[...]... work that makes you happy And for lifestyle entrepreneurs, one of the big draws is the chance to start a business that can turn a hobby into a pastime, an avocation into a vocation Robin Knepp spent nine years in the Marine Corps, rising to the rank of captain as a logistics officer "I did a lot of facilities management stuff, control of transportation assets, all the logistical functions to support the. .. or a small town Places of the heart are, naturally, as diverse as the longings of the people who love them One thing many of these diverse places have in common is that, while they may be special to our hearts, they aren't kind to our wallets Often, the problem is not that they are so expensive to live in, but that there is practically no way for us to get a job in them—or at least one that pays enough... entrepreneurs who are mainly in it for the lifestyle That is, that they won't get any or as many of the lasting financial rewards accruing to those who are in it strictly for the money The dictum to "do what you love, the money will follow" is, unfortunately, unrealistic It's more complicated than that But if you arrange things carefully, you can create a lifestyle business that will build wealth adequate to supply... (Chapters 1 and 2) As part of that in a chapter that my training as an objective reporter requires of me—I detail the potential downside of being a lifestyle entrepreneur (Chapter 3) The first part concludes with a look at the challenge of actually making the decision to cut the corporate strings and become a lifestyle entrepreneur, as well as myriad ways to make the break (Chapter 4) In Part 2, you. .. literary agent James Levine and Perseus Books editor Nick Philipson, is the result Not Just a Living is not just another start -a- business manual I've written those, and I know the difference Most deal in a page or a paragraph with lifestyle motivations for starting a business Some others, notably the work-at-home genre and the hymns to going solo, are more focused on lifestyle, but they still don't address... for a long career at one of the world's top companies Yet he was quitting his $100,000 -a- year job at IBM to move to the Cayman Islands to become an entrepreneur And not just any entrepreneur the owner of a scuba diving tour company "A giant stride into madness," Ron says "That' s what people said I was doing when I left IBM to go into diving." The year was 1981, when $100,000 was worth approximately... capital, was specifically using the term to refer to businesses that, because they are not being run primarily in pursuit of financial gain, can't expect to be financed by the usual sources "There's no interest in a venture like that on the part of an outside investor, because it will never be sold for a capital gain," the professor explains "In financial jargon, they have no upside potential for creating. .. Doing the Work You Love Asked what makes a happy life, Sigmund Freud said, "To love and to work." How great could life be then, if you combined what you love with what you did for work? To be candid, it's also true that Freud warned against expecting too much of our happiness from one quarter But that doesn't necessarily invalidate his love-and-work quote, nor does it mean that it's a bad idea to try to. .. middle-class suburb of Irving, Texas I attended public schools there and graduated, after a couple of false starts, from the journalism program of the University of Texas at Austin, perennially the nation's most populous campus and, therefore, arguably something of a diploma mill The last job I quit, as assistant editor of the 20,000-circulation Dallas-Fort Worth Business Journal, paid $27,700 a year That. .. stories that appear here Nancy Stevens and Lori Stacy understood and appreciated the idea of lifestyle entrepreneurship before almost anyone and were in a position to provide important editorial support that allowed me to complete the early research to prove the concept Some key interviews were initiated and parts of the first chapter were written to fulfill an assignment to write an article for American . explodes another of the pervasive myths about entrepreneurs who are mainly in it for the lifestyle. That is, that they won't get any or as many of the lasting financial rewards accruing . mill. The last job I quit, as assistant editor of the 20,000-circulation Dallas-Fort Worth Business Journal, paid $27,700 a year. That was better than the $9,800 salary earned at my . that. But if you arrange things carefully, you can create a lifestyle business that will build wealth adequate to supply both your short- term and long-term needs. You can create