[...]... offering, but an image is worth a thousand words What does your image say to the online world? Show off your best side and do not be afraid to take a chance 13 8 The Best Way to Brand Your Company Online Ever wonder what would be the best way to brand your company online? I always say that the best way to brand yourself online is to do your research What you are looking for is a niche or a theme or a... create an incredible brand Most consumers really are just looking for an honest company to deal with This is the easiest place to start Then start conversations and build relationships so people will want to engage with you online We have come to that point where you now need to get to work on your brand What I have provided to you will get you on the road to where you really want to be I wish you all... to you If you would like to contact me or my internet marketing firm then you will find that on the next page Please let me know how it is going with your brand and if what I have provided to you makes a difference Our goal is to help as many small businesses build a strong company and live the life they desire If your brand is not top priority to you then it will never be top priority to your customers!... branding online This information on branding is meant to either help you begin to properly brand your company online or will help you to repair it or extend further Missing out on the power of branding your company online in the right way is overlooked Most people equate branding as something only big corporations do Most small businesses fail to plan most of their business and branding is one of those elements... way in protecting your brand and the constant monitoring of the brand online is crucial What you do today you will be rewarded for down the road The next way to protect a brand is by doing trademark registration and a copyright registration You do this to protect the logo, the name and anything else that is unique to your brand This can cost you some money but there are ways to make this happen so... smart enough to understand one very important thing; Google will protect its brand at all cost because their brand is worth a lot Let me tell you a story about Google that I heard It is my version, but it is as close to the truth as I know it The reason I tell you this story is that you have to understand how valuable your brand and name is and what you should do to protect it The Google story goes like... provide Tell small stories at a time filled with plenty of keywords Keywords are words that people might use to search for what you do or who you are You want to carry on a story long term that tells the story of what your brand is all about A blog can be a very powerful marketing tool when you learn to write without selling The key is to put out useful information and added value to your readers The... articles as they tend to draw less of a search The time to start a blog is now and I hope we have given you a place to start so you can continue to extend your brand online Give your business a voice and a blog is a way to go 23 17 Video Branding 101 If a picture says a thousand words then a video will say the rest needed! Video has become a standard for branding and dominating search online and a company... cannot survive online without it It was not that long ago that video was very difficult to master online and the everyday use of it was reserved for highly technical videographers and webmasters Today that has all changed and businesses have discovered one of the most powerful ways to brand their company! In this section of the book we are going to talk about video as an online branding tool and some... you think that your brand is complete then you are probably in trouble Your job will always be to constant refine and make your brand better online You will constantly have to work on extended your brand and helping it to reach further You will need to fix things at time and clean up situations Business is always changing and online it is changing even faster Theoretically, your brand will never truly . crowd and to get noticed for being unique. In this book called How to Brand Yourself Online, ” we will explore what our brand should look like, how we are going to manage our brand and what tools. Introduction 3. How to Brand Yourself Online 4. What is in a Brand 5. What Do the Big Companies Do? 6. Branding Using Social Media 7. Does Graphics Really Matter? 8. The Best Way to Brand Your Company Online 9 online world? Show off your best side and do not be afraid to take a chance. 13 8. The Best Way to Brand Your Company Online Ever wonder what would be the best way to brand your company online?