[...]... be another individual or company You may find that you are competing against what appears to be another industry For example, companies offering land-based vacations are direct competitors of the cruise industry Both groups compete for the same vacation dollars Our goal in this chapter has not been to devise specific sales and marketing plans—we will deal with these in greater depth at a later point Rather,... PS PAGE ix Introduction x away to improve your own personal performance immediately TurboCoach will be your coach With TurboCoach at your side, teaching and encouraging you, you will learn how to set standards, priorities, and goals; analyze yourself and identify your personal strengths; delegate, outsource, and eliminate tasks and activities so you can concentrate on the things that are most valuable... researching and studying the most effective methods and techniques for improving personal performance For more than 20 years I have worked with many thousands of coaching clients The successes I’ve helped them achieve are often extraordinary It is not uncommon for people to transform their lives and careers: to increase their incomes and dramatically improve the quality of their health and relationships... Then work at that plan every day Several years ago, we had a coaching client who was 11031$ $CH1 10-21-04 07:52:52 PS PAGE 8 Create Your Personal Strategic Plan 9 moving rapidly up the executive ladder She had managed this in spite of an almost crippling shyness that made her avoid the spotlight She realized that to achieve her goal of becoming a vice president of her company, she would have to emerge... best and most analytical thinking to these fundamental questions The answers will bring clarity to your search for an ideal business and career 1 Values In your business and career, which values, virtues, qualities, and traits hold the greatest importance? 2 Vision Imagine yourself five years from today If your career or business were perfect, what would it look like? 3 Mission Based on your values,... to you and your company; commit to specific plans of action and improvement; and measure your own success on a predetermined timeline With TurboCoach as your guide you will be able to achieve the same kind of breakthrough results as our personal coaching clients: achieving balance in your life while at the same time obtaining financial success and independence on schedule We invite readers of all stripes—coaching... ensure that you are fully aware of the importance of competitive research, have a plan to conduct the research, and are committed to carrying it out Having focus will greatly increase your odds of achieving your career and business goals Application Exercise 1 Who are your most successful competitors? 2 Why do your customers or potential customers buy from these competitors? What advantages and benefits... shell and develop the skill of making effective presentations She joined Toastmasters and worked diligently to become, first, an adequate speaker, then a competent speaker, and, finally, a highly skilled speaker Today she has surpassed her initial goal and is now a senior vice president Eight Essential Questions Here are eight essential questions to launch your personal strategic planning process Apply... stripes—coaching students and coaches alike—to reap the benefits of this turbocharged coaching program And please let us know how TurboCoach works for you Brian Tracy October 2004 11031$ INTR 10-21-04 07:52:21 PS PAGE x PART I GAIN CLARITY 11031$ PRT1 10-21-04 07:52:25 PS PAGE 1 This page intentionally left blank CHAPTER 1 Create Your Personal Strategic Plan ‘‘Cherish your own vision and your dreams as... on invested assets, and a stronger position overall in their market Design Your Life and Career Your goals in personal strategic planning are similar The key difference is that rather than improving your return on equity, your planning efforts will allow you to realize a greater return on energy You might say that personal strategic planning will increase your return on life A business measures its . PS This page intentionally left blank Turbo Coach A Powerful System for Achieving Breakthrough Career Success Brian Tracy and Campbell Fraser American Management Association New York • Atlanta • Brussels. competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Tracy, Brian. TurboCoach : a powerful system for achieving breakthrough career success / Brian Tracy and Campbell. to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York,