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Increased benefit + lower barrier to entry Give users a taste Expression = trust and connections Focus on tension points and positive gaming Adapt to volume and frequency
Daniel Burka creative director at Digg co-founder and designer of Pownce partner at silverorange Photo credit: Me Designing for interaction Interfaces for socializing Daniel Burka Creative director at Digg Co-founder and designer of Pownce Partner at silverorange Photo credit: Flickr user Ted Abbott Encourage people to participate Challenge #1 Increase benefit Go beyond altruistic motivations Credit: Flickr user ‘inoxkrow’ [...]...Personal profiles Encourage trust, interest, connections Credit: Flickr user ‘mrclean’ Credit: Flickr user ‘sarahkim’ Focus on tension points Copy and design can go a long way Gaming? Challenge #3 Allow for flexible participation Adapt to different data Volume and frequency Novices and experts Credit: Flickr user ‘mattsabo17’ Credit: Flickr user ‘ seeks2dream’ Follow trails Don’t be afraid to adapt your