MBA in International Luxury Brand Management: CV Book 2013 pdf

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MBA in International Luxury Brand Management: CV Book 2013 pdf

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MBA in International Luxury Brand Management CV Book 2013 5,000 managers in executive education 4,400students including 1,520 international students 42,000alumni around the world 90 nationalities represented on 3campuses You have the answer Since its founding in 1907, ESSEC has been developing a unique learning model based upon its strong identity and core values: innovation, open-mindedness, responsibility and excellence The ESSEC mission is to educate responsible leaders for tomorrow’s world Its comprehensive range of programs - covering undergraduate, graduate and executive education -reflects ESSEC’s tailor-made approach, and is designed to train entrepreneurs and managers who are ambitious, economically aware and socially responsible ESSEC’s teaching method is focused upon main goals: the ability to manage process through theoretical knowledge and practical experience, face complex business situations, rise to leadership thanks to authenticity and communication skills and finally develop abilities to integrate social and cultural issues in business ESSEC’s dynamic research activity (over 700 academic articles and publications in the last years) and its 18 research and teaching chairs that bring together professors and companies, generate a wealth of knowledge and management theory that is continuously contributing to the improvement of organizational performance for the 21st century Faced with the ever-changing challenges of globalization, ESSEC’s strategy to develop its resources, global presence and partnership network is the pursuit of an ambitious goal: to be ranked amongst the 20 most influential business schools in the world and to position itself as a leading educational institution in Asia Worldwide Rankings no.2 Best Master in Finance no.5 Best Master of Science in Management no.6 Top Business School for Entrepreneurship no.7 Top Executive Open Programs ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Introduction 2013 is another very special year for us all as it marks the 18th Anniversary of ESSEC’s MBA in International Luxury Brand Management Launched in 1995 with 17 students in the first class, we now count 35 students in this year’s class graduating in September 2013 and nearly 500 alumni around the globe We are particularly proud that this program, still the only one of its kind, has become a reference in terms of international luxury brand management both within the educational field and within the luxury industry itself and that over the years we have been able to fulfil our initial goal to “train the Managers of Tomorrow”, with a number of our alumni now holding key positions in the industry worldwide Every year the program attracts participants from as many as 23 different nationalities with an average of years international professional experience This one year program provides an intensive and demanding learning experience in fashion & accessories, jewellery & watches, fragrances & cosmetics, wines & spirits and retail Students are exposed to all the major players in the industry through CEO & HR conferences, site visits, case studies, field projects and mentors thus enabling them to constitute a huge diversity of expertise and an invaluable network of industry professionals The MBA Program also provides ongoing career orientation and support to participants to help them find suitable positions upon graduation Individual counselling, seminars on job search techniques, interview simulation exercises, recruitment sessions and CV Book distribution are some of the ways we assist participants and keep them in contact with job market realities during their studies Please feel free to directly contact those participants whose profile may be of specific interest to you The CV Book is also available on www.essec.edu under MBA Luxe Anthea DAVIS Director of Corporate Relations and Career Development Tel: 33 (0) 34 43 31 68 ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Brief description of the MBA Program The MBA in International Luxury Brand Management program is a one-year intensive program, delivered in English at the ESSEC Campus, on the outskirts of Paris It is structured to provide maximum exposure to the luxury and prestige goods industry In addition to the studies and projects focusing on the sector, participants also gain practical experience and in-depth knowledge of the industry through Boutique Internships, International Field Trips, and Global Field Projects Boutique Internships The luxury and prestige sector is one where retail is the ultimate battleground Therefore all MBA participants spend at least two days working in a boutique At the end of the internship, both MBA participants and host companies write an evaluation report International Field Trips Two field trips are organized to major international destinations, which either have an established luxury sector or have an emerging market in the luxury sector Through company presentations and site visits, MBA participants are able to better understand these markets and gain a deeper insight into the company from an international perspective Field trips this year are to Hong Kong/Dubai and Milan/Rome Global Field Projects Participants are required to carry out specific consultancy projects for luxury and prestige companies to give them maximum exposure to real life situations within the industry The Global Field Project is carried out in teams of 3/4 between May and July It concerns a business issue within a company (for example, business plan for a new activity, feasibility study for activity expansion abroad) and is monitored by an MBA Professor and by a company executive MBA Participants’ Profile Average Age Age Range Average work experience 30 years 25-36 years years Academic background  Marketing, 14% Finance/Accounting, 24% Economics/Business, 14% 12% Science/Engineering, 19% Social Sciences, 10% Design, 7% Law International participants over 92% of students are non-French, representing around 18 countries each year around 42 participants Class size range Examples of Global Projects Accessories Analysis of customer service in boutiques Watches Brand extension into jewelry Leather Goods An audit of brand image in travel retail Fashion Brand extension for a women’s fashion brand into the male market Retail Development and implementation of a merchandising system for retail operations Cosmetics 1) Developing the male cosmetics market in the USA 2) The importance of luxury service on the Chinese market Wines and Spirits Building brand communication Jewelry Developing and launching male jewelry Cars Developing a business plan for a luxury car company ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Alumni news The MBA now has nearly 500 graduates working in leading positions in over 30 countries around the world Whilst the positions our alumni occupy once they have graduated will depend on prior work experience, nationality and personal competencies, the following gives some examples of career paths before and after the ESSEC MBA in International Luxury Brand Management Nationality Work Experience Years Position before MBA Country Position after MBA Country Brazilian Project Manager, ITA Constructions Brazil Business Development Manager, Lancel Hong Kong Belgian/ Taiwanese Diplomat, Permanent Mission of Taiwan Switzerland Communications Manager, Chanel China Japanese Global Production Controller, Nissan Japan Travel Retail Area Manager, Elizabeth Arden Japan American 11 V.P Brand Practice, Ketchum USA Snr VP Fragrances, Lancôme USA Indian Global Product Marketing Manager, Hewlett Packard India Marketing Manager, Remy Cointreau India French Office Manager, Dalumni France Buyer/Product Manager Accessories, Printemps France Canadian Lead Category Analyst, Canadian Tyre Corp Canada Trainee Store Manager, Louis Vuitton China Sectors of Activity in which 2011 graduates are working 8% Consulting 45% F  ashion & Accessories 8% Luxury Retailers 3% Travel Retail 3% Digital Marketing/ Social Media 5% Buying/ Merchandising 8% Concierge Companies/ Services 5% Wines & Spirits 10% Jewellery & Watches Positions 2011 Graduates Hold 22% Retail Operations 10% Fragrances & Cosmetics 10% Consulting 17% Operational Marketing 5% Product Development Marketing 5% M  arketing – Communication, PR, Events 22% Business Development/ Wholsale ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Synergies between the MBA and Industry Each year the program continues to build an active network with industry Companies present on campus, or organise site visits They also are involved in Scholarships, the Mentor Program, Boutique Internships, Case Studies, Field Projects and Field Trips Our sincere thanks to L’OREAL, FIRMENICH, and EDMOND SARAN for providing scholarships last year Here is an overview of the companies involved in the program for the Class of 2012 Current Partners and Contributors include American Express BeThe1 Boodles Bulgari Burberry Calvin Klein Camper & Nicholsons Chanel Chanel Parfums Christian Liaigre Clarins Coach Comité Colbert Ermenegildo Zegna Estée Lauder Companies - Clinique - Estée Lauder - Mac Cosmetics Falpago Firmenich Floriane de Saint Pierre Fondazione Altagamma Hermès Giorgio Armani Lanvin L’Oréal Luxe - Diesel -  iorgio Armani G Parfums - Helena Rubinstein - Lancôme -  aison Martin M Margiela - YSL Beauté LVMH Group - Benefit - Céline - Chaumet -  hristian Dior C Couture -  hristian Dior C Parfums - D.F.S - Dom Pérignon - Emilio Pucci - Fendi - Givenchy - Givenchy Parfums - Guerlain -  rug Vins Fins K de Champagne - Louis Vuitton -  oët et M Chandon - Moët Hennessy - Sephora Mercedes-Benz Polo Ralph Lauren PPR Luxury Group - Balenciaga - Bottega Veneta - Gucci -  ves Saint Y Laurent Le Printemps Qeelin Richemont - Cartier - Chloé - Dunhill - I.W.C - Jaeger-LeCoultre - Lancel Montblanc Piaget Roger Dubuis V  an Cleef & Arpels Rent the Runway Russel Reynolds Saks Fifth Avenue Swarovski The Swatch Group - Tissot Tiffany & Co Tod’s TFWA William Grant & Sons Ltd ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Curriculum Vitæ MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Zineb AMARGUI zineb.amargui@essec.edu Nationality : Moroccan / French CAREER OBJECTIVE To pursue a challenging international career in merchandizing/buying environment in luxury fashion & accessories PROFESSIONAL EXPERIENCE 2008 – 2012 2011 – 2012 2009 – 2011 2008 – 2011 SAMSUNG Electronics France, Paris, France (English work environment) Orange Account & Validation Team Manager  Managed the launch of Samsung devices with Orange Operator for the French market  Acted as the operational link between the Korean Headquarters, the Korean R&D and the French client  Delivered a daily activity report to the Head Office  Supported ‘Orange France Marketing’ team  Responsible for a team of people for the validation of all French mobile softwares, for operators as well as MVNO (Orange, SFR, Bouygues, Free, Virgin, NRJ…) BtoB Account Manager  Managed tenders for BtoB market with the support of the Head Office in Korea  Managed BtoB projects SFR and La Poste Mobile Account Manager 2007 (7 months) Orange Corporate, Paris, France (French Major Mobile Operator) Junior Project Manager (Trainee), Delivery Team  Managed the Sony Ericsson account for the launch of their mobiles on the French market  Worked in liaison with the Swedish Head Office 2006 (3 months) ATEL Energie, Paris, France (Swiss energy services provider) Trainee  Developed a Back Office tool for electricity forecasts 2004 (1 month) Pacific Greetings China, Shanghai, China Trainee  Assistant to the merchandisers in the point of sales EDUCATION 2012 - 2013 ESSEC Business School, Paris, France MBA in International Luxury Brand Management 2004 - 2007 Institut Supérieur d’Electronique Paris (ISEP), Paris, France Engineering degree 2002 - 2004 Lycée Raspail, Paris, France Scientific preparatory classes for entrance exams to engineering schools 2002 Charif El Idrissi High School, Rabat, Morocco Bachelor in Sciences with major in Mathematics LANGUAGES AND TECHNOLOGY Languages Arabic/French: bilingual, English: Fluent, Korean/Italian: Basic Computer skills Microsoft Office: Word, Excel, PowerPoint, Access, Windows and Mac OS INTERESTS Guitar, Ballet dance, Tennis, Interior decoration, Travelling MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Charles BELL charlesbell@hotmail.com Nationality : French CAREER OBJECTIVE To pursue a challenging international career with a strategic focus on retail operations and expansion, preferably in a human sized B.U supported by a leading luxury group PROFESSIONAL EXPERIENCE 2012-2013 (2 weeks) LOUIS VUITTON, Paris, France Boutique Intern at Le Bon Marché  Welcomed local and international clients (between 600 and 1200 per day) through attentive customer service and product assortment service, following the LVS ceremony of sales 2007 – 2012 SCC VENDÔME, Paris, France (Independent High Street Retail Agency) Senior Retail Consultant  Experienced in managing High Street consultancy for clients from Fashion (Dior, Armani), Fine Watchmaking (Tag Heuer, Hublot), Cosmetics (Kiehl’s), Selective Retailing (Sephora), Apparel (Levi’s) Opened 20 stores in years Total turnover: 2,8M€  Highly involved in the company’s achievements: Scored the highest SCC Vendôme advising fee in a one-shot property-deal (680 K€) and multiplied unit’s turnover by 10 in years (>1M€ in 2011)  Competed and won key partnerships with retailers for tracking and opening flagship stores: Levi’s (Champs Elysées), L’Oréal (Kiehl’s with new stores in 2011) Total turnover: 1M€  Coordinated and motivated cross-functional teams to build long-term processes: opened Kiehl’s in months (instead of the usual 18)  Created prepaid consulting missions directed to luxury retailers: 20% of 2011’s turnover 2006 – 2007 SOLARIS – GRANDVISION GROUP, Paris, France (Leading global optical retailer: 4400 stores in 40 countries) Expansion Manager for franchising partners  Planned and successfully supervised the shift from a traditional European retailer to an international franchisor in EMEA (additional turnover of 10M€) Signed 24 stores in new countries in years  Developed a capacity for adaptation while discovering diverse cultures and interacting with local businessmen  Worked with cross-functional teams (Logistics, Legal, Supply chain) to reduce time length for new store openings  Negotiated the rescue of a 500K€ yearly contract by successfully convincing the franchisee from Greece who was threatening to pull-out EDUCATION 2012 - 2013 ESSEC Business School, Paris, France MBA in International Luxury Brand Management 2001 - 2006 ESSEC Business School, France, Spain, Canada BBA Thesis: Democratization of luxury LANGUAGES AND TECHNOLOGY Languages Computer skills French: native, English/Spanish: fluent, Italian: basic Proficient in Microsoft Office tools, and OS suite INTERESTS Running, Squash, Skiing, Soccer, Photography, Fine Wines and Gastronomy, Emotions & NLP, Luxury & Retail MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Josquin BOSSARD josquin.bossard@gmail.com Nationality: French CAREER OBJECTIVE A brand or project management position in the jewelry/watches sector PROFESSIONAL EXPERIENCE 2012 (1 Week) 2007 – 2012 (5 Years) 2006 – 2007 (6 Months) 2004 – 2006 (2,5 Years) 2003 (6 Months) 2003 – 2004 (6 Months) EDUCATION 2012 - 2013 2000 - 2004 Printemps Haussman, Paris, France Sales Assistant for Manolo Blanhik and Lanvin (Printemps Haussman Women’s Shoes Dept.)  Assisted international customers in their shopping experience and discovered the crucial aspects of managing a retail corner in a department store Sofitec, Buc, France (Leader in the development and production of door sealing panels for the automotive industry) Project Manager, Project & Development Dept  Managed the technical relationship with clients (quotations, meetings, reporting )  Led international projects: planning, conception, validations, industrialization (FR, SK TR)  Enforced quality requirements (FMEAs, capabilities), costs and planning, up to product and process certification, both in the company’s plant and in clients' facilities  Managed transversal teams of up to people (purchasing, sales, quality, tooling, industrialization, methods, CAD)  Estimated and budgeted products' production costs and investments (process choice, tooling )  Transferred a production line to Turkey: set-up partnership and company, exported machinery, composed contract, certified product/process AS&I For Peugeot-Citroën SA, Sochaux, France Research and Development Engineer, On-board Living Validation Dept  Validated the interior equipment of a new vehicle  Carried out numeric and physical experiments and compared them to existing requirements  Developed some tests for equipment determination, and followed-up performances, ergonomics, calibration, ranking, and set-up recommendations for the project AS&I For Peugeot-Citroën SA, Paris, France Research and Development Engineer, Hybrid Transmissions Development Dept  Improved the performances of a robotized gearbox  Implemented a framework to objectify the performances of the powertrain  Assigned the requested performances to the transmission components (system engineering)  Delivered the technical specifications, conception and justification files, validation plans  Evaluated performances of various vehicles, (subjectively or by measure) Florida Institute Of Technology, Melbourne, Florida, USA Laboratory Assistant, Mechanical & Aerospace Dept BMW, Munich, Germany Assistant Engineer, Automatic Transmissions Development Dept ESSEC Business School, Paris, France MBA in International Luxury Brand Management (Case Studies: On-line presence of IWC) IFMA Engineer’s School, Clermont-Fd, France Engineering Degree in advanced mechanics and industrial Processes LANGUAGES AND TECHNOLOGY Languages Computer skills INTERESTS French: native, English: fluent, German: intermediate, Italian: beginner Ms Project, Ms Office, Catia V5, windows, Mac OS, Photoshop, Open Office Swimming, Cycling, Rugby, Wine tasting Travels: Istanbul, Bali, Russia, Budapest, Prague, Florence, Vienna, Cuba, USA … MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Deanna LEE deanna.dlbp@gmail.com Nationality : Singaporean CAREER OBJECTIVE A brand management position in fashion and accessories or jewellery and watches PROFESSIONAL EXPERIENCE 2008 – 2012 2006 – 2008 1998 – 2000 1997 - 1998 1996 - 1997 EDUCATION 2012 - 2013 2003 - 2005 Wing Tai Clothing Pte Ltd, Singapore (A prominent fashion retailer in Singapore and Malaysia with a huge portfolio of brands) Brand Manager  Led a team of Brand Executives to manage brands including BCBGMaxazria & Karen Millen  Responsible for planning and achieving budget sales and gross margin of 12 stores in Singapore  Oversaw all aspects of merchandising: defined buying strategies, line buying, liaison with brand principals, set up and implemented merchandising plans to achieve sales, OTB and markdowns  Worked closely with the Marketing and Communications Department to spearhead marketing, promotions and CRM for all brands to enhance brand awareness while protecting brand equity  Ensured qualitative product training for the Retail Team and created open communications with them for product feedback and effective execution of events and promotions CK Tang Limited, Singapore (Tangs is a leading fashion lifestyle department store in Singapore Tang+Co is a concept lifestyle boutique in Tangs which offers international designer labels from Europe, America and Australia) Merchandising Executive, Tang+Co  Managed line-buying of more than 30 international brands of fashion apparel including Tara Jarmon, Maje, Rebecca Taylor, Tibi, Class Roberto Cavalli, Alannah Hill, and shoes including Pura Lopez, Michael Kors, Ash, Jaime Mascaro, Ras and BCBGMAXAZRIA  Planned and managed OTB, sales, gross profit and inventory control of apparel and shoes  Attended and bought from trade fairs Micam (Milan), GDS (Dusseldorf) and WSA (Las Vegas)  Supported Marketing Team in season launches, magazine buy-outs and tactical promotions Metro Private Limited, Singapore (A retail department store chain under Metro Holdings Limited, a property and retail company) Associate Buyer, Ladies Contemporary Sportswear  Developed in-house labels and sourced fabrics (Paris Premiere Vision) and RTW (Seoul)  Planned sales target, OTB, gross margin, markdowns and managed costing and sampling  Managed and liaised with local concessionary brands Carrefour Singapore Pte Ltd, Singapore Department Head, Household  Managed members of Management Trainees, Supervisors and Retail Assistants  Responsible for achieving the department’s sales targets Management Trainee, Household  Sourced products, negotiated with suppliers and tracked suppliers’ performances  Ensured orders were placed daily and deliveries from suppliers were prompt ESSEC Business School, Paris, France MBA in International Luxury Brand Management L’Ifage Fondation pour la formation des adultes, Geneva, Switzerland DELF, diplôme d’etudes on langue francaise (1 and degrees) National University of Singapore Bachelor of Arts (with merit) st 1993 - 1996 nd LANGUAGES AND TECHNOLOGY Languages INTERESTS English / Mandarin Chinese / Cantonese: Fluent, French: Advanced (DELF II) Fashion, Gemology, Horology, Travel, Food, Tennis, Culture, Languages 22 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Sienna LIANG G.G sieliang@gmail.com Nationality : British/Chinese CAREER OBJECTIVE A position in business analysis/development or brand/retail management in the luxury jewellery and watches sector PROFESSIONAL EXPERIENCE 2012 (1 week) 2011 (6 months) Printemps Haussmann, Paris, France Sales Assistant in Luxury & Accessories Division – Internship  Supported brand building with international clients through attentive customer service  Assisted Store Manager in visual merchandising Chanel, London, UK Sales Assistant in Sloane Street Boutique, Fashion Accessories, Ready-to-Wear and Jewellery & Watches  Received award for best Sales Assistant within a team of 25 people, achieved excellent sales results of £ 250,000 per month  Assisted Manager in visual merchandising, inventory management and after-sales services  Responsible for the costume jewellery category and increased sales by 10% in months Louis Vuitton, London, UK Sales Assistant- Internship in Harrods, Fashion accessories  Ranked No Sales Assistant out of 30 people and exceeded sales target by 200% each month  Participated in CRM system and maintained excellent relationship with international clients  Performed competitor analysis monthly, reported to Manager and provided relevant suggestions Deloitte LLP, London, UK Assistant Manager, Indirect Tax Consultant in Global Trade & Customs group  Advised clients in various sectors on a broad range of UK and global VAT, customs duty issues  Successfully coordinated pan-European client projects Undertook market research and assisted management by generating business development ideas  Presented effectively to group members on new business opportunities and competitors service offerings and took action to target clients through sales pitches  Participated in various Deloitte campaigns, recruitment and charity events International Student Volunteer Inc., Santo Domingo, Dominican Republic Team Leader, Local community projects  Led a team of 40 volunteers to build community facilities for Haitian refugees in rural areas  Made jewellery in the community and donated profits to local Fair Trade Organisation nd 2010 – 2011 (6 months) 2007 -2010 2006 EDUCATION 2012 - 2013 2006 - 2007 2003 - 2006 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Tiffany & Co luxury retail distribution on digital online policy Cultural Anthropology on Cartier and Chow Tai Fook Jewelleries Inc Imperial College of London, Tanaka Business School, London, UK MSc International Health Management The University of Manchester, Manchester, UK BA Economics (Honors) INDUSTRY CERTIFICATE 2008 - 2009 Gemmological Institute of America (GIA), London, UK Graduate Gemmologist (G.G.) Diploma, Accredited Jewellery Professional (A.J.P.) Diploma International Make-Up Application (IMA) certificate, London, UK Languages Computer skills Mandarin / Chinese / Cantonese: Native, English: Fluent Microsoft Office (Excel, Word, PowerPoint), SAP, Lotus Notes 2012 LANGUAGES AND TECHNOLOGY INTERESTS Diamonds and colour stones grading, charity projects, contemporary arts, cultural exchange, international travelling 23 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Yu (Anson) LIN ansonyulin@gmail.com Nationality : Chinese CAREER OBJECTIVE To obtain a position in retail or business development in the Jewellery & Watches or Fashion & Accessories sectors PROFESSIONAL EXPERIENCE 2012 (1 week) 2012 (6 months) 2011 – 2012 2010 – 2011 2008 – 2010 2006 – 2007 Printemps, Paris, France, (French department store) Intern- Sales Assistant –Jewellery & Watches Department  Assisted in selling watches and providing customer service  Sold watches in person and assisted in selling other watches Taranta Creations, Shanghai, China (Architecture and Interior designing company) Partner & Marketing Manager  Developed new design business and prospected for potential clients  Managed ongoing projects and maintained relationship with clients  Managed projects publication in media, attended social events on behalf of the company SPAMALL, Shanghai, China (Real estate development consulting firm specialized in red wine industry) Business Manager  Developed new projects and potential clients, negotiated project details & signed contracts  Managed ongoing projects and maintained relationship with clients Binyang Dance Studio,Shenzhen, China (A Jazz and Hip-hop dance class studio) Partner  Scheduled classes, arranged teachers in appropriate classes and enrolled students  Promoted the studio in public and negotiated with medias for performance reviews W&R Group, Shanghai, China (Architecture and Interior design company) Manager of Business and Marketing Department  Assisted GM in developing new clients  Managed ongoing projects and maintained relationships with existing clients  Managed media publications and marketing activities MADA spam, Shanghai, China (Architecture and Interior designing company) Project and Marketing Assistant  Assisted Marketing Manager in developing new projects and negotiating service details  Cooperated with designers on communicating with clients during the design process  Organized events such as exhibitions, coordinated with media on publishing projects EDUCATION 2012 - 2013 ESSEC Business School, Paris, France MBA in International Luxury Brand Management 2001-2006 Shenzhen University, Shenzhen, China Dual Bachelor degree in Civil Engineering Management and Administration Management LANGUAGES AND TECHNOLOGY Languages Computer skills Mandarin/Cantonese: Native, English: Fluent, French/Japanese: Basic Microsoft Word, Excel, PowerPoint/Adobe Acrobat7.0, Adobe InDesign, Adobe Photoshop INTERESTS Art and culture, Fashion, Travel, Movie, Music, Jazz and Hip-hop Dancing, Fine cuisine, Wine, Tea tasting 24 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Yao (Mark) MA mrmayao@gmail.com CAREER OBJECTIVE Nationality : Chinese To pursue a business development role in travel retail industry in men’s apparel and accessories sector in Asia PROFESSIONAL EXPERIENCE Dec 2012 (2 weeks) 2012 (June -August) 2008 – 2010 2007 - 2008 EDUCATION 2012 – 2013 2011 - 2013 2003 - 2007 TOD’s, Paris, France Sales Assistant - Intern, Flagship store at Rue Saint-Honoré and Galeries Lafayette Boutique  Fostered brand communication with international clients through attentive customer service and product assortment matching CDG Retail Management, Shanghai, China (One of the top retail development consultancies) MBA Summer Associate  Analysed retail environment in cities in China Completed feasibility reports for shopping malls  Developed business network Held 10 meetings with prospective partners  Standardized company working flow-charts including pre-mall-opening processes Increased synergy across functions Kingpower Duty Free, Bangkok, Thailand (A leading duty free service provider) Duty Free Manager  Raised L’Oréal sales by 22% in 2009 and by 15% in 2010 during an economic downturn by using promotion campaigns based on analysis of Chinese customers’ behaviour  Initiated duty free kiosk plan The kiosks generated highest profit per square meter  Proctored 5,000 market research surveys to determine customer preference, which led to the initial launch of Rolex boutique shop in Bangkok International Airport in 2010  Demonstrated cross cultural communication skills Established and maintained long-term relationships with Thailand Customs, Thailand Immigration Department, Airport Police Department, China Union Pay and collaborated with colleagues from Japan, Korea, and Thailand daily  Organized, supervised, and allocated workflows to a cross-functional team of 20 employees to insure 4,000 Chinese tourists received their duty free product orders without delay and boarded in time during Thailand New Year in Bangkok International Airport  Created a training program and functioned as lead instructor, trained 600 Thai employees in Chinese language and culture, increased Chinese customer satisfaction rate by 10%  Ranked in the top 3% of employees in the annual appraisal in 2009 for high performance Chinese Volunteer team, Asia Business College, Bangkok, Thailand Team Captain, Volunteer Teacher  Led a team of 39 Chinese volunteer teachers  Organized 10 monthly meetings between the Chinese Embassy and volunteer students, delivering teaching information and solving volunteers’ problems such as poor transportation and inadequate medical care by negotiating with Thai government officers  Collected and analysed data from more than 2,500 Thai students in preparation for the creation of the Chinese Proficiency Test which highlighted the oral proficiency;  Taught Chinese language and culture to more than 500 students ESSEC Business School, Paris, France MBA in International Luxury Brand Management Thunderbird School of Global Management, Phoenix, USA MBA in Marketing (temporary suspended) Zhengzhou University Bachelor in Chinese History LANGUAGES AND TECHNOLOGY Languages Computer skills INTERESTS Mandarin Chinese/English: bilingual, Thai: fluent, French: intermediate MS Office, SPSS Scuba Diving, Tennis, Rock Climbing, Travelling, Culture and History 25 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Utako MIYATA umiyata@me.com Nationality: Japanese CAREER OBJECTIVE A position in brand management or operational marketing in fashion and accessories or jewellery and watches PROFESSIONAL EXPERIENCE 2012 (1 week) Christian Dior Couture Paris Retail Internship at Dior Couture Boutique in Galeries Lafayette 2006– 2012 Audemars Piguet (Japan) Ltd Tokyo, Japan Parts Controller, Customer Service Department  Led a team of to oversee management of spare parts/repair administrative division; controlled purchasing and inventory based on the consumption data/organize smooth operation and improved productivity  Organized the brand’s customer service administration to Japanese, Korean, and Guam market  Coordinated communication with headquarters and AP group subsidiaries  Attended a quality meeting for managers worldwide held in Geneva in March 2012 to train staff in Japan to adopt the new criteria  Attended training at headquarters for the new version of internal computer system on behalf of Japanese office in March 2012 to train users in the customer service department in Japan  Won the “Most Valuable Worker of the Year 2011” award  Received second place “2010 Employee of the Year” award for decreasing local inventory by 40% ; organized entire stock inventory and saved each employee on average days in counting  Attended global customer service manager’s meeting held at Geneva headquarters; made presentation to 50 members about opening of new Ginza, Tokyo boutique  Won “2007 President’s Special Award” for the successfully delivered presentation at global managerial meeting at headquarters in Switzerland and for interim managerial duties of AP Japan 2004 – 2006 Chanel K.K Tokyo, Japan Sales Associate and Trainer, Ginza Flagship Boutique  Headhunted by management to help establish largest Chanel flagship boutique in the world and deal with high profile local and international clients including celebrities  Led a team of to promote handbag sales, trained staff about new product lines, and developed manual and customer protocol method  Initiated and published monthly newsletter, “Chanel Ginza Times”; provided to 55 employees with information about Ginza shopping district, economy-related news and competitor information; wrote more than 200 articles as sole writer, editor, and publisher 2003 – 2004 Ferragamo Japan K.K Tokyo, Japan Sales Associate, Ginza flagship Boutique  Responsible for out of 10 top customers including #1 and #2 customers in terms of total purchases as a core member of team responsible for opening flagship boutique EDUCATION 2012 - 2013 1999 - 2003 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Meiji University, Tokyo, Japan Bachelor of Commerce LANGUAGES AND TECHNOLOGY Languages Computer skills Japanese: native, Microsoft Office English: fluent, French: basic INTERESTS Art, History, Fashion, Cooking, European porcelain, and Sports 26 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Shoko OTSUKA shoko.otsuka0403@gmail.com Nationality : Japan CAREER OBJECTIVE To pursue a merchandising or business development role with a fashion and accessories brand PROFESSIONAL EXPERIENCE 2012 (1 week) 2004 - 2012 2009 - 2012 2006 - 2009 Tods, Faubourg St Honoré, France Sales Associate  Assisted international clients during the busy Christmas holiday period Sann Freres S.A Tokyo, Japan (Exclusive distributor of 10 famous fashion brands in Japan, the #1 distributer for luxury goods) Lead Merchandiser, Merchandise Planning and Control Department  Selected and bought merchandise in Milan and Paris and arranged channels for sales in the Japanese market; managed one brand, (Les Copains) and played key role in the branding of other brands (including Aspesi, Nina Ricci and Stone)  Solely responsible for merchandising Les Copains in Japan, worth US$20M/year in sales:  Played key role in negotiating the seasonal budget with supplier and planning the 5-year business plan for the brand in Japan  Worked with Les Copains USA, and together requested product specifications suitable for both the Japanese and US markets  Negotiated price, volume and shelf-space / store positioning for products with domestic retailers, including merchandising in giant department stores  Managed 10 Les Copains-branded stores and 40 staff since Sann Freres purchased this brand’s domestic business in 6/2009; additionally planned and implemented product training to all staff  Wrote (in English) competitive analysis and market trend reports every months (each season) on the Japanese market for Les Copains suppliers; also collected and analyzed daily/weekly/monthly sales figures  Supervised retail and wholesale teams in managing daily finance operations; controlled daily shipments of products to stores Merchandiser, Retail Stores Control Department Controlled daily dispatch of US$20M/year (revenue) in ALBERTA FERRETTI products sold across Tokyo in ALBERTA FERRETTI branded stores, as well as leading retail outlets: prepared seasonal schedule and ordered selection for each store  Played key role in preparing seasonal sales budget and 5-year business plan for retail stores  Represented company in ALBERTA FERRETTI product presentations in Milan; consulted with apparel maker on how to modify their product in order to increase sales in Japan Management Trainee, Wholesale Division  Managed day-to-day operations for retail shops and wholesalers, including helping to organize runway shows and product presentations  2004 - 2006 EDUCATION 2012 - 2013 2001 - 2004 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Tsudajyuku Univ, Tokyo, Japan Bachelor of International and Cultural Studies LANGUAGES AND TECHNOLOGY Languages Computer skills Japanese : native, English : fluent, French : basic Microsoft office (Word, Excel, Power point) INTERESTS Travelling, Cooking, Yoga, Films and Fashion 27 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Anushka PRADHAN pradhananushka@gmail.com Nationality : Swiss CAREER OBJECTIVE A position in Business Development or Retail Management in Fashion and Accessories or Jewellery and Watches PROFESSIONAL EXPERIENCE 2012 (1 week) Chanel, Paris, France Boutique Internship at Printemps (women’s wear and leather goods) Sales Associate  Assisted in serving and advising international customers 2008 – 2011 International Fashion Trading S.A (IFT), Lugano, Switzerland IFT is the trading company of Max Mara Fashion Group Italy for Asia and Australia Senior Retail Manager  Managed Max Mara, Marina Rinaldi and Max & Co operation for South East Asia and Australia (23 franchised stores and corners in department stores)  Defined seasonal buying budgets (qualitative/quantitative): 9.4 mio US$ yearly  Revised store layout plan for new openings  Supported franchisee buyers during the online selling campaign for Max & Co  Liaised directly with Head Office in Italy on shop performances/ sell-out analysis  Attended retail seminars/trainings and presentations of new collections at Head Office  Monitored and improved shop performances with retail actions/strategies  Supported the franchisee partners with shop management organization, training seminars and by promoting the brands at local events 2010 - 2011 2009 – 2010 2008 - 2009 EDUCATION 2012 - 2013 2004 - 2008 Retail Manager Managed Max Mara and Marina Rinaldi operations for Australia and Singapore-13 franchised shops and corners in department stores  Visited franchisee shops each season to verify that Max Mara Group standards were met  Analyzed sales and staff performance and defined areas of intervention to improve sales  Established and monitored seasonal buying budget for all shops: 5.5 mio US$ yearly  Advised buyers during the selling campaign in showroom on correct product mix and image  Managed visual merchandising rotation plans and window material purchase  Assisted franchisee partners with new store openings and events in different locations  Trained sales staff and partners on products, visual merchandising and selling techniques Assistant Retail Management  Assisted the Senior Retail Manager responsible for South East Asia, Korea and Oceania  Managed back office practices and daily contact with customers and suppliers  Supported buyers during selling campaigns  Assisted with new shop openings, staff training and event organization in different countries ESSEC Business School, Paris, France MBA in International Luxury Brand Management Università Commerciale Luigi Bocconi, Milan, Italy Bachelor Degree in Business Administration LANGUAGES AND TECHNOLOGY Languages Computer skills English/Italian: bilingual, French: advanced, Marathi: intermediate, German: basic European computer driving license (ECDL), Office suite INTERESTS Fashion & beauty, travelling, movies, ballet dance, photography, interior design magazines 28 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Chee Hou (Jae) SOH soh.jae@gmail.com Nationality: Singaporean CAREER OBJECTIVE To pursue a brand management or in-house creative role (integrated marketing and communication) for a global luxury group in Fashion & Accessories or Fragrances & Cosmetics PROFESSIONAL EXPERIENCE 2012 – Present 2010 – 2012 2007 – 2009 2004 – 2007 2004 – 2004 (6 months) 2003 – 2003 (6 months) Clout Shoppe (Online luxury & fashion retailer), Singapore Brand Strategist & Digital Consultant, Marketing & Communication  Developed a new e-commerce strategy and successfully transformed a private sales site into a luxury fashion online retailer, including UI /UX redesign with enhanced search features and social media tools integration, optimising (SEM/SEO) play in overall communication strategy Leo Burnett Worldwide, Singapore Associate Creative Director, Creative Department  Managed and led entire integrated advertising communication for United Overseas Bank (UOB)  Developed high net worth wealth management services in Asia – Privilege Reserve & Privilege Banking, which received an award at the Asian Banking & Finance Retail Banking Awards’12  Launched a CRM program (The 100) for ION Orchard (luxury retail mall) targeted at high net worth individuals - achieved 68% of acquisition target and ROI of times in less than 12 months  Received awards for creative effectiveness in Cannes Lion, World Luxury Award, AdFest, Spikes Asia TBWA\Tequila, Singapore Integrated Art Director, Creative Department  Launched (Pernod Ricard) Martell Cordon Bleu Modern Masters campaign with Miles Aldrige, and Martell VSOP “Ultimate Start-up Space” integrated campaign – resulting in million views on social media, 26.3 million Google search listings and 40% increase in search traffic for Martell, awarded medallions at Asian Marketing Effectiveness Award 2011  Developed strategic ad campaigns for Nivea, Olay, Soo Kee Jewellery and Singapore Airlines  Represented agency (SWAT team) for Heineken Global Pitch in Amsterdam  Ranked creatively at No 20th in Singapore and No 61th amongst 1,500 Creatives across Asia Pacific in the Annual Campaign Brief Ranking 2008 Saatchi & Saatchi, Singapore Integrated Art Director, Creative Department  Directed creative and strategic campaign for Lexus, Guinness, HP and United Overseas Bank; and work recognized for creativity and effectiveness in Cannes Lion, Effie, D&AD, and John Caples  Received “Inspirational Player of the Year Award” from agency’s CEO FirstMedia (FireFly Design), Singapore Senior Designer, Creative Department  Responsible for brand/retail identity, packaging and below the line communications (Club 21) 8RewardsRoad (now known as Splash Interactive), Singapore Interactive Designer, Creative Department  Member of web development team for online advertising and marketing (HSBC, Citibank, HP) EDUCATION 2012 – 2013 (Current) 2002 – 2003 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Birmingham Institute of Art and Design, United Kingdom Master of Arts, Design for Communication LANGUAGES AND TECHNOLOGY Languages Comp Skills INTERESTS English, Mandarin: fluent; Cantonese, Hokkien, Teochew: spoken dialects: Microsoft Office, Adobe Creative Suite (Illustrator, InDesign, Photoshop, Dreamweaver) - Mac Photography, Travelling, Swimming, Fashion & Accessories, Ideas, Magazines, Beauty trends, Art & New Media 29 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Alexander STAARTJES Alexander.Staartjes@mac.com Nationality: Dutch CAREER OBJECTIVE To pursue a business development role in a multinational luxury goods and/or services company PROFESSIONAL EXPERIENCE Dec 2012 week 2007 – 2011 2007 – 2009 2006 – 2011 EDUCATION 2012 – 2013 2002 - 2006 Printemps Haussmann, Paris, France Internship in the department store’s VIP department • Assisted in dealing with key clients Six Senses Resorts and Spas, London, United Kingdom (One of world’s leading highly exclusive resort and spa management companies) Manager Exclusive Corporate Relations (Business Development Manager) • Headed up relationship/affinity marketing strategy, budget (between US$250k and US$750k) and activities for Six Senses Group with key focus on UK, Russia and Switzerland • Sourced and then drove active projects such as on-going sales and marketing partnerships with various luxury brands: Vertu, Globe-Trotter, Barclays Wealth • Organized relevant events and activities with strategic partners to increase new consumer interest, brand awareness and positioning, leading to incremental sales • Worked closely with team of multiple nationalities (from European to Middle Eastern, Maldivian and Asian) and cultural backgrounds Six Senses Resorts and Spas, London, United Kingdom Sales Manager • Oversaw annual sales budget and activities (including contracting)- around US$600k • Led day to day business-to-business activities in Six Senses Resorts and Spas UK Sales team • Organized and partook in familiarization trips for trade partners to properties, achieving increased business from these partners Six Senses Resorts and Spas, Bangkok, Thailand Soneva Club Manager • Established and developed invitation-only, private members’ club for repeat clients and other HNWI from company’s high-end, renowned Soneva Resorts in The Maldives • Created and developed long term strategy of value added benefits to members both in and out of Six Senses (through affinity marketing partners) • Assured top-quality service to these clients at any Six Senses Resorts, both on and off-site, coordinating with all (culturally very diverse) parties in process • Expanded member base from zero to >1500 members, representing 30% of Soneva’s turnover • Organized and executed bi-annual events for 350 people with budget around US$105k • Relocated to London in 2007 to add a business development role whilst continuing the Soneva Club Manager role ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies included: Hublot, Private Jets, etc Ecole hôtelière de Lausanne, Lausanne, Switzerland Bachelor of Science in International Hospitality Management, major in Corporate Finance LANGUAGES AND TECHNOLOGY Languages Computer skills Dutch: native; English / French / German: fluent; Spanish: beginner Windows and Apple environments, MS Office Suite, Salesforce, eYield, Micros hospitality suites INTERESTS Skiing (Member of Ski Club Arlberg – world’s first ski club); Scuba Diving; Krav Maga; Gourmet; Travel; Literature 30 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Charlene Jixin SUN Jixin.c.sun@gmail.com Nationality: Chinese/Canadian CAREER OBJECTIVE A challenging position in business development or brand management preferably in the fashion, accessories and leather goods sector in the Asia Pacific Region PROFESSIONAL EXPERIENCE 2012(1 week) Christian Dior Couture, Paris, France Sales Associate - Intern, Dior Printemps Boutique (womenswear and leathergoods)  Supported brand building with international clients through attentive customer service  Assisted Store Manager in visual merchandising and CRM procedures 2006 – 2012 Deloitte & Touche, Enterprise Risk Services, Vancouver, Canada Consultant - Senior Consultant, Assurance  Led a team of consultants on various Third Party Reporting projects spanning a number of industries including Retail, Telecommunications, Property Management and Investment Management  Assessed the suitability of control procedures to meet control objectives  Tested controls surrounding customer-facing systems and business processes  Reported findings to client project management and assessed remediation efforts  Identified and assessed operating effectiveness of relevant computer controls that support financial reporting  Assessed impact of control deficiencies on the financial statement audit; reported findings to the external audit team and issued recommendations for improvement to management  Performed walkthroughs and documented key business processes  Identified areas of deficiency and redundancy in controls  Discussed findings with local site management and Internal Audit Lead and recommended remediation actions 2005 – 2006 University of British Columbia, Vancouver, Canada Research Assistant, Centre for Transportation Studies  Conducted extensive web-based and library database research for transportation studies projects  Assisted in transportation studies including pricing Vancouver’s bridges and roads EDUCATION 2012 - 2013 ESSEC Business School, Paris, France MBA in International Luxury Brand Management 2002 - 2006 University of British Columbia, Vancouver, Canada Bachelor of Commerce, Double major in Management Information Systems and Transportation & Logistics LANGUAGES AND TECHNOLOGY Languages Computer skills Mandarin: native, Cantonese: native, English: fluent, French: basic Office suite, Windows OS, Mac iOS INTERESTS Travelling, yoga, snowboarding, Chinese literature and cooking 31 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Jaclyn TSUI jaclyngt@gmail.com Nationality : American/HK CAREER OBJECTIVE A challenging operational marketing role, which utilizes my analytical skills; international business experience; communications, PR and digital expertise, in the fashion and accessories or wine and spirits industry PROFESSIONAL EXPERIENCE 2012 (one week) Louis Vuitton, Paris, France Intern, Champs-Élysées Flagship Boutique  Assisted in the stock room and observed quality control procedures 2010 – 2012 The Asia Foundation, San Francisco, USA (Nongovernmental organization working to promote reform, development and equality in Asia) Global Communications Associate  Co-edited weekly In Asia blog and compiled external blog newsletter  Managed the Foundation’s social media presence on outlets, such as Facebook and Twitter  Coordinated and supported international/U.S media relations activities, including messaging, media outreach, media training and press release development  Pitched speaking engagements on behalf of The Asia Foundation's President and secured opportunities, such as The Economist Banyan: Ideas for an Asian Century conference  Monitored international and local Asian news coverage, conducted media coverage analysis and delivered quarterly reports to 700+ employees 2008 – 2010 GolinHarris, San Francisco, USA (Top 10 public relations agency in the U.S.; Top 20 globally; Part of IPG Group) Public Relations Specialist  Pitched to trade & Asian American media in English & Mandarin, secured more than 200 media hits  Starting January 2010, supervised and trained the full-time intern on media relations tactics  Organized briefing documents for clients in preparation for media and analyst interviews  Conducted research, including editorial calendar opportunities, media contact lists, executive speaking opportunities and potential industry awards  Coordinated with clients to develop, implement and measure social media strategy and programs 2007 – 2007 (two months) Amlogic, Shanghai, China (Leading semiconductor company with offices in China and California) Product Tester Intern  Tested the company’s products and corresponded with engineers to improve user interface  Improved customer relations by translating from Chinese to English  Instructed weekly English class for company staff to better communicate with clients in the U.S EDUCATION 2012 - 2013 2003 - 2008 2006 - 2007 ESSEC Business School, Paris, France MBA in International Luxury Brand Management Case studies include: Hermès (luxury distribution and retail), Fendi (digital analysis and online presence), Louis Vuitton in Japan (international marketing) University of Southern California, Los Angeles, California, USA B.S in Business Administration Beijing Learning Institute of Education, Beijing, China Mandarin and international business studies (study abroad) LANGUAGES AND TECHNOLOGY Languages English: native, Mandarin: fluent, French: intermediate INTERESTS Blogging, Gastronomy, Traveling, Modern Art and Photography 32 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Xiaoming WU Xiaoming.wu.luxe@gmail.com Nationality : Chinese CAREER OBJECTIVE Product Development or Merchandising role in Fashion & Accessories PROFESSIONAL EXPERIENCE 2012 (1 week) Louis Vuitton Lafayette Store, Paris, France Sales Assistant intern  Assisted in serving and advising international customers 2006 – 2012 (6 years) SHENZHEN AIR-IDEAL ELECTRIC APPLIANCE LTD, SHENZHEN, CHINA SHENZHEN DAMIN ELECTRIC APPLIANCE LTD, SHENZHEN, CHINA (Manufacturer of electrical household appliances, clients includes LEROY MERLIN, CASTORAMA and BRICO DEPOT.) General Manager & Shareholder with French investor  Took responsibility for the direction of the company, set objectives, allocated tasks to the teams  Organised & motivated employees, ensured that the objectives were attained  Developed new suppliers, maintained smooth relationship with selected suppliers  Developed new customers, maintained good relationship with clients  Applied and possessed 15 patents  Enforced ISO 9001 successfully, gained NF &GS certificates for all the products  Doubled the turnover in 2008, and maintained the turnover with a considerable increase after the global crisis 2000 – 2006 (6 years) SHENZHEN JINMA IMPORT & EXPORT LTD Shenzhen, China Sourcing Manager  Purchased electronic products in China for European importers EDUCATION 2012 - 2013 ESSEC Business School, Paris, France MBA in International Luxury Brand Management 2009-2010 Part-time TSINGHUA UNIVERSITY, China Executive MBA 2009-2011 Part-time GUANGDONG UNIVERSITY OF FOREIGN STUDIES, Guangzhou, China Bachelor’s degree in English LANGUAGES Languages Mandarin: native, Cantonese/English: fluent, French: intermediate INTERESTS Embroidery, Fashion and accessories, Travel, Music, Dance, Sports, Museum, Discovering new cultures 33 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Daniel Tianxiong YE tianxiong.ye@gmail.com Nationality : Chinese CAREER OBJECTIVE To pursue a challenging career in brand management or consulting in the luxury industry PROFESSIONAL EXPERIENCE Dec 2012 (1 week) Louis Vuitton Champs-Élysées Store, Paris Retail internship 2005 – 2012 Fleishman-Hillard International Communications, Beijing, China (One of the world’s leading strategic communications firms, under Omnicom Group fleishmanhillard.com) Head of Luxury Practice, Account Director  Managed three sub-teams of twelve staff in total; Provided integrated communications solutions to the clients in three main categories, watches, jewellery and luxury e-commerce  Spearheaded new business development and grew the luxury practice business ten-fold in six years since 2006, and brought the three major luxury group giants, Swatch Group, Richemont, and LVMH, into the firm's client portfolio; Clients included OMEGA, Tiffany & Co., Van Cleef & Arpels, Blancpain, Montblanc, Hublot, etc  Specialized in strategic brand building and communications messaging development (OMEGA and Tiffany & Co.), brand’s new market entry communications strategy (YOOX Group and Hublot), mega events(up to 500 people, million euros spending) concept planning and event management (Tiffany & Co., Van Cleef&Arpels and Montblanc), as well as digital and new media communications strategy (Tiffany & Co., and YOOX Group)  Promoted to Account Director at the age of 27 in 2011; Became the youngest Account Director in the firm’s history of 65 years; Directly reported to Senior Partner/ Senior Vice President of China  Set up Fleishman-Hillard China’s luxury specialized practice and assumed the position of Head of Luxury Practice in 2010  Received the Gold Award (Luxury Sector) at 2011 Sabre PR Awards for the communications effectiveness of the Tiffany Blue Book launch campaign at the Forbidden City in Beijing 2004 – 2005 (10 months) Ogilvy Public Relations Worldwide, Beijing, China (Ogilvy is one of the world’s biggest communications and advertising companies) Intern, Luxury Team  Worked for clients such as Cartier, Prada, and dunhill EDUCATION 2012 - 2013 ESSEC Business School, Paris, France MBA in International Luxury Brand Management L'Oreal scholarship recipient 2002 - 2006 Renming University of China, Beijing, China B A in Human Resources Management LANGUAGES AND TECHNOLOGY Languages Chinese: native; English: fluent; French: intermediate (1.5 years at Alliance Franỗaise before coming to France and currently in the advanced French class at ESSEC) INTERESTS Travelling, photography, graphic design, writing, cooking 34 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Jade Jie ZHOU zhoujieyes@gmail.com CAREER OBJECTIVE Nationality : Chinese To pursue a position in operational marketing, communications or digital, preferably in the fashion & accessories, jewellery & watches or luxury furniture sector PROFESSIONAL EXPERIENCE 2012 (One week) 2008 – 2012 2007 - 2008 (7 months) 2005 - 2007 (6 months) 2007 (2 months) 2006 (2 months) EDUCATION 2012 - 2013 2004 - 2008 2006 - 2007 PRINTEMPS, Paris, France Sales Associate (Intern)in the Men’s’ Wear Department  Assisted clients in different languages (French, English, Mandarin and Cantonese) CHINA TOBACCO, Guangzhou, China (National tobacco monopoly and administration bureau, annual tax revenue of US$120 billion) Assistant Manager of Administrative Office (Guangzhou Branch)  Wrote and published Annual/Half Year Reports and directors’ monthly meeting minutes  Participated in Corporation Culture Building (created guidebooks, propaganda video, website; managed monthly newspaper and quarterly magazine)  Gave training courses such as “ISO 9001 in my work”, “Customer Communication” and “Corporation Culture” to over 600 employees  Led a team of five to investigate tobacco consumption in Liwan District, and wrote a regional market research report, which was cited and used in industry seminars  Co-organized National Industry Convention in Guangzhou GUANGZHOU TV(English Channel), Guangzhou, China (Local TV channel broadcasts in English) Reporter and Program editor (Intern)  Produced “Discover Guangzhou”, featuring events in theatre, fashion, arts and eating out  Performed in “900 Phrases in English”, a English-teaching program sponsored by Guangzhou Government, specially for ASIAD (The Asian Games) “SOUTHERN METROPOLIS DAILY” and “SOUTHERN DAILY”, Guangzhou, China (Parts of Southern Media Group, known for their investigative reporting) Journalist (Intern)  Worked in “Quick Reaction Department” and wrote over 50 breaking news  Wrote investigative reports VOICE OF AMERICA, Washington DC, USA (The official external broadcast institution of the United States Federal Government) Internship in Chinese Department  Worked through all the processes in TV program production and website content editing HUNAN TV, Changsha, China (One of the most famous TV stations, known for its entertainment shows such as “Super Girls”) Internship in Program production  Proposed new ideas and topics for shows and assisted in live show shootings ESSEC Business School, Paris, France MBA in International Luxury Brand Management Jinan University, China BA in Journalism University of Wisconsin – Eau Claire, USA Exchange study in Journalism and Communication LANGUAGES AND TECHNOLOGY Languages Computer skills: INTERESTS Mandarin/Cantonese/English: fluent, French: intermediate Microsoft Office, Adobe Audition (University radio program producer and show host) Writing (freelance of culture and lifestyle for newspapers, personal blog with more than 100,000 visits), Advertising, Interior design & Furniture, Cuisine & Wine, Biking, Films 35 ESSEC Executive Education CNIT BP 230 92053 Paris-La Défense France Tél +33 (0)1 46 92 49 00 Fax +33 (0)1 46 92 49 90 http://executive-education.essec.fr ESSEC Business School Avenue Bernard-Hirsch BP 50105 95021 Cergy-Pontoise Cedex France Tél +33 (0)1 34 43 30 00 Fax +33 (0)1 34 43 30 01 www.essec.fr ESSEC Asia Pacific 100 Victoria Street National Library Building # 13-02 Singapore 188064 essecasia@essec.edu Tél +65 6884 9780 Fax +65 6884 9781 www.essec.edu/asia Information © ESSEC Business School - 25300213 - Février 2013 - *La réponse est en vous - Anne-Marie Chivé +33 (0)1 34 43 39 34 chivea@essec.fr ... exchange, international travelling 23 MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Yu (Anson) LIN ansonyulin@gmail.com Nationality : Chinese CAREER OBJECTIVE To obtain a position in retail or business... TFWA William Grant & Sons Ltd ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Curriculum Vitæ MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT Zineb AMARGUI zineb.amargui@essec.edu Nationality... aligning it with the changing industry’s needs EDUCATION 2012 -2013 ESSEC Business School, Paris, France MBA in International Luxury Brand Management 2003-2004 University of Mumbai, Mumbai, India

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