[...]... a reputation? and then you’ll learn how to build reputation models to accurately reflect all of these inputs To do so, you’ll need a reputation grammar, which we’ve developed and applied to many successful reputation systems used across the Web We also provide well-diagrammed reputation patterns for common web needs (“Diggstyle” voting systems, ratings and reviews, simple karma) and some extended reputation. .. finish line xviii | Preface PART I Reputation Defined and Illustrated CHAPTER 1 Reputation Systems Are Everywhere Reputation systems impact your life every day, even when you don’t realize it You need reputation to get through life efficiently, because reputation helps you make sound judgments in the absence of any better information Reputation is even more important on the Web, which has trillions of pages... reader Part III: Building Web Reputation Systems The last section, comprising more than half the book, goes beyond cookie-cutter reputation needs to offer detailed advice on designing, building, deploying, and operating a custom reputation system The project begins not by drawing a model or screen mockups, but by answering the three big questions posed in Chapter 5 that define and limit your reputation choices... cohesive thought from them Systems for monitoring reputation help to formalize and delineate this process A (sometimes, but not always) welcome side effect is that reputation systems also end up defining positive reputations, and suggesting exactly how to tell them from negative Reputation Systems Bring Structure to Chaos | 7 ones (See the sidebar “Negative and Positive Reputation on page 17.) Next,... concepts and terminology of reputation and sets reputation systems in their proper historical context With this context in mind, Chapter 2 goes on to define a complete grammar for thinking about reputation and provides a graphical language to clearly describe reputation systems for analysis and development Part II: Extended Elements and Applied Examples In Chapter 3, the primitive reputation grammar elements... spirit downstream Building Web Reputation Systems provides a complete, soup-to-nuts process for designing and developing your own community’s reputation program In a guided fashion, you will start with the hard questions: • • • • How can reputation enhance my business? The community? What are the right types of behaviors to encourage? What are the right objects (people, things?) to accrue reputation? What... “stamp out” the worst stuff quickly and efficiently) Reputation systems can provide an effective solution to all of these problems Reputation and Karma: Two Simple Definitions Reputation Information used to make a value judgment about an object or person Karma The reputation( s) for a user ix What is reputation in an online community? In its broadest sense, reputation is information used to make a value judgment... for your attention Without reputation systems for things like search rankings, ratings and reviews, and spam filters, the Web would have become unusable years ago This book will clarify the concepts and terminology of reputation systems and define their mechanisms With these tools, you can analyze existing models, or even design, deploy, and operate your own online reputation systems But, before all that,... This book is broken into three main parts: Reputation Defined and Illustrated, Extended Elements and Applied Examples, and Building Web Reputation Systems It was written to be consumed sequentially, but if you are already experienced in developing websites heavy with user-generated content, you may be able to move more quickly through Part I xii | Preface Part I: Reputation Defined and Illustrated Chapter... several reputation systems across a wide range of social media at Yahoo! provided much of our base of knowledge for this book We add a comprehensive review of other existing applications to venture forth into unexplained territory and offer a working definition of web reputation systems: a survivor’s guide for those who would follow We hope this book will improve the quality of conversation about reputation . y0 w0 h1" alt="" Building Web Reputation Systems F. Randall Farmer and Bryce Glass Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo Building Web Reputation Systems by F. Randall. Circle 17 Who’s Using Reputation Systems? 18 Challenges in Building Reputation Systems 19 Related Subjects 20 Conceptualizing Reputation Systems 20 2. A (Graphical) Grammar for Reputation . . . Walk 6 The Minimum Reputation Statement 6 Reputation Systems Bring Structure to Chaos 7 Reputation Systems Deeply Affect Our Lives 8 Local Reputation: It Takes a Village 8 Global Reputation: Collective