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Tài liệu tiếng anh (cao học) Viral Marketing Strategies and Advertising Strategies for social networks dành cho những người khi bắt đầu bước vào quá trình cao học Kinh tế. Brands are using applications to engage their audience They are using applications to entertain They are not banner ads They are not groups They are the new Ad Unit They are used to connect and drive interest Social Media is now a major component of the Digital Buy
Viral Marketing and Advertising Strategies For Social Networks Buddy Media helps companies build, promote and monetize social media applications that engage and entertain users Social Media: What is Everyone doing? The Social Web is About Life Experiences Brands are using applications to engage their audience They are using applications to entertain They are not banner ads They are not groups They are the new Ad Unit They are used to connect and drive interest Social Media is now a major component of the Digital Buy Brands are Going Where Consumers Play FedEx Launch a Package FedEx Launch A Package Application InStyle Hollywood Hair Makeover Target Audience Women 18-40 Connecting with the Right Audience 250,000 installs over the course of the campaign Average time on app: minutes and 30 seconds Average user tries on four different hairstyles per visit 54,000 makeovers have been posted on the InStyle Wall of Fame Keep SEO and PPC in Mind This information is displayed on the application add page when a user decides to add the application Keep in SEO in mind with this page and think about how your brand will be indexed across the search engines Keep SEO and PPC in Mind Social Media Advertising Media Advertising Social Platforms Face boo k, M ySpa Ad N ce, etwo Beb o, L Look rks: Bud inke dy M ery, dIn edia, Cub ix, R ockY Social M edia ou e tc Social Media Campaigns can be Targeted: Age, Political Views, Gender, Relationship Status, Activities Location Choose Your Creative Social Media Ads can contain Images Social Media Ads can contain Videos Social Media Ads can contain only Text Break-out Session- Develop and App New APPLE Product called Apple Window New Innovation for Digital Communication TV and Web Product will feature the following: Computer Wi-Fi Capabilities Email Television Apple TV for Movies, Music, instant access to shows Digital Display for Art, Vacations etc Social Marketing Budget 350K Priceline.com Ultimate Negotiator for FB Taunts engage user to play again Audio components embedded for extra fun Monitor and Report Campaign Creation Round Up Target your audience Think Viral Provide a unique value Infuse with loyalty program Measure Success with Analytics Message and Notify ... mind with this page and think about how your brand will be indexed across the search engines Keep SEO and PPC in Mind Social Media Advertising Media Advertising Social Platforms Face boo k, M... companies build, promote and monetize social media applications that engage and entertain users Social Media: What is Everyone doing? The Social Web is About Life Experiences Brands are using applications... TV and Web Product will feature the following: Computer Wi-Fi Capabilities Email Television Apple TV for Movies, Music, instant access to shows Digital Display for Art, Vacations etc Social Marketing