the kood report website interface design

The KOOD have the unique serviceWith second-hand clothing products, we always listen and learn about the values and needs of our customers.. With the business of second-hand clothing pro

VIET NAM GENERAL CONFEDERATION OF LABORTON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION

TRẦN KHÁNH VY – 720K0186

Ho Chi Minh City, 04/2022

I.MARKET OPPORTUNITY

After a long period of analysis and discussion, the Kood was able to summarize a few key factorsthat are considered market opportunities of the company at the present time and soon.

1 E-commerce will be a good solution for market opportunities

With modern times, digital technology always helps people access products and services more quickly and conveniently Therefore, the KOOD has been ahead of the digital trend to be able to connect with customers better We will mainly focus on distributing and selling our products and services to customers through e-commerce platforms, social networks and online This helps us to get closer to our potential customers, who are mostly Gen Z and Millennial generations In addition, this will also help us save money from renting land to open physical stores and cutting staff costs a lot From there, we will have more investment in the products and services of the KOOD.

2 The KOOD have the unique service

With second-hand clothing products, we always listen and learn about the values and needs of our customers After a long period of analysis, we also came up with a creative idea called

"redesigning and customizing second-hand clothes" With this service, we think it will give

our customers a more interesting and unique experience With used shirts or pants that are now completely redesigned, it will make people enjoy and have more choices in their buying process.

3 Consumers are more and more concerned about the environment

Nowadays, environmental problems are always a persistent headache of countries and governments Theymust perform at the same time a dual task of "Economic development with environmental protection" Therefore, national construction policies must be accompanied by environmental protection laws As for consumers, who also have a direct influence on this issue, they increasingly tend to use products and services that are associated with environmental protection Therefore, the KOOD has grasped this trend to create market opportunities for themselves With the business of second-hand clothing products, we will continue to use used clothes to turn them into good quality products to be able to supply to customers This will reduce the burden of clothing waste in the environment Besides, it will also help in changing consumer perception According to prestigious surveys in the world, the fashion industry is one of the most damaging to the environment Just imagine, if we keep splurging on new clothes from fast fashion brands, how seriously the environment will continue to be affected So, it's time for us to think about the future, when everyone should use second-hand clothes that are still of good quality This will help the fashion industry in particular and society in general develop in a sustainable way.

II COMPANY OVERVIEW 1 Company background

“WE ARE WHAT WE WEAR”

As a new generation, we are acutely aware of how dangerous the world we are living is being extensively abused The KOOD is founded with the purpose of expressing the message of "GREEN FASHION, GREEN WORLD'' and promises to bring you varied products that are sustainable while also maintaining quality We also help to conserve the environment while promoting socio-economic development.

The KOOD is launched in 2022 following our belief - "Sustainable and ethical fashion is not a product It's a form of practice Everyone is welcome to take part" The KOOD is not only for thewealthy, but for anyone who wears clothes, who vows to care for them, to mend them, to consider their actions and to be thoughtful.

2 Business objective

Our manufacturing floor will optimize profits by stressing product uniqueness and adequate support for our customers' needs The KOOD also focuses on the psychological and behavioral segment, allowing clients to be categorized based on shared personality, values, interests, lifestyles, purchasing behaviors, buyer stage, user status, or loyalty The Kood's key aims among the six prospective client groups for second-hand clothing are those who choose a sustainable lifestyle, those who desire originality, and those who prefer a minimalist living This customer segment's specific needs are that they are looking for economical and unique garments that are also eco-friendly and sustainable Customers who are hobbyists are equally important to the firm.

3 Core Competencies and Competitive Advantages

3.1 Core Competencies

To establish itself from competition, The KOOD employs a one-of-a-kind strategy that gives its company an advantage over others Its key items frequently demonstrate great quality and uniqueness, which contributes to increased consumer satisfaction.

The distinctive competencies that led to the stability of The KOOD include:

Consistently high quality: The KOOD remains Sai Gon's leading second-hand shop and one of the most-customized services because its quality stays continuously high, despite the fact that many second-hand shops have been established since.

Ceaseless innovation: For years, The KOOD has dominated the second-hand clothing sector because it regularly adds new items and services based on our customers' preferences that other competitors just do not have The brand's constant innovation has long been regarded as the first second-hand shop choice for clients of all genders and ages.

Clever, successful marketing: Chances are, no matter where you live, you have an abundance of second-hand shops to select from when you require a shopping experience comparable to the greatest online clothing sellers, guaranteeing that fewer garments wind up in landfill Despite the competition, The KOOD has grown in part because its brand is

unmistakable For years, marketing images featuring a red logo have piqued the interest of buyers – and sellers.

Great customer service: The KOOD is regarded as the best shop in Saigon because to its great service delivery, which ranges from support to design based on the needs of the customer Besides, success comes in large part the company’s strategic planning has long involved an unflagging focus on customer satisfaction.

3.2 Competitive Advantages

A competitive advantage is when one company has an advantage over another In other words, it is what distinguishes the company from its competitors in the market For example, a company's brand image, technological skill, customer service, or distribution network may provide it with a competitive advantage.

With The KOOD, competitive advantages enable The KOOD to become exclusive and rise to first place in the hearts of customers in a plethora of other stores:

The team: Our team largely includes members between the ages of 20s, allowing us to grasp the preferences of The KOOD's largest customer segment.

Uniqueness: To highlight our clothes, we must note their originality; despite the fact that we have a broad variety of clothes, they always have their own specialism, ready to brighten you up, stand out, and be unique Furthermore, with the capacity to create clothing, our creative staff guarantees to assist you in expressing your personality via your wardrobe if desired! So, if you appreciate individuality, come join us!

Ability to customize: We understand how difficult it is to part with a treasured piece of apparel As a result, we offer two options: send your wonderful shirt to us for renewal because we have all the means to restore it, or we can alter and make it particularly stunning because our designer team's creativity is on another level!

Ability to produce and sell at a lower cost: While second-hand goods are generally available at reasonable costs everywhere, not everywhere has a plentiful supply As a result of our lengthy and sustainable supply, as well as our capacity to tailor available apparel, we always offer costs that are right or even much lower than the market We alsoregularly offer many different discounts, satisfying the criteria of most clients, in any style you desire.

1 Macro-environment analysis (PESTEL analysis)

PESTLE analysis is a marketing principle concept PESTLE (Political, Economic, Social, Technological, Legal and Ethical Issues, and Environmental) is a mnemonic that stands for P for Political, E for Economic, S for Social, T for Technological, L for Legal and Ethical Issues, and E for Environmental Organizations find it efficient to utilize this idea as a tool to keep track of the external influences affecting their operations In this case, The Kood also decided to proceed with the PESTLE analysis in order to gain further knowledge on factors affecting the business.

1.1 Political Factors

Political factors in the macro-environment covers the role of government legislation, initiatives and funding to support the use and growth of e-commerce Several aspects of government policy can affect an e-commerce business All companies must follow the law Regulators must find ways in which upcoming laws may affect their operations The role of government in developingcountries is crucial as it facilitates essential requirements for the growth of e-commerce such as providing strong online payment options, secure infrastructure, delivering education and awareness programs by various means such as media and educational institutions Record the origin of the products and be responsible for labeling the goods and other appendices that accurately represent the nature of the product.

Tax policy also plays an important role as a tool to contribute to the adjustment of macroeconomic objectives: To contribute to the implementation of the functions of inventory, control, management, guide and encourage the development of production, open widen circulation for all economic sectors according to the development direction of the state plan, actively contributing to correcting major imbalances in the national economy.

The benefits of employees will be participating in social insurance, health insurance, unemployment insurance, holidays, Tet holidays.

1.2 Economic Factors

Economic growth/decline, interest, exchange, inflation, and pay rates, minimum wage, working hours, unemployment (local and national), credit availability, and cost of living are all elements to consider These are features of a country's economic functioning that have immediate and long-term ramifications for a company A rise in any economy's inflation rate, for example, would have an impact on how businesses, specifically The Kood, price their goods and services Additionally, it would affect a consumer's purchasing power and might make a significant difference in the nation's economic demand/supply dynamics.

1.3 Social Factors

The social factors include age distribution, buying habits, income levels, customer service expectations, customer's lifestyles, and so on Age distribution focuses on the age range from high school students to people below 35, who continuously approach the Internet, hot fashion trends Young people today prefer streetwear and hip hop style and they tend to buy secondhand clothes rather than new brand clothes Because most of our customers are students and office workers, our products and services are all reasonably priced so that all customers can access them, ranging between 50.000 - 500.000 VND When mentioning quality expectations of the products, they must be worthy of expectations as well as the amount of money the customers pay: The printing on a customized shirt must be clear and long-lasting; The second hand clothes must be washed and sanitized properly before being put on display; etc It is also important that the brand successfully spreads its values and unique qualities to meet the audience's value perceptions in today's society Also, the social factors analysis also includes customer service expectations Providing an easy and flexible shopping technology to customers to operate (e.g on applications or websites) is included in the social factors of the analysis Specifically, when pleasing customers, it is required that the website/application must be easy to implement, with a clear interface layout.

1.4 Technological Factors

Technology has a tremendous impact on the world we are living in today's.Technological Factorsare “forces that create new technologies" New technologies could offer new markets and opportunities for companies The adoption of Information and Communication Technology (ICT)has improved the quality of a business' processes and communication ICT refers to all communication technologies such as the internet, computers, software, etc., and other media applications and services (Information and Communication Technologies (ICT) 2020.) The implementation of technologies have increased productivity and saved time thanks to the improvement of employee engagement (Suleman 2019)

In order for clothes to be cleaned through to be satisfactory, to ensure the health of the user as well as to customize the clothes, the best results can be achieved The ink colors redrawn on the clothes can be kept long and durable We most need the following techniques: Washing machine, clothes dryer meet hygiene standards; Clothes disinfection machine; Flat, iron; Fabric inking machine.

Our cleaning process:

Wash them separately from your daily laundry as germs can spread to several other garments, even at washing machine temperatures.Use a short cycle at low temperature, sothat you don’t damage the most delicate garments This way, you will remove most of thedirt before disinfecting them.

Immerse the second-hand items in a bowl of hot water (not boiling) with a small amount of washing powder and a powder clothes disinfectant Leave to soak for a few hours.

Wash them again in the washing machine Set the sanitisation cycle that removes 99.9% of allergens

Use delicate detergents, to prevent further stress for the fabrics For example, the softenerand concentrated laundry detergent from the are perfect as made with plant-based surfactants and are chemical free.

After cleaning, we go to disinfect those clothes by steam method Tumble dryers, irons orsteamers (vertical ironing devices) all have ideal steaming functions to sanitize garments, which also remove the last residues of germs and bacteria.

As the technological field improves rapidly and diversely, it makes the process of cleaning and customizing clothes way more convenient and faster, as we can also design the method of processing clothes in our own way.

1.5 Environmental Factors

These elements are largely concerned about the effects of the surrounding environment and related factors Among them are laws on landfills, environmental preservation, and energy use This component of the PESTLE is crucial for specialized sectors such as tourism, farming, and agriculture Global warming and the increasing need to migrate to renewable materials, have compelled every company to understand the environmental factors CSR (Corporate Social Responsibility) has been made mandatory for businesses Here, The Kood assures that all the disposal wastes and chemicals will be proceeded following the disposal rules, as our main goal isto provide the most sustainable products and services in the clothing industry.

1.6 Legal and Ethical Issues

Legal elements defining what a firm can and cannot do are referred to as legal factors The link between business and government is a political aspect Political and legal factors may cross whenpublic officials develop legislation and regulations directly impact how businesses operate.Legal issues are mainly licensing, registering and defining business structure, paying fees, taxes The Kood must follow these legal terms when launching the business In terms of employees, there are legal issues such as labor contracts and insurance There should also be a symbol to mark the officiality of the business, known as a trademark Acknowledgement of intellectual property and avoiding illegal competitions with competitors are also included.

It is important that The Kood shows its ability to meet the requirements or resolve the issues related to ethics Human resource management concluded in the ethical issues of the business Workplace must achieve the basic expectations such as providing hygienic, safe approaches when working with chemicals; considering adequate wages for employees; avoiding discrimination and harassment in work environment The business also assures that all materials used for clothes customization are vegan, cruelty-free and eco-friendly At the end of the day, the final goal is to limit and reduce environmental pollution, which is one of the most significant ethical issues in terms of the environment Additionally, for ethical reasons, customer information and customer privacy are secured carefully by the business We also aim to provide the best experience to customers as we focus on quality over quantity when selling our products and services.

The business also focuses on the psychological and behavioral segment, which allows customers to be classified according to common personality, values, interests, lifestyles, buying habits, buyer stage, user status or loyalty In the 6 potential customer groups for second-hand clothes, those who choose a sustainable lifestyle, those who seek uniqueness, and those who choose a minimalist lifestyle are the main targets of The Kood Specifically, the needs of this customer segment are that they are looking for affordable and unique clothes, and should be eco-friendly and sustainable at the same time Customers as hobbyists are also crucial to the business.The Kool's market size is 1,000,000 people, and it plans to reach out to them through internet advertising, social media posts, and word-of-mouth marketing.

providing second-hand clothing and footwear products from countries such as Korea, Japan, and the United States, as well as the disadvantages of only targetingfemale customers, the products are not diversified, Nhà của Nga is one of the most significant competitors in the second-hand clothing industry in Vietnam.3 Bích targets both genders in its customer segment, specializing in Retro and vintage clothes with prices ranging from 70.000 to 400.000 VND The good sidesthat this store has are that it owns a variety of products with many types and designs On the other hand, it just provides only one product per mode and sometimes clothes are dirty and hairy.

Sờn Boutique also targets both genders, specializing in Vintage and unisex clothes With the main strength of unique and diverse style and design when it comes to its product, Sờn Boutique also offers a very cheap price ranging from 10.000 to 300.000 VND with many sizes to choose from Their weaknesses are that sometimes they complain about their staff, and the products are out of stock in a blink of an eye.

2.3 Intermediaries

Individuals or businesses that act as intermediaries between stakeholders in investment, commercial, negotiating, and insurance transactions are known as intermediaries They are frequently referred to as consultants or brokers and specialize in a particular field They provide clients with all necessary information about a product while also streamlining a company's operations In other terms, intermediates are third-party agents or individuals who act as a link between two parties involved in a transaction.

There are 4 main types of intermediaries, each has a different role and feature in business The Kood must carefully consider and choose the most suitable intermediary for our business.Brokers and agents are both commission-based or percentage-based intermediaries that sell itemsand services They are legally obligated to provide insights into customer information on behalf of the manufacturer or producer, but they never take possession of the goods sold These intermediaries' main job is to bring demand and supply together to close a deal.

Wholesalers and resellers are companies that buy large quantities of goods from manufacturers and resell them to shops and other businesses They are self-employed entrepreneurs who own the things they buy from vendors or producers Some wholesalers additionally offer additional services such as order

Distributors: Producers choose distributors to distribute their products to wholesalers and retailers in various places The distributors work in a variety of industries and span a wide geographical region Delivery, inventory management, credit extension, and other services are provided by distributors to retailers.

Retailers serve as middlemen between wholesalers and customers They buy various commodities from wholesalers and sell them in tiny amounts to the final buyers at one location.Here, The Kood approaches with the Distributors (specifically Distribution Channels)

A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer Distribution channels can include wholesalers, retailers, distributors, and even the internet There are mainly two types: Direct and Indirect Distribution Channel The Kood has chosen to apply these both approaches Particularly when it comes to Direct Distribution Channel, we will sell products directly to customers withoutintermediaries And when approaching the Indirect Distribution Channel, there are two main ways of distributing: traditional and modern.

2.3.1 Traditional Way

After being manufactured, commodities and services are delivered in succession from the producer through distribution intermediaries, and eventually to the customer in the traditional distribution channel As indicated in the diagram below, there are three main levels of procedure.

Our team has decided to use One-level distribution for business We will not sell our products directly to consumers Instead, the company sells products to retailers, then the retailers sell the goods to consumers.→ Intermediaries: Retailers

2.3.2 Modern Way

With e-commerce growing by leaps and bounds over the past few decades, manufacturers can use online commerce channels to sell their goods The Internet is also ideal for service providers Examples of famous e-commerce platforms in the world are Amazon, Alibaba, AliExpress, eBay, Shopee, Tiki, Lazada,etc Other internet intermediaries can be delivery services, such as Uber, economy delivery, express delivery, J&T Express, etc.

The Kood will sell our products on Electronic websites such as Tiki, Lazada , Shoppee, We will also apply modern consumer behavior to approach target customers (consumer's ages vary from 16 to 30 yearsold) It is also necessary to work with a third party to have a license.

→ Intermediaries: Internet intermediaries (e-commerce platforms, delivery services)Advantages and disadvantages of these intermediaries:

With retailers, there are some advantages in the financial field, since The Kood does not have to spend money on opening stores, hiring employees to sell their products to consumers However, the downside is that the retailers set the prices and the company does not have much control in marketing their products tocustomers

With internet intermediaries, the advantages are that the business will experience the reduction in costs (rent, land, hiring employees,etc.), reaching wider customers or convenient feedback receipt However, it would take a while for the business' products to reach the buyers.

2.4 Suppliers

Most of the products we buy are from major secondhand retailers, usually these suppliers are located in the North of Vietnam or some cities in the South of China which have the border close to Vietnam This particularly means that it is faster and cheaper when it comes to shipping goods.Moreover, our store buys used clothes from customers who are in need with reasonable prices Additionally, The Kood has its suppliers providing materials specialized in cleaning clothes such as: washing liquid, bleach, disinfectant water Tool suppliers are also required, since our store does not only buy and resell used clothes, it also has a clothes customization service, so we need material suppliers for this field Lastly, suppliers of packing materials including boxes, paper bags, etc are a must especially for online businesses like The Kood.

2.5 Shipping service

Most consumers are impatient When placing an order online, they expect it to arrive on time, unless it is a customized product or from overseas Therefore, how quickly operators can deliver your product to end users is an important consideration Of course, sometimes you may want to make exceptions for speed For example, if you want to offer free shipping, you may need to opt for a slower, cheaper shipping method to avoid breaking the bank.

The Kool is a startup project so the shipping services are limited: the inner city delivery service is mainly by the staff of our shop, the delivery services of Shopee and Lazada (Grab express, etc.):

Within a radius of 5km: 15k/orderMore than a radius of 5km: 25k/orderOrder for other provinces: 35k/orderInvoices over 500k: Freeship

Participate in normal sales activities on shopee: pay 3,2% of the total billParticipate in special trading events activities on shopee: pay 10,2% of the total bill

3 SWOT AnalysisStrengths:

- There are promotions and points for customers to buy, for example, with each bill over 200,000 VND, customers will accumulate on the scorecard, enough 10 marks will reduce 10% on the total bill applied for the next purchase.

- A team of young, dynamic and creative staff, giving customers ideas on how to choose and coordinate clothes, check products so that they are beautiful and trendy with the "Green" criterion.

- The shop's products are the highest quality and safest products, carefully selected and ironed, making the difference with other competitors Customers will be extremely satisfied when buying and using products from the shop.

- Having a store in an easy-to-find location, customers will come to choose and try on before deciding to buy In addition, our store can design samples according to customer requirements The business also ensures that all materials used to customize the clothing are vegan, non-toxic and eco-friendly and that the product will be classified according to style or origin origin for customers to freely choose, not piled up like in the market or other shops.

Weaknesses:

- Because it is a new brand, it will be difficult at first to approach customers.

- The price will be higher than in the market but make up for it with the quality of the product.

Opportunities:

- According to the current market research, young people love to hunt for unique and strange but beautiful things that are easy to apply in the current life of students Adults and maybe older people are very much in favor of the environmentally friendly topic, they are the ones who havethe most positive opinions to the community In the future we can get closer to the needs of our customers.

- Assure customers that current fashion needs, especially young people, are inexhaustible supply, so everyone can understand.

- Still affordable for students

IV.STP1.Customer SegmentationSEGMENTATION:

Throughout researchment, in order to segment a client base into groups of people that are similar in areasthat are significant to marketing, such as age, gender, interests, and spending habits Our group havedivided customers into these segmentation:

Our main segment

Demographic segment: we are focusing on customers with age groups varying from 15-35

years old, both male and female across Vietnam No specific income is picked out as the value ofsecondhand clothing is suitable for almost all classes within the population However, it may notbe the most formal style of clothing Our business model also targets other amateur clothingbusinesses and collaborators Psychological segment: we classified customers to commonpersonality, values, beliefs, attitudes, interests, lifestyles and social class Throughout research,we found that groups of people who choose a sustainable lifestyle, those who seek uniqueness,and those who choose a minimalist lifestyle are three groups belonging to the psychologicalsegment we are seeking for Behavioral segment: including segmenting customers according tohow they interact with the second hand brand The elements that we need in a customer are theirbuying habits, occasion or time of purchase, use of the product/ service, benefit sought, buyerstage, user status or loyalty By that, the group of hobbyists belongs to the behavioral segmentthat we are focusing on, they are not necessarily people who have the habit of buying second-hand goods, as long as they have a hobby of buying clothes, or shopping often when they seebeautiful products, that is also one of the most important characteristics we need.

2.Target customer

The Kood is an online retailer that specializes in secondhand and personalized clothing Becausethe demographics of the customers it chooses to service span from 15 to 35 years old, and theylike to dress in a youthful, dynamic, and unique way, it is critical that they seek uniqueness initems Customers are geographically targeted across Vietnam, and their average monthly income

ranges from 2 million vnd to 20,000 million vnd, due to the company's location in Ho Chi MinhCity.

The business also focuses on the psychological and behavioral segment, which allows customers to be classified according to common personality, values, interests, lifestyles, buying habits, buyer stage, user status or loyalty In the 6 potential customer groups for second-hand clothes, those who choose a sustainable lifestyle, those who seek uniqueness, and those who choose a minimalist lifestyle are the main targets of The Kood Specifically, the needs of this customer segment are that they are looking for affordable and unique clothes, and should be eco-friendly and sustainable at the same time Customers as hobbyists are also crucial to the business.

3.Positioning

Product positioning is a type of marketing in which you offer your product's advantages to a specific target audience For each customer category, what difficulties do we help address? What requirements do we fulfill? "Why will people purchase from us?".

We provide products and services to all clients across the country, customers can have their garments personalized or refreshed utilizing the products without ever having to leave their homes Customers will find it much more convenient to place orders and communicate through internet channels The products are environmentally friendly and socially just, and we want to transform the fashion system for the better Not only does it make you look good, but it also makes you aware that you are contributing to making the planet a better and less polluted place to live Our products bring out the minimalist in you Here, minimalism doesn't mean having only five things in your closet, but it does mean being conscious that secondhand clothes are not only cheaper than branded clothes, but they're also more unique You can immediately sell us your old items and then thrift/customize clothes from our shop at the same time You can put your money towards something else without sacrificing the quality of your closet We have the ability to customize, we understand how difficult it is to part with a treasured piece of apparel As

a result, we offer two options: either send your wonderful shirt to us for renewal, as we have all the skills necessary to repair it, or we can alter and make it particularly stunning, as our designer team's creativity is unrivaled The Partnership procedure of us is simple, beneficial, and convenient, we have the most flexible and easy-to-follow partnership agreement We have a teamdedicated solely to assisting our distributors and collaborators We provide a wide range of clothing, come to us if you're looking for vintage style! We offer a diverse choice of apparel styles, ensuring that we can suit all of your demands and preferences When we talk about our garments, we have to talk about their uniqueness Even if we have a broad variety of clothes, each one has its own specialty, ready to brighten you up, stand out, and be different Furthermore, with the capacity to create clothing, our design staff guarantees to assist you in expressing your personality through your wardrobe if desired! As a result, if you enjoy individuality, come join us! Our products are of good quality, we always supply items with high stability and good quality, allowing clients to buy more comfortably without worrying about whether the product is durable or worth the money they spend We believe that this can provide psychological comfort to someone who enjoys shopping for clothes You will be conquered by our price, while secondhand goods are often inexpensive, not everyone has a good supply As a result of our long and stable supply, as well as our ability to customize available clothing, we are always able to offer prices that are competitive or even lower than the market We also offer a variety of promotions on a regular basis, meeting the needs of most customers and in any style you desire.

1 Product/Service

Product refers to a good or service that a company offers to customers Ideally, a product should fulfill an existing consumer demand Or a product may be so compelling that consumers believe they need to have it and it creates a new demand To be successful, our marketing team needs to understand the market and our own products really well to conduct the marketing strategies Since we’re selling second hand and customized products like clothes, shoes, accessories, Our products targeted youngsters (from 15-35) the most This segment of customers often spent most of their time on their phone or their laptop to do things, including buying clothes But most of thetime they often struggle in finding items that suit their style and their pocket This generation not only want their clothes to be cheap and comfortable to wear but also want their outfit to be unique Knowing that, our brand and marketing team want to show our customers that we’re hereto fulfill all of your needs through our marketing plan on every platform And to prove that we have everything that our competitors don’t have We’ll show how our clothes look and how they are packed before it comes to a customer's hand And of course, our most unique service compared to our competitors is clothes customization will also be heavily advertised on social media to get the customer's attention To be able to do all of this we have some specific strategiessuch as:

Connect With Influencers:

Speaking about social media, influencers are at the heart of some of the best fashion social mediaefforts For those who are unfamiliar, influencers are people in your industry/niche who have significant fan bases and command attention — when an influencer shares, others follow For example, one of the most effective ways to advertise our clothing business is to have an influencer posting images of themselves wearing our items At the end of the day, influencer

marketing is similar to high school; influencers are the popular students, and their followers are the other kids who look up to them and aspire to be just like them.

Build Brand Loyalty by Engaging our Audience:

Building brand loyalty begins with engagement The idea is to maintain continual contact with our target audience in order to improve their perception of your business This heightened sense of community is what drives further sales The most effective strategy to engage is to highlight initiatives that connect and resonate with your target demographic This might be done by organizing Facebook contests, replying immediately to messages, or promoting Instagram giveaways that reflect the values and products we offer to customers.

Focus on our Visuals

Visuals are important for all brands, but more so for fashion brands that depend on aesthetics to attract and keep customers When uploading images about our clothes, we always make sure it is high quality and visually appealing.

Start a blog

Blogging is one of the most significant marketing tools you have at your disposal because it is a hallmark of content marketing that accomplishes anything from enhancing your organic search rankings to exposing new consumers to your business For starters, each blog post generates a new landing page where your audience may find you Furthermore, you can use a blog to broadcast any news or updates you may have, offer new designs with a handful of HD photographs to show them off, or provide your audience with seasonal style guidelines Here’s the link to all of our blogs: https://manhh2602.wixsite.com/the-kood/blog-1

They're ideal for increasing brand awareness and expanding our audience and business Aside from the buzz we'll create around our brand and products, we can have participants enter the promotion by signing up for an email newsletter, liking or sharing a social page, and so on, which can provide you with valuable consumer data that we can use to tailor our marketing strategy down the road.

2 Price

Because the majority of our consumers are students and office workers, our products and services are all fairly priced, ranging from 50.000 to 500.000 VND When mentioning product quality requirements, they must be worthy of expectations as well as the amount of money paid by customers: The printing on a personalized shirt must be clear and long-lasting; secondhand clothing must be thoroughly washed and disinfected before being displayed; and so on.When compared to competitors in the same market, The Kood's clothing prices range from 50,000 to 100,000 VND The reason for this is that even The Kood sells second hand items, but the staff still selects the top quality models that are no different from new ones to sell And clothing are always washed and packaged with clothes scented paper before being sent to consumers As a result, The Kood is sure that, while the price is somewhat higher than competitors offering the same goods, the value clients receive will be equal to or slightly higher than our competitors.

3 Place

Because The Kood is a business that operates primarily through the online form, and our customer file consists mostly of consumers who use the internet and social networks on a regularbasis, our sales and promotion efforts will take place primarily on online platforms Which is described specifically down below:

We will do promotional efforts primarily on Instagram and Facebook, as well as sales activities on Instagram, Facebook, and The Kood's own website.

Here’s our website: https://manhh2602.wixsite.com/the-kood

4 PROMOTION

At the end of each quarter, there will be a sale off program

At the end of each quarter which are 31/3, 30/6, 30/9, 31/12 there will be a sales promotion with the same price of 99k, 199k, and 299k depending on the type of product

Black friday

SALE up to 50% OFF ONLINE AND IN STORE for Black Friday occasion only from 27 Nov to 1 Dec

Sale 40% for all second-hand Dresses

Sale 50% for all second-hand graphic tees for both male and female productsSale 30% for all second-hand Coat & Jackets for both male and female productsAnd sale 30% for all second-hand type of jeans