[...]... for hosting your web video files Learn your options for delivering your files and ways to minimize expensive hosting charges The Business of Web Video Chapter 12: Promoting Your Video We visit with numerous web video producers and share their secrets for successfully attracting (and keeping) an audience Chapter 13: Monetizing Your Video Creating professional web video requires time and effort In this... learned from having produced thousands of web videos Chapter 8: Encoding Video for the Web Learn how to create compatible digital files that will work for a podcast, in a web browser, or on portable media players Achieve smaller file sizes and better image clarity with our practical advice on video compression The Delivery of Web Video Chapter 9: Understanding Flash Video We take an in-depth look at... the path of professionally produced web video We highly recommend that you read this book's chapters in order We will build on the information from one chapter to the next Here's the journey we'll take together The Evolution of Web Video Chapter 1: Making Great Web Video Learn how to determine your genre and technical approach You'll also get a sense on the size of the web video audience and business... largest television networks and video producers have also embraced web video as an opportunity to create additional revenue streams for their content This new market is rapidly expanding, and it’s one that most believe encapsulates the best opportunity to bring video to consumers In this section, we’re going to explore some recent research about the state of web video and broadband Internet Where possible,... only the most credible of government and nonprofit research groups to present a fair and balanced overview of the state of web video The Growth of Broadband Internet While web video and podcasting do not require broadband access, they certainly thrive with high-speed connections The Pew Research Center found that nine in ten consumers of online video have broadband at home In fact, 76% of those with... attitudes, and trends shaping America and the world The project studies the social impact of the Internet and shares its findings at www pewinternet.org 4   Chapter 1  Making Great Web Video b ­ roadband access watch video at home Those that want video want it fast But just how many people have broadband Internet? The exact numbers vary greatly over the world Let’s first take a look at the United States, and. .. counter-programming and the concept holds true here as well Chapter 1  Making Great Web Video   • Decide whom you want to attract Web video and podcasting are niche media Going after a smaller, targeted group is what it’s all about You need to think long and hard about whom you want to reach By refining your target audience, you stand a much better chance of appealing to them and capturing them as viewers and subscribers... your web videos short It is better to have ten 4-minute episodes than one 40-minute episode We try to keep our web videos to less than 10 minutes (in fact, they are less than 5 minutes long in almost all cases) Web videos tend to be consumed during things like work breaks, downtime, and airplane flights Others will use them during commutes on the morning train or the subway Think of web video and podcasts... your time, your company’s brand, actual dollars from a client, Chapter 1  Making Great Web Video   or a complex web of needs and expectations You don’t just want results—you need them Whether you are a video pro, a multimedia developer, or a communications professional, this guide is written to help you We wanted to create a book that addressed the diverse requirements of web video We also wanted to... xii   Introduction Chapter 4: Great Video Needs Great Lighting—Learn how to achieve professional lighting with an emphasis on value and portability We also provide setups for different styles of video programs Chapter 5: Videography for the Web Learn the key ­ eatures f you'll need in a video camera We pay close attention to the e ­ volution of tapeless acquisition and HD video We also offer a specific . h1" alt="" Professional Web Video This page intentionally left blank Professional Web Video Plan, Produce, distribute, Promote, and monetize Quality Video RICHARD HARRINGTON and MARK WEISER. 1972- Professional web video : plan, produce, distribute, promote, and monetize quality video / Richard Harrington and Mark Weiser. p. cm. ISBN 978-0-240-81509-1 1. Video recording. 2. Video. numer- ous web video producers and share their secrets for successfully attracting (and keeping) an audience. Chapter 13: Monetizing Your Video Creating professional web video requires time and effort.