[...]... investing in video services to utilize the medium to the max, and video has become an integrated communications tool in the enterprise In addition to learning about corporate video production techniques and applying some of the examples shown here, it is wise for you, as the video producer, to learn about the values of the company you work for, how they use their brands, and who their customers are Then you... distributing companies They don’t have a product to show, other than the ideas and solutions they provide for their clients The company’s video productions become tangible products that represent the intellectual capital they supply to the customers Videos not only represent the corporation’s image, but they turn out to be concrete examples of the company’s output Senior associate Jeffrey Marino of Booz Allen... for live coverage, they would hire a satellite truck Evaluation Mechanisms One of the distinctions of producing corporate video as opposed to entertainment films is that video managers need to demonstrate the effectiveness of the videos they produce Either the training manager or communications manager needs to develop mechanisms to measure the outcomes and to demonstrate the value of video Some media... B-roll of aircraft and fires add to the visual variety of the video A series of short, snappy YouTube videos, titled Life at Google (http://www.youtube.com/user/lifeatgoogle), helps new employees and recruits get an inside view of the half-millionsquare-foot Googleplex Using rapid video montages of employees on the job, accompanied by their voices, and with quick shots of staff on-camera in the studio, the. .. the viewer learns about Chapter 1 CASE STUDIES the corporate culture at Google You can view more Google YouTube videos at Google’s official YouTube channel http:// www.youtube.com/user/Google The video team is part of the Marketing and Communications department at Google The Studio G Team, according to Google, “consists of video production and operations professionals who harness their creativity to... ground up The video was a hit with the employee development department, and the VP of the division who oversaw that department wanted his own version with some edits and other scenes that were directed at personnel at the division level Fifty copies of the video were produced and distributed to the branches The corporation quickly recognized the value of video and set out to establish its own video department... companies have their own YouTube channels, creating further needs for in-house video production Social media (including Facebook, Twitter, and YouTube) offer an opportunity to distribute videos to the general public, and this gives corporate video managers a major responsibility: to form the corporation’s literal image Companies vary in how they structure their in-house video services Corporate video units... video managers may have to juggle their priorities Let’s take a look at some of the larger corporate video units headquartered in the United States to learn how they operate You’ll see that there is a wide range of video services that inhouse departments offer, and the opportunities for employment or contracting are as varied as the companies themselves Corporate Video Production © 2011 Stuart Sweetow... fly on the wall and observe the responses of the viewers to various scenes This gave him firsthand knowledge of how his videos are received Rather than charge clients for the entire video production service, World Savings implemented a program to charge only for the outside services These included talent, travel, duplication, and other peripheral expenses The fees for a production, depending on the overall... other crew and staff time, postproduction, and distribution all contribute to large production budgets The task of many video managers is to educate their clients and the department executives about the resources needed to produce top-quality video that is both effective and compelling And, most of the time, the video manager needs to find creative ways to produce a video with a limited budget Another . class="bi x0 y0 w0 h1" alt="" Corporate Video Production This page intentionally left blank Corporate Video Production Beyond the Board Room (AndOutoftheBoredRoom) Stuart Sweetow AMSTERDAM •. methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility. To the fullest extent of the law, neither the Publisher. Stuart. Corporate video production : beyond the board room (and out of the bored room) / Stuart Sweetow. p. cm. ISBN 978-0-240-81341-7 1. Video recording. 2. Video recordings Production and direction. 3. Business