AMA handbook of business letters

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AMA handbook of business letters

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[...]... model letters on which to base your own correspondence The AMA Handbook of Business Letters will not just show you how to write better letters, it will show you how to write better Sections on grammar and usage in the first part of the book complement the sections on basic letter-writing skills The second part of The AMA Handbook of Business Letters is the heart of the book Here, more than 370 model letters. .. The AMA Handbook of Business Letters is to help you write effective letters Ineffective letters are a waste of time and money This realization should be enough to convince every professional of the need to be a good letter writer Letters may not seem like the crux of your business, but if you consider that effectively written letters can increase the quality of working relationships and the quantity of. .. letter writing, but to all of your other writing as well The second part of this book consists of more than 370 sample letters, divided into categories reflecting various aspects of business Each chapter also contains brief analyses of the strong points of many of the sample letters Most of the sample letters are based on actual letters written and used by professionals Names of people or corporations... collected The vast majority of them are based on actual letters that were used in business They were chosen to represent the broad spectrum of the type of letters businesspeople will most commonly have to write We have fictionalized the names of the people, companies, and products in the letters If a name resembles an actual name, it is purely by coincidence Many of the sample letters in Part II can easily... that time, the basic fundamentals of letter writing have remained the same Still, we felt it was time that we updated the book with a much wider selection of model letters as well as updates to reflect today’s work setting People in all walks of the business world are in need of a book that can help them hone their letter-writing skills The AMA Handbook of Business Letters is designed to answer that... Index 465   The letters in this book are available online in easily customizable format at www.amacombooks.org/go/AMAHbkBizLts4 American Management Association www.amanet.org This page intentionally left blank Preface to the fourth edition It’s remarkable how quickly the years have passed since the publication of the first edition of The AMA Handbook of Business Letters While much has changed... Association www.amanet.org The AMA Handbook of Business Letters Fourth Edition This page intentionally left blank PART I The basics All letters methinks, should be as free and easy as one’s discourse, not studied as an oration.… —Dorothy Osborne (Lady Temple), letter to Sir William Temple, October 1653 Successful professionals know the importance of effective letter writing You can’t have a good business. .. letter format, but the message of each letter can be used as the text for an email Obviously, the sample letters can also be used as templates for letters that you can attach to emails We give you tips on how to adapt the letters to email in Chapter 4 in the section titled “Email.” You can find electronic versions of each of the letters in this book at www.amacombooks.org/go/AMAHbkBizLts4 Part III features... everyday business should be the same good English used by people in all walks of life Granted, there may be specialized terms intrinsic to your industry, but there isn’t a special type of business English” to be learned and used when writing business letters Good English is good English 9 American Management Association www.amanet.org 10 n THE BASICS Be clear and straightforward in your letters Write... basics learned in the first part of The AMA Handbook of Business Letters, and study the examples presented in the second, your letter-writing skills will improve greatly The end result will be a letter that makes your readers think that what took much thought and planning on your part flowed as smoothly and effortlessly as discourse American Management Association www.amanet.org CHAPTE R 1 Planning the . class="bi x0 y0 w1 h0" alt="" The AMA Handbook of Business Letters Fourth Edition This page intentionally left blank The AMA Handbook of Business Letters Jerey L. Seglin and Edward. writing—Handbooks, manuals, etc. I. Coleman, Edward, 1968- II. Amacom. III. Title. IV. Title: Handbook of business letters. V. Title: American Management Association handbook of business letters. . second part of e AMA Handbook of Business Letters is the heart of the book. Here, more than 370 model letters have been collected. e vast majority of them are based on actual letters that

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  • Cover

  • Title Page

  • ISBN 9780814420126

  • Contents

  • Preface to the Fourth Edition

  • PART I. The Basics

    • Approaching This Book

    • Approach of This Book

    • Chapter 1. Planning the Letter

      • Researching the Facts

      • Analyzing the Subject and Reader

      • Knowing Your Objectives and How to Accomplish Them

      • Chapter 2. Components of an Effective Letter

        • Language—Clarity Versus Ambiguity

        • Tone—Personality

        • Focus of Attention—The “You Attitude”

        • Length

        • Chapter 3. Structure: The Parts of a Letter

          • Dateline

          • Reference Line

          • Personal or Confidential Note

          • Inside Address

          • Attention Note

          • Salutation

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