[...]... consistent in their formulas with that of RE/MAX They focus on a critical few measures to reach their goals They have achieved a dynamic balance between driving growth and managing growth They understand the short- and long-term correlation between brand and growth They are all strong innovators that understand the importance of honing their products and services without losing the dream And they all have... itself grows because other agents see the success of RE/MAX agents and join the team And the agent’s success is ultimately predicated on the home buyer’s satisfaction It only makes sense, therefore, to provide agents with everything they need to perform at the highest level Everybody wins is really about giving people the space and the care to grow When Liniger took away the barriers and the impediments... nevertheless, they weren’t motivated only by money As a breed, real estate agents were primarily success- and growth-driven They wanted to build up their lives and become something better If they couldn’t get there on their own, they wanted help to learn how They needed teachers, coaches, and motivational speakers to champion them Essentially, they wanted the tools to succeed and the independence and. .. listings, and attracted the top agents—those Van Schaack men They were college educated, sophisticated, well-dressed, 1 2 EVERYBODY WINS and highly polished They were all white, in their forties, fifties, or sixties; and they were, of course, all men They lived in beautiful homes, drove expensive cars, and belonged to country clubs Their wives played golf or tennis and volunteered in community groups and the. .. through the image of a child’s seesaw The seesaw is supported by the dream.” On one side of the seesaw is the energy devoted to “growing the dream.” On the other side of the seesaw is the energy devoted to “managing the dream.” The three critical success factors on the “growing the dream” side of the equation are: Preface xxi GROWING MANAGING Sharing the Dream • A Brand-Focused Culture • Unwavering Focus... history You will see evidence of the six critical factors that balance the seesaw growth formula over and over Most important, you will understand why everybody wins is such a powerful principle for building a great company It is that everybody wins principle that is the most profound lesson we take from RE/MAX In the RE/MAX philosophy, the success of one agent helps drive the success of all others The. .. Top-Line Measures • Honors Princes and The Dream Princesses • Creating a Learning/ Training Machine • Project Leadership • Operations Belief The RE/MAX Growth Model 1 People Find people who say “Yes” to the dream; identify the “Princes and Princesses” among them; and enlist their help while helping them grow 2 Brand Relentlessly focus on the brand; use it to grow the organization while enabling people... achieved if everybody wins As cofounder and top leader, Dave Liniger created the dream and gave it life by sharing it with like-minded others who brought their own skills and leadership styles to the equation The dynamic balance of that equation is key to the formula that RE/MAX used to achieve its remarkable growth The most simple and helpful way to describe that dynamic balance is through the image... may help many others create winning formulas for their dreams.” It was too hard to resist After all, RE/MAX has always been about sharing the dream I now see this book as part of our dream and also ix x FO REWO RD as a vehicle for further advancing the everybody wins principle beyond the RE/MAX borders I firmly believe that the RE/MAX formula of everybody wins is applicable to all, whether starting... —Carl Sandburg F rom the beginning, my dream was to grow the best and the largest real estate network in the world, an organization where everybody wins our customers, our agents, our owners, our employees, everybody It took more than 30 years, but that dream has become a reality When I was first asked to share our story in this book, I declined True, the dream had become bigger than me It was now the . Cataloging-in-Publication Data: Harkins, Philip J. Everybody wins : the story and lessons behind RE/MAX / Phil Harkins and Keith Hollihan. p. cm. Includes bibliographical references and index. ISBN 0-471-71024-5. ix as a vehicle for further advancing the everybody wins principle beyond the RE/MAX borders. I firmly believe that the RE/MAX formula of everybody wins is applicable to all, whether starting a company,. deliberately, and relentlessly, he showed his people the way forward, pushed them when they needed pushing, carried them when they needed carrying. And the organization he created embodies that drive and