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Coaching for
Commitment
ACHIEVING SUPERIOR
PERFORMANCE FROM
INDIVIDUALS AND TEAMS
THIRD EDITION
Cindy Coe
Amy Zehnder
Dennis Kinlaw
John Wiley & Sons, Inc.
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About This Book
Why is this topic important?
The return on investment for coaching is multiple times the initial investment,
and the payoffs are tangible: sustained superior performance and commitment to
self, organizations, and goals. The more coaching happens, the more high per-
forming individuals and teams become. Coaching is an investment in people that
leads to bottom-line results!
What can you achieve with this book?
Coaching for Commitment has something to offer to everyone. The manager who
is looking to foster independence and innovation, the executive who wants to
hone strategic and interpersonal skills, the HR professional who wants to effec-
tively develop talent, the teacher who is trying to communicate differently with
students and team members, the employee who is stuck in a rut and is looking for
growth and opportunity, the parent who is looking for a new and creative way to
interact with the kids, or the coaching professional who is looking for a new way
of re-energizing his or her coaching. This book is for the new and the novice
coach, as well as for the seasoned and savvy.
How is this book organized?
This book contains nine chapters and fi ve appendices. From commitment to
coaching and back to commitment, it is loaded with tools, examples, and sample
coaching conversations that illuminate the use of the coaching process, model,
and skills.
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About Pfeiffer
Pfeiffer serves the professional development and hands-on resource needs of
training and human resource practitioners and gives them products to do their
jobs better. We deliver proven ideas and solutions from experts in HR develop-
ment and HR management, and we offer effective and customizable tools to im-
prove workplace performance. From novice to seasoned professional, Pfeiffer is
the source you can trust to make yourself and your organization more
successful.
Essential Knowledge Pfeiffer produces insightful, practical, and
comprehensive materials on topics that matter the most to training and
HR professionals. Our Essential Knowledge resources translate the expertise of
seasoned professionals into practical, how-to guidance on critical workplace
issues and problems. These resources are supported by case studies, worksheets,
and job aids and are frequently supplemented with CD-ROMs, websites, and
other means of making the content easier to read, understand, and use.
Essential Tools Pfeiffer’s Essential Tools resources save time and
expense by offering proven, ready-to-use materials—including exercises,
activities, games, instruments, and assessments—for use during a training or
team-learning event. These resources are frequently offered in looseleaf or CD-
ROM format to facilitate copying and customization of the material.
Pfeiffer also recognizes the remarkable power of new technologies in ex-
panding the reach and effectiveness of training. While e-hype has often created
whizbang solutions in search of a problem, we are dedicated to bringing con-
venience and enhancements to proven training solutions. All our e-tools comply
with rigorous functionality standards. The most appropriate technology wrapped
around essential content yields the perfect solution for today’s on-the-go train-
ers and human resource professionals.
Essential resources for training and HR professionals
www.pfeiffer.com
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This book is dedicated to Tammy Zehnder,
our special angel, whose celestial presence
continues to make it possible for us
to fi nish projects like these,
while still fi nding time to dance in the rain,
play in the snow, and celebrate that life is good!
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Coaching for
Commitment
ACHIEVING SUPERIOR
PERFORMANCE FROM
INDIVIDUALS AND TEAMS
THIRD EDITION
Cindy Coe
Amy Zehnder
Dennis Kinlaw
John Wiley & Sons, Inc.
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Copyright © 2008 by John Wiley & Sons, Inc. All Rights Reserved.
Published by Pfeiffer
An Imprint of Wiley
989 Market Street, San Francisco, CA 94103-1741
www.pfeiffer.com
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in
any form or by any means, electronic, mechanical, photocopying, recording, scanning, or
otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright
Act, without either the prior written permission of the Publisher, or authorization through
payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222
Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at
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Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030,
201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best
efforts in preparing this book, they make no representations or warranties with respect to the
accuracy or completeness of the contents of this book and specifi cally disclaim any implied
warranties of merchantability or fi tness for a particular purpose. No warranty may be created
or extended by sales representatives or written sales materials. The advice and strategies
contained herein may not be suitable for your situation. You should consult with a professional
where appropriate. Neither the publisher nor author shall be liable for any loss of profi t or any
other commercial damages, including but not limited to special, incidental, consequential,
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Readers should be aware that Internet websites offered as citations and/or sources for further
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Library of Congress Cataloging-in-Publication Data
Coe, Cindy.
Coaching for commitment : achieving superior performance from individuals and
teams / Cindy Coe, Amy Zehnder, and Dennis Kinlaw.— 3rd ed.
p. cm.
Rev. ed. of: Coaching for commitment / Dennis Kinlaw. 2nd ed. c1999.
Includes bibliographical references and index.
ISBN-13: 978-0-7879-8249-2 (cloth)
1. Personnel management. 2. Employees—Coaching of. 3. Employees—Training of.
4. Employee motivation. I. Zehnder, Amy, 1966- II. Kinlaw, Dennis C. III. Kinlaw,
Dennis C. Coaching for commitment. IV. Title.
HF5549.K498 2008
658.3’124—dc22
2007033231
Acquiring Editor: Martin Delahoussaye
Director of Development: Kathleen Dolan Davies
Developmental Editor: Susan Rachmeler
Production Editor: Dawn Kilgore
Editor: Rebecca Taff
Editorial Assistant: Julie Rodriquez
Manufacturing Supervisor: Becky Morgan
Printed in the United States of America
Printing 10 9 8 7 6 5 4 3 2 1
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vii
CONTENTS
ACKNOWLEDGMENTS xi
PREFACE xv
INTRODUCTION 1
1. COACHING FOR COMMITMENT 7
Successful Coaching: A Working Defi nition 7
Coaching Works 9
The Meaning of Commitment 10
Building Commitment Through Coaching 13
Coaching for Commitment 21
Coaching Moment 21
Chapter Summary 22
2. THE COACH ROLE 23
Role Distinctions—What and How 24
Shift Happens! 27
Coach Role 37
Coaching Moment 52
Chapter Summary 53
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3. THE COACHING PROCESS 57
Coaching Prism 59
Putting the Pieces Together 61
Coaching Moment 62
Chapter Summary 63
4. TRUST 65
Establishing and Maintaining Trust 65
Coaching Moment 74
Chapter Summary 75
5. THE INDICOM COACHING MODEL 77
InDiCom Coaching Model Stage I: Involve 80
InDiCom Coaching Model Stage II: Discover 85
InDiCom Coaching Model Stage III: Commit 92
Interdependent Stages 101
Coaching Moment 102
Chapter Summary 103
6. CLEAR COACHING SKILLS 105
Challenge 107
Listen 116
Encourage 124
Ask 132
Refi ne 137
Coaching Moment 147
Chapter Summary 147
7. PLAN TO COACH 149
Performance Coaching 150
Documentation 162
viii Contents
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[...]... focus of coaching to include every member of an organization to act as a coach to others This third edition of Coaching for Commitment: Achieving Superior Performance from Individuals and Teams takes all of the foundational work of coaching that was created by Dennis Kinlaw and expands it into a pure coaching approach, as defined by the latest coaching strategies and methodologies Since 1999, coaching. .. world of coaching grew, so did its regulatory counterparts Now, coaching is professionalized by organizations such as the International Coach Federation (www.coachfederation.org) Accredited coaching schools have emerged to teach coaching skills and to provide insight on effective coaching practices and strategies Coaching for Commitment: Achieving Superior Performance from Individuals and Teams has... addresses what a Coaching for Commitment culture looks like, at the team or organizational level, how to create a value proposition for coaching, how to create a Coaching for Commitment culture—including a guide for creating an action plan and how to gain commitment to creating a Coaching for Commitment culture cintro.indd 6 9/28/07 2:05:35 PM CHA PT E R 1 Coaching for Commitment Coaching is not just... the Coaching for Commitment workshop, as part of another leadership or coaching program, or as a stand-alone assessment Thus, this Guide is sold separately from the workshop package Coaching for Commitment Discussion Guide Are you planning to create a Coaching for Commitment culture or simply help others to understand what Coaching for Commitment fpref.indd xxiii 9/28/07 2:03:43 PM xxiv Preface and/ or...Contents ix Note-Taking 162 Coaching Channels 163 Coaching Tools 166 Coaching Moment 167 Chapter Summary 168 8 THE COMPLETE COACHING CONVERSATION 169 General Coaching PBC’s Why 170 Performance Coaching Coach’s Why 179 Coaching Moments 187 Coaching by Email 190 Coaching Moment 196 Chapter Summary 196 9 CREATING A COACHING FOR COMMITMENT CULTURE 197 What Does a Coaching for Commitment Culture Look Like?... Coach This chapter focuses on performance coaching conversations, note-taking, channels of coaching, and tools for coaches Worksheets are provided for planning your performance coaching conversations and for taking notes during your coaching conversations Chapter 8: The Complete Coaching Conversation Coaching is a conversation that is logically and psychologically satisfying for the person being coached... R performance occurs, most of all, because people are committed to do their level best all of the time Coaching is a proven strategy for building such commitment This book is about coaching and is based on a combined total of over forty years of coaching experience, researching and writing about coaching, and teaching the value and skills of coaching to others It describes coaching as a strategy for. .. logical process and leads to superior performance, commitment to sustained growth, and positive relationships All successful coaching conversations are pointed toward improving performance and ensuring a commitment to sustained superior performance and growth These results can only be achieved through self-discovery on the part of the person being coached (PBC) Another outcome of successful coaching is... psychological commitment to take actions that are in alignment with organizational objectives is a powerful way for organizations to achieve phenomenal results Through coaching, individuals and organizations achieve maximum performance The Meaning of Commitment A central theme of this book is that commitment is the key to superior performance and that coaching is the strategy for building that commitment. .. leaders and employees spending a good bit of their time coaching one another and coaching their teams For this to occur, first the leader must fpref.indd xxi 9/28/07 2:03:43 PM Preface xxii create the conditions that foster a coaching for commitment culture, which includes educating and providing resources (such as this book or the Coaching for Commitment Discussion Guide) to team members about coaching and . Cataloging-in-Publication Data
Coe, Cindy.
Coaching for commitment : achieving superior performance from individuals and
teams / Cindy Coe, Amy Zehnder, and Dennis Kinlaw.—. 9/28/07 2:01:28 PM9/28/07 2:01:28 PM
Coaching for
Commitment
ACHIEVING SUPERIOR
PERFORMANCE FROM
INDIVIDUALS AND TEAMS
THIRD EDITION
Cindy Coe
Amy Zehnder
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