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Reach – how far does it travel? Relevance – does it support your intended direction? Influence – who shares and passes along with whom? Authority – how trusted is the source? Engagement – how involved do they get?
CONFIDENTIAL 1 promotion hacks top 10 extreme social media http://blog.gallucci.net ovai gauÌi 40 X Friday, October 30, 2009 CONFIDENTIAL 2 www.thesocialmediaworkshop.com www.thesocialmediaworkshop.com there is no narrative in this presentation before we get started we’ll have a story in another presentation Friday, October 30, 2009 CONFIDENTIAL 3 www.thesocialmediaworkshop.com www.thesocialmediaworkshop.com you’ve been warned we’ll be drinking from a firehose this afternoon Friday, October 30, 2009 CONFIDENTIAL 4 www.thesocialmediaworkshop.com www.thesocialmediaworkshop.com fasten your seat belts We’ll be flying at 30,000 feet Friday, October 30, 2009 CONFIDENTIAL 5 www.thesocialmediaworkshop.com www.thesocialmediaworkshop.com the weak will be left behind Our goal: one slide every minute Friday, October 30, 2009 CONFIDENTIAL 6 www.thesocialmediaworkshop.com www.thesocialmediaworkshop.com set a schedule 15 minutes 3 times a day 1 yes, there’s too much information out there. Waah. Get busy. Friday, October 30, 2009 CONFIDENTIAL 2 7 www.thesocialmediaworkshop.com www.thesocialmediaworkshop.com + = blue hat black hat white hat you can’t break the rules if you don’t know them Friday, October 30, 2009 CONFIDENTIAL 3 8 www.thesocialmediaworkshop.com www.thesocialmediaworkshop.com get off the napkin speaking of rules Friday, October 30, 2009 CONFIDENTIAL 4 9 www.thesocialmediaworkshop.com www.thesocialmediaworkshop.com We measure different things in Social Media than we do in other kinds of marketing. Friday, October 30, 2009 CONFIDENTIAL 5 10 this isn’t only about connecting with your audience Inherently, we have to deal with fuzzy or “pr” math here we don’t *sell*, we influence let’s reset expectations we make ripples in the social media ecosystem www.thesocialmediaworkshop.com www.thesocialmediaworkshop.com Friday, October 30, 2009 [...]... browser." CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 28 gaming flickr w/i their tos flickr extreme social media taking on social media s 800 lb gorilla with nothing more than a camera CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 28 gaming flickr flickr extreme social media clearly i don’t deserve to rank above chris for social media expert’ or do i? how... peeps twitter extreme social media CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 31 don’t chase your tail foursquare is for nerds extreme social media Is it fun? Yes, for social and tech nerds Is it worth your time? Not by a long shot CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 32 feed the bird twitter outside content CONFIDENTIAL www.thesocialmediaworkshop.com... the job done CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 23 don’t try this at home linkedin extreme social media opening up linkedin’s closed network lie like a rug sandbox accounts if you get caught, you’re screwed CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 24 Cheating in the worst way subvert and profit extreme social media there’s no nice way to put... CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 Be Flexible 16 DoN/t PanIC! when things don’t work out at first CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 2 weeks 7,000 hits/week 1200 signups 8 entries 17 Know Your SEO keyword research extreme social media focus on the words your audience uses, not the words you use internally CONFIDENTIAL www.thesocialmediaworkshop.com... seats CONFIDENTIAL Friday, October 30, 2009 10 know what results look like techcrunch cnn CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 11 embrace new media personalities CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 12 give new media some respect ,000 2,500 - over ternet the in ine 5 ijust 2 CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009... if you use this CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 25 have degree - will work for interns extreme social media they live in social networks they know more about them than you do the have degrees they’d rather get experience related to their degree than spend one more morning making your coffee ‘nuff said CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30,... 26 are you doing video? youtube extreme social media we all know that youtube is the largest video network in the world how many of you know that it’s the second most searched site in the world? .and did you know that the search on youtube sucks? CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 27 put that old computer to work youtube extreme social media tube toolbox - don’t use... www.thesocialmediaworkshop.com Friday, October 30, 2009 20 get on the homepage of the sites you can mixx and sphinn deliver consistent traffic CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 21 wink, wink, nudge, nudge Using more that one ip address hide my ip guess what - the social networks don’t like you having more than one account or being *too* active CONFIDENTIAL www.thesocialmediaworkshop.com... measure success? CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 29 watch your back reputation management extreme social media Monitor your articles-of-interest with a tool that emails you: trackur, trackengine, changenotes, urlywarning, changedetect Don’t just rely on Wikipedia’s “Watch” function or Google Alerts CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30,... anchor text | search engines CONFIDENTIAL www.thesocialmediaworkshop.com Friday, October 30, 2009 11 build your social capital 7 marketing & social media deal in the same currency social capital = reputation = access to resources / access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat *there’s