working as a labourer, a factory worker and hypnotist, to the success that he enjoys today Chris Hughes Having worked for many years in the events business, and being very close to starting his own company several times before, Chris Hughes... Link for London There is no doubt that Elena has the Millionaire Mindset When the right opportunity comes along, she will be back at the helm Luke Johnson Luke Johnson established himself as one of the country's leading entrepreneurs by buying the Pizza Express chain when it was a sizeable 60 restaurants He later turned it into the brand it is today and a chain of over 300 restaurants, taking it public . Millionaire MBA Day 1: Millionaire Mindset by Millionaire MBA SMASHWORDS EDITION _ Copyright © Millionaire MBA 2011 First Published 2011 by ELW Publishing. return to Smashwords. com and purchase your own copy. Thank you for respecting the hard work of this author. Contents Introduction Day 1: Millionaire Mindset Summary of Day 1 Get Millionaire MBA Introduction A. called Millionaire MBA. Millionaire MBA is regarded as one of the best programmes in the world to teach entrepreneurial thinking and the &apos ;millionaire mindset'. Millionaire MBA is a