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Chiến lược kinh doanh là phương thức và cách thức kinh doanh của một công ty hoặc tập đoàn trong lĩnh vực kinh doanh, nhằm đạt được hiệu quả kinh doanh tối ưu.Khi kinh doanh sẽ có những rủi ro nhất định, ít nhiều chúng ta cũng phải biết những rủi ro đó để có phương pháp phòng tránh phù hợp.
Class: DAH20A Group 4: Name: OUTLINE I What seems to be a problem? II We all make mistakes, sometimes! III Complaining and apologizing IV Delivery problems V After-sales problems I WHAT SEEMS TO BE A PROBLEM? I What seems to be a problem? In life, things don't always go smoothly In the market too, when doing business, there will be certain risks, we must more or less know those risks in order to have appropriate prevention methods. Life is diverse, so the risks that appear are also diverse These are just some of the risks that are common in business: I What seems to be a problem? Financial risks (Rủi ro tài chính): These are risks in the field of financial management such as credit risk, exchange rate, interest rate, liquidity, investment, assets, liabilities, cash flow The exchange rate also caused many importers to struggle when they signed a contract to buy goods in foreign currency, the exchange rate increased unexpectedly Financial risk can be considered as a risk that covers all risks because the end consequences of risks, even if non-financial, are more or less accompanied by financial losses financial management: quản lý tài exchange rate: tỷ giá interest rate: lãi suất liabilities: nợ phải trả cash flow: dòng tiền I What seems to be a problem? Financial risks (Rủi ro tài chính): Solution: - We must first have a certain source of capital for business investment - With a certain capital source, you can plan to invest in any business, choose a business item that you have researched first and see the profit potential of that commodity, and then invest I What seems to be a problem? Policy risks (Rủi ro sách): policy These are risks related to state A new or changed policy may bring opportunities to one group of businesses, but cause heavy losses to another group of businesses state policy: sách nhà nước Losses: lỗ vốn I What seems to be a problem? Policy risks (Rủi ro sách): Solution: To avoid the above risks, it is necessary to regularly update information and news of the State as well as the market situation to make reasonable development policies in business I What seems to be a problem? Strategic risks (Rủi ro chiến lược): These are risks related to strategic planning and implementation A strategy chosen according to emotions, lack of careful analysis can potentially lead to many risks leading to failure Even a well-planned strategy runs the risk of failure in execution In addition, along the way of a longterm strategy, there can be profound fluctuations that, if the business does not make appropriate adjustments, the risk of failure is inevitable Implementation: thực potential: tiềm ẩn lack of careful analysis: thiếu phân tích cẩn thận long-term strategy: chiến lược dài hạn