[...]... Guandong University of Foreign Studies, China His research interests lie in sport and tourism ´ Andre Richelieu ´ Andre is an Associate Professor in the Faculty of Business Administration, ´ Universite Laval, Canada and a specialist in brand management and sports marketing His research interests relate to: how professional sports teams can internationalise their brand; how sports teams can improve fans’... sport management in the School of Health and Human Services Greg has consulted widely in the area of sport management and local government recreational planning, and has had twenty years experience in the field of local government and community planning He has a bachelor’s degree in economics and a masters’ degree in international sport management Thorsten Dum Thorsten is a research associate and Ph.D... events, and legacy impacts ´ ¨ Andre Buhler After studying management, marketing and business psychology at ´ Nurtingen University (Germany), Andre obtained a PhD in the field of sports ¨ marketing at the University of Plymouth in 2006 He then returned to Germany and became a research & scholarship consultant and lecturer in management & marketing at the Heidelberg International Business ´ Academy Andre... a senior lecturer in sport management in the School of Management & Marketing at Deakin University in Australia She has published extensively in the area of sport management and is an Editorial Review Board member of Sport Management Review Chong Kim Chong is professor of sport industry and management, and director of the SIMC (Sport Industry and Marketing Centre), at Hanyang University, Korea He has... in France and with the SPORTFIVE consulting firm Sean Hamil (Coeditor) Sean is a lecturer in the Management Department, Birkbeck College, University of London A graduate of Trinity College Dublin and the London School of Economics, he has published in the areas of corporate social responsibility and the governance and regulation of sport He has coedited three books on regulation and governance and regulations... Marketing at Anahuac University and is a journalist for www.mediotiempo.com, the most popular football site in Mexico Andrea Santini Andrea is coordinator of the masters in sports economics and management at the University of Rome Tor Vergata, lecturer in sports management and business communication at the same university, and guest speaker on various courses in marketing and business management His... of important themes and discuss numerous organizations In advance of the book’s other chapters, Table 1.1 provides an indication of the scope of football as an industry While the table is not necessarily exhaustive, it helps to provide an indication of the The Organisation of this Book Table 1.1 The Extent of FootballdAn Example Using Manchester United Directly Related - Fans, spectators, and customersdin... organisations, including the National Rugby League, South Sydney Rugby League Club, and the Australian Sports Commission His abiding sporting passion, however, is rugby union As a practicing journalist he was accredited for the 2003 Rugby World Cup, and in 2006, he was privileged to be the Pacific Islanders’ media manager for their three Test series versus Wales, Scotland, and Ireland ´ Angel Barajas Angel... research methods and theoretical frameworks for sport management research ¨ Sten Soderman Sten is professor of international business at the Stockholm University School of Business and visiting professor at the University of Luxembourg His research has focused on market strategy development and implementation and is currently concentrated on the international expansion of European firms in Asia and the global... University London Stefan is also an economics professor and is widely acknowledged as one of Europe’s leading sports economists Linda Trenberth Linda is senior lecturer in management at Birkbeck, University of London Linda works in a range of areas but in the sport management area has contributed to and coedited the first and only texts in sport management in New Zealand in 1994, 1999, and again in 2006 . class="bi x0 y0 w0 h0" alt="" Managing Football: An International Perspective This page intentionally left blank Managing Football: An International Perspective Sean Hamil and Simon Chadwick AMSTERDAM. Urrutia, and A ´ ngel Barajas CHAPTER 16 Italy 281 Sergio Cherubini and Andrea Santini CHAPTER 17 France 303 Michel Desbordes and Alexis Hamelin CHAPTER 18 Germany 321 Andre ´ Bu ¨ hler Part 3 Managing. teams can internationalise their brand; how sports teams can improve fans’ experience at the sport venue and outside the stadium and increase fans’ attachment to the team; and how sports teams and